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Did you know that 81% of businesses use video as a marketing tool? And a staggering 97% of marketers believe video has helped increase user understanding of their product or service.

If your digital marketing strategy doesn’t leverage the potential of video marketing, you are leaving a lot of money, conversions, and engagement on the table. Brands need videos to create awareness and boost engagement.

You don’t need the support of a production house to shoot a video. You can use easily available video making tools.

But which tools should you use to make your videos? I’ve made a list of 13 of the best video-making tools to choose from. Read on.

#1. Adobe Spark

This is one of the most popular tools on this list.

Want to know what makes it so popular?

Let’s find out…

Adobe Spark provides you with a great way to share your stories through videos. It enables web and mobile users to easily create, customize and share videos and other visual content.

This cross platform web app contains a suite of useful tools to create videos including impressive editing tools and templates that meet the layout specifications of each of the social media platforms. Which make it easier to create and share the videos.

Adobe Spark video making tools

#2. Animaker

Love doing things yourself without relying too much on a tool?

Then, this is the the tool for you.

Animaker is do-it-yourself (DIY) animation software. It is a cloud based video maker that brings professional studio quality tools within everyone’s reach.

The software includes an extensive pre-animated assets library with plenty of characters and scenes to choose from. You can easily create videos for all kinds of budgets. It has high end graphics and the software is very intuitive and easy to use.

Animaker video making tools

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#3. Animoto

Animoto helps you share your stories with interesting videos. You can make marketing videos and slideshow videos. It is very easy to use. Very economical too.

You can upload the photos and videos you want to use in the right order, choose your music, and hit the “create video” button. Then you can edit and add text.

There are plenty of options for customization. You can export and share the videos easily.

Animoto video making tools

#4. Biteable

Biteable calls itself – “The world’s simplest video maker that gives you professional quality.”

It has a huge collection of pre-made video templates to choose from. They have sorted them well, to ensure consistency of the graphics.

You can easily customize the video using a drag-and-drop editor. Use the text, colors, photos and sounds you like. It has a huge range of audio files too. Editing is easy.

Biteable video making tools

#5. Vyond

Previously known as GoAnimate, Vyond helps you make videos really easily. It has a big library of resources and pre-built templates.

What’s that mean for you?

Vyond is flexible and it is cloud based so it doesn’t require any downloads or set-up time. You can create and use your own characters in the videos. It has a very intuitive video editor.

Vyond video making tools

#6. iMovie

Apple’s iMovie can turn your footage and photos into quality videos. It has a simple interface and a resourceful library of professional looking themes and trailers.

iMovie helps Mac users edit video clips and makes them into movies with stunning 4K resolution. You can edit on iPhone or iPad too. It enables you to share your movies directly on your social media accounts.

iMovie video making tools

#7. Magisto

Magisto is an AI-powered smart video editor. It makes the process of editing videos semi-automatic, which simplifies the process of making videos.

Why is that awesome?

You simply have to choose the photos and clips you want included, select your editing style, choose the sounds and video maker will do the rest. It helps you host videos on your site. And the videos are optimized for email marketing, content marketing, and social media platforms.

Magisto video making tools

#8. Powtoon

Powtoon helps experts and amateurs make animated videos. It has an intuitive interface and handy tools. You can add custom images and audio with ease. Or you can use Powtoon’s free resources and templates.

Its drag-and-drop feature enables you to make videos with ease. You can export the video straight to YouTube with ease.

Powtoon video making tools

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#9. Ripl

Ripl is a phone app that helps you make animated videos. All you need to do is upload the photos with content you want to use in the video.

Choose the design, customize the style, add music, and you are done.

You can easily share the videos on social media channels with one click. And you can add hashtags and captions for your social media posts.

Ripl video making tools

#10. Rocketium

Rocketium is one of the best video making tools. It is a free online platform that enables you to make high quality videos.

Its intelligent auto-sizing feature makes videos of the right size for each social media platform. It provides automatic translation for more than 100 languages.

You can add media, and select and customize themes, music, animations, transitions, motion graphics, etc. Then your video is ready for your marketing strategies.

Rocketium video making tools

#11. Shakr

Shakr is simple video making software. Its drag-and-drop video making platform is easy to use.

To create a video, you can add different kinds of media files. It provides you templates too. These are more than 2000 video designs to choose from.

Shakr helps you create professional grade advertisements with ease. And Shakr Advertise helps you promote your videos on Facebook and Instagram.

Shakr video making tools

#12. Typito

Typito is a web-based video creating tool. It has simple to use drag-and-drop interface.

You can add attractive graphics and text to the videos. It is cloud based software, so setting it up is easy. No software download is required.

Its simple browser based suite of tools match the best editing tools in the business. To create videos, upload the media, add textures and styles and other enhancements, and your video is ready to be shared on your favorite platform with one click.

Typito video making tools

#13. Wideo

Wideo is a web-based animated video creation platform. It helps businesses make promo, explainer, and other marketing videos.

The platform includes more than 80 readymade templates to help make the videos. Its easy-to-use drag-and-drop platform makes creating, editing, and sharing videos a simple job.

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You can customize your videos and it has helpful video sharing and video embedding features.

Wideo video making tools

Bonus Tool: Promo.com

This brilliant video-making tool lets you create scroll-stopping, engaging videos with ease. It has a wide variety of premium video templates that you can use by simply adding your logo and content. These templates include visuals and pre-edited soundtracks that you can use in your videos as is.

What’s more, it has a collection of over 14 million HD visuals from providers like Getty and Shutterstock. So, you’ll have plenty of choices while creating your videos. And, it has a user-friendly interface and video editor that even beginners can use with ease.

So, try this tool and start making engaging videos like a pro.

Promo Social Video Making Tools

Conclusion

Videos are called the “king of content.” They do pack a punch.

Not everyone has time to go through a 4 minute long blog post about your product or service. But they definitely can watch an introductory and informative video lasting 2-3 minutes to learn everything about your brand and your products.


With the help of the video making tools, you can easily make videos that suit your marketing objectives.

Which video making tools have you been using? Let us know in the comments below. We would love to hear from you.