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No matter which field you’re in, if you are a solopreneur, odds are you’re hard pressed for time. And, when you’re time-strapped, it can be tough to keep a tab on social media and marketing.
However, these are areas you simply can’t neglect. After all, the growth of your business is indirectly linked to it.
As a solopreneur, you don’t have staff to help you get things done. But that shouldn’t hold you back. If you have a well-planned strategy, you can grow your business and achieve success. Whether you have a huge or shoestring budget, planning is everything.
In this article, we’ll take a look at how to grow your brand on social media as a solopreneur.
Social Media Marketing: A Guide for Solopreneurs
Creating an effective social media strategy requires that you first consider a few important questions about your business.
Here is a quick checklist you can refer to when you’re developing your own social media plan.
1. Set Goals That You Want to Achieve
The first thing that you should think about is what exactly you want to achieve with your social media strategy. Only when you are clear about your goals can you work towards achieving them. As your goals change, so will your action steps.
If your goal is to launch a new online course, you may want to focus on increasing your visibility on Facebook and Instagram first. You may want to host challenges or offer discounts on your new course. On the other hand, if you want to increase your blog traffic, you may want to focus on SEO.
Don’t lose track of your end goals. Otherwise, your actions may not be aligned with what you want to achieve.
2. Understand Your Target Audience
Any business revolves around the lives and interests of their customers. Unless you are targeting your message to a particular persona, your voice is likely to get drowned out in the crowd of other businesses vying for the attention of consumers.
So, as a solopreneur, you should take time to understand your target audience. Think about the age groups, genders, income groups, and other such details of your target audience. Based on this, create a customer avatar.
One of the most important things that you should focus on is your ideal customer’s social media usage. Which social media platform are they most active on? What kind of content do they consume on these platforms?
These are some of the questions you should ask yourself to get a better idea of your customer persona.
3. Use the Power of Visual Content
Content is the backbone of your social media strategy. Without interesting content, you can’t expect to engage your audience. The type of content you create will vary based on your industry, target audience, and social media platforms.
However, one thing is for sure: social media users like visual content. That’s why 80% of marketers said they use visual assets in their social media marketing strategies. If you’re looking for ways to use visual content, here are some ideas:
Photos: Use high-quality photos to boost your visual appeal. The best part is you don’t need expensive cameras to take great photos anymore. A good mobile camera can work just as well if you work a little on editing.
If you have no time to take photos, then Barnimages can be your savior. You’ll find quality photographs on it that aren’t anything like stock photographs you see everywhere else.
Image via Barnimages
Videos: Videos can be a great way to advertise your products and to start a conversation around your brand. 83% of marketers say videos give them a good ROI. So, you don’t want to miss out on the opportunity.
The best part is your can experiment with social media videos as much as you want. From live videos to unboxing videos and reviews, there is a lot you can do.
For solopreneurs, Lumen5 is one of the best social video making video tools. It gives you design suggestions, topic ideas, as well as access to some stunning visuals to add to your videos.
GIFs: From Netflix to Domino’s, many big brands are leveraging GIFs to engage their audiences. As a solopreneur, you should follow suit to grow your social media audience.
If you still aren’t convinced that GIFs are the next big thing, look at the statistics. Giphy, an online database and search engine for GIFs, has more than 100 million users everyday…
New to the concept? Creating GIFs may seem a little overwhelming. But you can use Pixaloop to add animation instantly to any photo that you want.
It’s an easy way to bring your photos to life. With Pixaloop, you can create innovative videos that can boomerang or loop. These GIFs can also be uploaded as ads via the Ads Manager on Facebook.
4. Optimize Your Social Media Profiles
It’s important to find out which social media platform your target audience is most active on. But that’s only half the job. Next, you need to work on optimizing your social media profiles.
Here are a few things you need to take care of:
- Profile Photo: Your profile photo is one of the first few things that users see when they visit your social media profile. Make sure you don’t lose the opportunity to leave a lasting first impression.
Each platform uses specific dimensions for cover images and profile photos. Check the dimensions for your platform and then edit your profile photo accordingly.
- Bio: Your bio should tell users what your business is about. Each social media platform has a different word count, so make sure you check it out beforehand. Similarly, keep your “About Us” section updated and engaging.
- Consistent Branding: As you work towards developing your social media profiles, make sure you keep your branding consistent. That means you need to maintain consistency in your fonts, profile photo, color scheme, logo, and graphics.
- Add Contact Information: Make it easy for users to reach out to you. Add your email address, contact number, as well as your physical address. It’s also recommended to add links to your website and other social media profiles.
5. Use Retargeting for Your Ads
Retargeting ads are a great way to get more leads on social media. Here is how they work: You show your social media ads to people who have previously visited your website.
To do so, you need to add a social media widget to your website. It works like a gentle reminder for users to make a purchase that they may have left unfinished or to return to your website for new content or a limited time deal.
Solopreneurs can boost the visibility of their businesses and increase revenue through an effective social media strategy. While it’s not difficult, it requires a lot of planning, dedication, and patience. Don’t expect amazing results overnight. Keep in mind that consistency is key when it comes to your social media strategy.