Snapchat for marketing? Like, seriously? Isn’t it a platform for kids and teens these days to share a bunch of photos with weird filters?
I’m sure that thought might have cropped up for many of you while reading the title of this post. What you probably don’t know is that Snapchat gets 178 million active users daily! 3 billion snaps are shared on the platform every day. And all this in just 6 years from the time it was launched.
So what does this mean for you? A huge opportunity for marketing your brand, waiting to be leveraged effectively. It doesn’t matter if you’re an amateur or a pro on Snapchat. You can still leverage the platform quite efficiently. Here are 9 extremely useful resources to help you do so.
#1. Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads by Tim Peterson
Tim shares some interesting insights in this article about the Snap Pixel that was recently rolled out. It’s a tool to help marketers track conversions from their ads featured on Snapchat.
Check out this article to know about the conversion events that are currently available with this feature. Tim also shares some revolutionary features about this tool which are likely to be rolled out soon. These can be a game-changer for your business. Read on.
#2. Snapchat Marketing: Is it Right for Your Business? by Laura Lake
Did you ever stop to think how closely Snapchat emulates human communication in passing moments? Laura tells you exactly how this can be a powerful tool for marketers. She gives you a step-by-step guide to marketing on Snapchat.
Extremely beneficial if you’re new to the platform. Once you are aware of exactly what Snapchat marketing is all about, you’ll be able to determine if it’s right for you. A great read.
#3. Snapchat Ad Targeting Options: The Comprehensive Guide (Infographic) by The IZEA Team
This one’s a personal favorite of mine, especially given my fascination towards infographics. I really think they’re a great way to convey your message that can be better retained by your audiences. I strongly recommend checking this one out to know all about ad targeting options on Snapchat.
#4. 22 Creative Snapchat Campaigns from Brands to Inspire Your Snap Strategy by The Wallaroo Media Team
The team at Wallaroo Media has compiled a list of 22 stunningly creative Snapchat ad campaigns for you here. It is a great source of some creative inspiration you might need for your next campaign. My favorite is the one from GrubHub. What are you still waiting for? Go check it out.
#5. The Ultimate Guide To Snapchat Marketing by Katherine Mouradian
This is an extremely informative read and great for beginners at Snapchat marketing. Katherine takes you through a comprehensive guide to all the various features available for marketers. She also breaks down the benefits of each and how to use them effectively for marketing. Don’t miss it.
#6. Snapchat Marketing: 10 Unique Ways to Make Snapchat Work for Your Business by Inna Semenyuk
Another one of my favorites in the Snapchat marketing category. Inna gives you an insight into the audience types that are best engaged using Snapchat.
She also lists 10 amazing tips on how to get the best out of your Snapchat marketing. Some of the content types she suggests are extremely interesting and unique. They can come in handy for other platforms too. Give it a try.
#7. How To: Include Snapchat in Your Marketing Strategy by Gareth O’Sullivan
In this article, Gareth shows you some great tried and tested ways of engaging your Snapchat followers. He even gives a know-how on creating Geofilters and using them effectively. I’m definitely going to give it a try. Are you?
#8. Snapchat for Business: A Guide for Marketers by Sydney Parker
Sydney shares some compelling insights about why you need to start leveraging Snapchat for your marketing. Not only does she share some of the best ways in which brands can benefit but also some incredible stats.
Did you know that the swipe-up rate of Snap ads is 5x greater than the average CTR on other social platforms? Read on to learn more such amazing insights.
#9. Snapchat Marketing How to use Snapchat for business by The Start Digital Team
This one’s exactly what you need if you’re not a millennial and don’t necessarily “get” the cool quotient of Snapchat. The Start Digital Team simplifies it to help you understand exactly what Snapchat is all about. More importantly, how you can utilize it for your business. I love this article as it covers not only the paid options but also some great free marketing tricks.
If you’ve come across any other interesting reads about Snapchat marketing, share them along. I’m always keen to learn more from my readers. Feel free to share your thoughts in the comments below.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.