14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|1 Comment

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

12 09, 2017

3 of The Best Benefits of Working With Micro-Influencers

By |2017-9-12|Influencer Marketing|2 Comments

A micro-influencer is an individual on social media whose following is anywhere between a few hundred to a few thousand people. It is often better to work with micro-influencers rather than using well known people with millions of followers because their audience is more engaged. Micro-influencers have a following of anywhere between 1,000 to 100,000 followers. They act as an inspiration to their followers. They also have good communication with their followers as they have to communicate with fewer people, [...]