21 11, 2017

11 Ecommerce Marketing Trends You Need to Know Right Now [Updated November 2017]

By |2017-11-21|eCommerce|4 Comments

The ecommerce industry is rapidly evolving to keep up with the changes in consumer preferences and demands. And with the help of new and advanced technologies, ecommerce retailers have a much easier time adapting to these changes. As long as you know what changes to adopt, you have a good chance of fulfilling the changing needs of your customers. There are several ecommerce marketing trends that can help you deliver better experiences and increase sales. In this post, we’re going [...]

17 10, 2017

How to Use Content Marketing for a Successful Product Launch

By |2017-10-17|Content Marketing, Product Launch|2 Comments

Worried that your new product will not take off as expected? That’s a perfectly reasonable fear, and one that just about everyone faces before launching a new product. As a content marketer, you have control over the promotion of the launch through content. And the success, or failure of your product launch depends, (for the most part), on how well you’re able to use content marketing. In fact, MDG Advertising found that 70% of consumers would rather learn about products [...]

19 09, 2017

How to Optimize Your Content for Better Conversions

By |2017-9-19|Conversions|1 Comment

Content plays a vital role in the conversion funnel. It can be used to raise awareness about your product or service. It can help educate people about the benefits, features, and uses of your product or service. And it can also convince people to buy from you. But the problem is that many businesses struggle to create compelling content that will drive actual conversions. That’s exactly what this post is going to help you with. You’ll discover some of the [...]

18 08, 2017

8 Things You Need to Know About Content Marketing Right Now [Weekly Roundup]

By |2017-8-18|Content Marketing|1 Comment

With all the built-in complexities of content marketing, you need to have a good grasp of how it works to be able to run a successful campaign. After all, without the right foundation, you can easily fall prey to the debilitating content marketing mistakes that many marketers are committing. Which causes them to fail miserably at their marketing efforts. In this week's roundup, I’m going to help you with having a better grasp of how content marketing works. I’m going [...]

11 07, 2017

7 of the Best Digital Marketing Strategies for Startups

By |2017-7-11|Content Marketing, Email Marketing, Influencer Marketing, SEO|1 Comment

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? In today’s [...]

25 04, 2017

3 Key Components of Sales Funnels That You Need to Remember

By |2017-4-25|Conversions, eCommerce|0 Comments

You’ve made several attempts to increase conversions and somehow, you’re not getting the desired results. Maybe you think you’ve tried everything possible to drive conversions on your site. But have you tried reassessing your sales funnel? There may be some stages that aren’t necessary, or some components that you’re missing out on. In this post, you’re going to learn about the three key components of a sales funnel to increase conversion rate. Sales Funnels: How They Increase Conversion Rate A sales [...]

12 10, 2015

Influencer Marketing: The Next Level of Content Marketing

By |2015-10-12|Content Marketing, Influencer Marketing|12 Comments

If you're a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you're not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]