25 08, 2015

SEO For Non Profits – 15 Tips On How Non Profits Can Improve Their SEO Today

By |2015-8-25|Blog, Content Marketing, SEO|1 Comment

Old fashioned fundraising practices are long dead. The digital era imposes new rules. Getting visibility in the major search engines has become increasingly important for nonprofits. Now, with the power of SEO for nonprofits, you can turn your website into a fundraising tool. Search engines rank websites on the basis of algorithms. These algorithms change continuously, thus getting on top of the search results page does not necessarily mean your website will remain there forever. Staying on top of the rankings [...]

10 02, 2015

Why Your Content is Not Being Shared? Is There Something Missing in Your Social Media Marketing Plan

By |2015-2-10|Content Marketing, Social Media|1 Comment

You spend hours and even days obsessing over creating the best and the most creative piece you can think of. You invest your time and money just so you can produce great content. You know that the content you have created is better than most of the content out there. And yet, you only get a few shares and comments. All of that effort, all of that time and money go to waste, even though you've created superior content. Here's [...]

16 01, 2015

Want Immediate Business Impact? Look at Content Marketing

By |2015-1-16|Blog, Content Marketing|3 Comments

Content marketing is hardly new as either a concept or a catchphrase. Marketers from brands and agencies alike are all too familiar with the craze of content that has been increasing in fervor over the past couple years. Clients and consumers want more and more of it, and marketers are having to get creative to find new ways to satisfy the demand while still being strategic. If you’ve been wanting to start from scratch with content marketing, or if you’re [...]

6 01, 2015

Social Media Marketing 2015 – These 5 Techniques will be Huge!

By |2015-1-6|Blog, Content Marketing, Social Media|6 Comments

Let's look at Social media marketing 2015 style... One thing is certain, this will be a phenomenon unlike any that marketers have ever dealt with before. Some of the best known techniques will get even more powerful, but there will also be a lot of new opportunities and ways for companies to approach their customers. Social media is still rapidly gaining power in engaging audiences and shaping their opinions and attitudes. No other type of media can offer such flexibility in crafting campaigns [...]

11 09, 2014

3 Ways to Add Video to Your Marketing Strategy

By |2014-9-11|Blog|2 Comments

Google and Bing have incorporated blended search into their algorithms to bring up results that include videos, news stories, maps, images and tweets. In “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars, and More That Engage Customers and Ignite Your Business,” Ann Handley and C.C. Chapman claim that video content is 50 times more likely to appear on the first page of search results than text-only content. That makes marketing strategy video a very valuable form of [...]

1 07, 2014

9 Simple Tips for Writing the Best Headline EVER!

By |2014-7-1|Content Marketing|6 Comments

In today's digital age of online journalism, it takes much more than great content and good website design to attract clicks from potential readers. In order to grab readers' attention span within the first few seconds, you need to create the best headline ever (i.e. catchy headlines) that make it impossible for them to resist reading more. Unless you reel in your potential customers instantly, it is likely that your content and product or service will largely go unnoticed on [...]

27 06, 2013

Online Community: How to Build One for Your Business?

By |2013-6-27|SEO, Social Media|8 Comments

Want to build a better online community? Then you need to focus on building a better company -- from the ground up! There are no easy shortcuts to the process. You can't hire an SEO guru and throw a bunch of content up on your website and expect to grow a genuine following. You can't go online without a solid offline marketing strategy. Let's get back to the basics of building your business and developing the kind of community you [...]