14 Best Social Media Reporting Tools You Should Check Out

You need to be armed with the best social media reporting tools if you want to improve your overall strategy. By tracking performance metrics, you can make smarter business decisions. If your efforts are not successful, you can change your course and try something new.

That brings us to the question:

Which is the best social media reporting tool out there?

The answer to this will really depend on your overall requirements.

To help you make the right choice for your business, we’ve listed the best ones in this post. We also discuss their key features, pricing, and more so you can find the best fit.

Let’s get started.

14 Best Social Media Reporting Tools You Should Check Out

In this list, I have included social media reporting tools from different price ranges. Some of them even have free packages, so you don’t need a big budget to get started.

Take a look at the list below and compare the best analytics and reporting tools on key metrics.

1. Iconosquare

This social media reporting tool is great for those who want to leverage Twitter analytics, Instagram insights, or use Facebook for marketing. The best part is that they have different analytics and reporting solutions that are targeted towards small businesses, enterprises, and agencies.

Key Features

• Built-in scheduler with features like user tagging, geolocation, and more
• Get access to insightful industry benchmarks
• Get XLS and PDF reports
• Option to get company branded reports
• Option to track tags and mentions

Pricing

• 14-day free trial
• Pro Plan: $59/month
• Advanced Plan: $99/month
• Enterprise Plan: $179/month

Pros

• Option to get daily, weekly, monthly, and quarterly reports
• Option to track posts based on location
• Free tools for profile audits and comment picking

Cons

• Promoted post analytics don’t include video and Carousel views

Tool Level

• Beginner to Advanced

Pro Tip: For great campaign reporting, use their albums and labels. They can help you create categories and organize your campaigns better.

Image via Iconosquare

2. Zoho Social

This social media reporting tool wants to make it easy for you to manage your social media presence across different platforms. Its monitoring and reporting features are designed to help small agencies, remote teams, and even individuals.

Key Features

• Provides detailed target audience insights, engagement, and performance summary
• Enables you to create tailor-made reports for different social channels
• Gives you the option to get agency-branded reports
• Allows you to schedule reports and decide on a frequency
• Gives you the ability to create a listening column to track brand mentions

Pricing

• 15-day free trial
• Standard Plan: $15/month
• Professional Plan: $40/month
• Premium Plan: $65/month

Pros

• Ability to customize data ranges for social media analytics reports
• Ability to automate reports to be sent on a daily, weekly, or monthly basis

Cons

• Need an option to adjust post sizes based on platform requirements

Tool Level

• Beginner to Advanced

Pro Tip: Use Zoho Social to analyze audience sentiment by comparing positive and negative feedback using their special performance tracking option.

Image via Zoho Social

3. Klipfolio

Klipfolio uses a real-time dashboard software program to combine different functions, formulas, and data modeling. This, in turn, can help you build more actionable reports for your business.

Key Features

• Provides detailed brand audience, engagement, and performance summary
• Enables you to create tailor-made reports for different social channels
• Gives you the option to get agency-branded reports
• Allows you to schedule reports and decide on a frequency
• Gives you the ability to create a listening column to track brand mentions

Pricing

• 14-day free trial
• Publish Plan: $70/month
• Grow Plan: $142/month
• Team Plan: $284/month
• Team+ Plan: $570/month

Pros

• Offers multiple chart options for reporting

Cons

• The learning curve can be steep for some people

Tool Level

• Beginner to Advanced

Pro Tip: Get a complete idea of your clients’ performance and engagement on Klipfolio by integrating platforms like Google Analytics and HubSpot.

Image via Klipfolio

4. Agorapulse

Among the many tools that Agorpulse offers, their social media reporting tool is one of the most popular ones. It is designed to help you detect the best performing social media content and get more recommendations.

Key Features

• Enables you to discover paid reach, organic reach, clicks, and other key metrics
• Identify major social media trends
• Track comments and response times
• Option to create custom reports and schedule them
• Enables you to get a CSV export file
• Enables you to check reports via a mobile app

Pricing

• Free plan available
• Pro Plan: $99/month
• Premium Plan: $199/month
• Enterprise Plan: Custom plans

Pros

• Offers a free tool for AdsReport

Cons

• Unable to edit texts while writing posts for multiple platforms

Tool Level

• Beginner to Advanced

Pro Tip: In Agorapulse, the community management reports let you track your team’s inbox activity as well as response time. Use it to improve your efficiency.

Image via Agorapulse

5. Socialinsider

Socialinsider has multiple features that make it easy to visualize historical data and prepare social media reports. It is a social media reporting tool that can be useful for agencies, social media managers, and even enterprises.

Key Features

• Provides customizable, embeddable, and downloadable reports
• Shows aggregated, cross-platform metrics
• Anticipate your campaign performance with Machine Learning
• Easy-to-understand competitor analysis reports

Pricing

• 14-day free trial
• Standard Plan: $79/month
• Enterprise Plan: Custom plans

Pros

• Offers option for influencers to authenticate their profiles

Cons

• Does not work on Facebook

Tool Level

• Beginner to Advanced

Pro Tip: Use the hashtag and keyword tracking features in Keyhole to find out more about a brand or product in your niche.

Image via Socialinsider

6. ReportGarden

This social media reporting tool is designed to help in-house digital marketing teams make performance reports and manage their clients’ expectations better. This analytics and reporting tool also has reporting features for Facebook, LinkedIn, Instagram, and Twitter.

Key Features

• Offers tailored multi-channel reporting
• Provides detailed data related to audience demographics and engagement
• Shows campaign data including clicks, impressions, engagement, and more
• Ability to create branded reports

Pricing

• Free trial available
• Basic Plan: $89/month
• Standard Plan: $149/month
• Professional Plan: $299/month
• Agency Plan: $649/month

Pros

• Seamless integration with multiple tools
• Professional-looking templates

Cons

• Learning curve might be a bit steep for some people

Tool Level

• Beginner to Advanced

Pro Tip: Use the SEO and budgeting features in ReportGarden to get a comprehensive view of your marketing efforts and overall performance.

Image via ReportGarden

7. NapoleanCat

This social media reporting tool is designed to help you improve your customer service on different social media platforms. It also has features that track social media analytics and keep a tab on your ROI.

Key Features

• Custom analytics and reporting options
• Allows you to download reports as PDFs
• Offers you the ability to mix data sets on their Dashboard creator
• Add branding to your reports

Pricing

• 14-day free trial available
• NapoleonCat Plan: $9/month

Pros

• Extremely affordable
• Allows you to integrate dashboards with your social media accounts

Cons

• Connection with Facebook drops off sometimes

Tool Level

• Beginner to Advanced

Pro Tip: Use the automation feature on NapoleanCat to improve your response rates.

Image via NapoleanCat

8. AgencyAnalytics

This social media reporting tool can help you save time by creating detailed reports for Twitter, YouTube, Instagram, and Facebook. It is known for its intuitive interface and rich functionality.

Key Features

• Get white-labeled reports
• Enables you to track keyword ranks daily
• Schedule reports as per your convenience
• Allows you to perform SEO audits
• Enables you to integrate email, social, SEO, PPC and call tracking services

Pricing

• 14-day free trial
• Freelancer Plan: $49/month
• Agency Plan: $149/month
• Enterprise Plan: $399/month

Pros

• Ability to select only the data points that you want

Cons

• Doesn’t give the ability to include insights to a live report

Tool Level

• Beginner to Advanced

Pro Tip: The higher tier plans on AgencyAnalytics enable you to add which section each client has access to. Use it to maintain your privacy.

Image via AgencyAnalytics

9. ContentStudio

This social media management and reporting tool is designed for brands, publishers, agencies, as well as startups. You can use it to track KPIs and schedule social media posts.

Key Features

• Offers a multi-channel composer to embed content from different sources
• Streamline content workflow by collaborating with different team members
• Get templates to set up automated campaigns
• Get customizable reports
• Add branding to your reports

Pricing

• 14-day free trial
• Pro Plan: $49/month
• Small Plan: $99/month
• Medium Plan: $199/month
• Large Plan: $299/month

Pros

• Ability to create reports with time limits

Cons

• Doesn’t allow direct publication for Instagram

Tool Level

• Beginner to Advanced

Pro Tip: Check out the audience sentiment analysis feature on Content Studio to make an audience-centric social media marketing strategy for your brand.

Image via ContentStudio

10. Talkwalker

This is one of the most popular social media reporting tools out there. It offers different solutions for PR, digital marketing, and consumer insights.

Key Features

• Offers flexible dashboards that you can share with multiple social media teams
• Gives predefined and customizable dashboards
• Enables you to export your data into BI solutions
• Enables you to choose all the widgets you need and annotate them

Pricing

• Analytics Plan: Contact their team for more details

Pros

• Works on Artificial Intelligence capabilities
• Great customer support

Cons

• The learning curve can be steep for some people

Tool Level

• Beginner to Advanced

Pro Tip: Use Talkwalker’s advanced filtering options to narrow down your search and filter out some noise.

Image via Talkwalker

11. Rival IQ

Rival IQ wants to make it easy to help you measure your social media efforts. Additionally, you can track and present social media metrics from different social media channels. From audits to reporting, this analytics tool has it all.

Key Features

• Enables you to create customizable reports
• Export your reports in PDF, PNG, CSV, and PPTX
• Allows you to schedule reports to your inbox
• Provides metrics from Google Analytics, Facebook ads, and other social channels

Pricing

• Drive Plan: $199/month
• Engage Plan: $299/month
• Engage Pro Plan: $499/month

Pros

• Provides flexible plan sizes

Cons

• Limited options for Instagram

Tool Level

• Beginner to Advanced

Pro Tip: In case you want to swap social media accounts, use Rival IQ’s Company Swaps option.

Image via Rival IQ

12. Oktopost

Oktopost is a social media reporting tool that is specifically designed for B2B companies. Panasonic, Capco, Fujitsu, and Atos are some of the companies that use Oktopost to manage their social media presence.

Key Features

• Enables you to schedule content at optimal times
• Curate the latest content in your industry
• Detailed reports to determine the impact of channels, profiles, and social media posts

Pricing

• Get in touch with their team for details on pricing

Pros

• Provides multiple integrations

Cons

• The learning curve may be steep for some people

Tool Level

• Beginner to Advanced

Pro Tip: To turn your employees into advocates, use this tool’s employee advocacy feature.

Image via Oktopost

13. Whatagraph

With Whatagraph, you can manage data from different social networks in just one place. Furthermore, you can generate automated reports and get actionable insights from them. Such insights can help you figure out how to grow your brand.

Key Features

• Provides smooth cross-channel reporting
• Gives automated report delivery
• Public API integrations and Google Sheets to add custom data
• Add custom branding to reports
• Pre-made widgets and templates

Pricing

• Professional Plan: $119/month
• Premium Plan: $279/month
• Growth Plan: $699/month

Pros

• Offers multiple integrations
• Provides live chat support

Cons

• Multiple bugs in the software program

Tool Level

• Beginner to Advanced

Pro Tip: To improve your email marketing campaign with this data, integrate MailChimp into Whatagraph.

Image via Whatagraph

14. Keyhole

This social media reporting tool is great for social listening, brand monitoring, social media analysis, campaign tracking, and more. They even have special features that help you keep a tab on your influencer marketing campaigns.

Key Features

• Provides customizable, embeddable, and downloadable reports
• Shows aggregated, cross-platform metrics
• Anticipate your campaign performance with Machine Learning
• Easy-to-understand competitor analysis reports

Pricing

• Standard Plan: $79/month
• Enterprise Plan: Custom plans

Pros

• Offers option for influencers to authenticate their profiles

Cons

• Does not work on Facebook

Tool Level

• Beginner to Advanced

Pro Tip: Use the hashtag and keyword tracking features in Keyhole to find out more about a brand or product in your niche.

Image via Keyhole

FAQs

Q1. What are the best social media analytics tools?

A. Iconosquare, Zoho Social, Klipfolio, and Agorapulse are our picks for the best social media analytics tools out there.

Q2. What should be included in a social media report?

A. Your social media report should include performance metrics including clicks, web traffic, reach, impressions, engagement, and others.

Q3. Which is the best social media monitoring tool?

A. The best social media monitoring tool for your business will depend on your overall requirements. That said, Iconosquare, Zoho Social, and Agorapulse are some of the most popular ones out there.

Q4. How much does social media monitoring cost?

A. If you pick a free social media reporting tool, monitoring your social media presence doesn’t have to cost a dime. Otherwise, subscriptions for monitoring tools start from $15/month.

Q5. Why do we use social media listening tools?

A. You can use social media listening tools to track the overall audience sentiment around your brand and check out mentions. It can help you get content ideas and improve customer service.

Q6. How do social media listening tools work?

A. Social media listening tools analyze online conversations in real-time and find relevant ones that contain a keyword that you enter. Then, they gather them in one dashboard.

Q7. What is the difference between social media listening and monitoring?

A. Social monitoring refers to tracking brand mentions on any social network. On the other hand, social listening is about collecting data from mentions as well as online conversations.

Which Social Media Reporting Tool is Best?

Social media reporting tools are necessary to keep an eye on how your social media strategy is driving ROI. From creating an automated analytics report to exporting it in different formats, these tools have a lot of good features on offer.

Of course, each one has its drawbacks as well. Make sure you do thorough research before you sign up for any social media reporting tool. In fact, try them out if they offer a free trial.

Do you have any questions about the social media reporting tools mentioned in this post? Please feel free to mention them in the comments section.