22 09, 2017

7 Things You Need to Know About Email Marketing Right Now [Weekly Roundup]

By |2017-9-22|Email Marketing|0 Comments

What if I told you that there’s a marketing method that can miraculously turn $1 into $38? Would you like to know what that marketing method is? Well, since the title is a dead giveaway, I’m guessing that you now know which marketing method I’m referring to. Yup. You’re right. It is email marketing. According to Campaign Monitor, “For every $1 spent, email marketing generates $38 in ROI.“ Friends, that’s how powerful email marketing is. There’s a reason why the [...]

11 07, 2017

7 of the Best Digital Marketing Strategies for Startups

By |2017-7-11|Content Marketing, Email Marketing, Influencer Marketing, SEO|1 Comment

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? In today’s [...]

16 05, 2017

6 of the Best Email Marketing Tools for Ecommerce Businesses

By |2017-5-16|eCommerce, Email Marketing|1 Comment

Can you remember a time before email marketing? Businesses have been using email to acquire new customers, nurture leads, promote new products, and drive conversions for decades. And email continues to be one of the most effective marketing channels, especially when you use the best email marketing tools. Campaign Monitor found that marketers can make $44 for every dollar they spend in email marketing. It’s important to remember that you may not always enjoy the same level of effectiveness for your own campaign. [...]

25 04, 2017

3 Key Components of Sales Funnels That You Need to Remember

By |2017-4-25|Conversions, eCommerce|0 Comments

You’ve made several attempts to increase conversions and somehow, you’re not getting the desired results. Maybe you think you’ve tried everything possible to drive conversions on your site. But have you tried reassessing your sales funnel? There may be some stages that aren’t necessary, or some components that you’re missing out on. In this post, you’re going to learn about the three key components of a sales funnel to increase conversion rate. Sales Funnels: How They Increase Conversion Rate A sales [...]

18 04, 2017

How to Improve Your Conversions with User Behavior Analytics

By |2017-4-18|Conversions|2 Comments

Like every other business, you want to improve your conversions. But the problem is you’re not sure how to get started, or where to start. This is only natural because there are so many elements that come into play in conversion optimization. Most importantly, you need to understand your customers, and how they behave. This understanding can help you adjust your conversion rate optimization efforts. In this post, you’ll learn all about user behavior analytics, and how you can use them [...]

4 04, 2017

How to Leverage Segmentation in Marketing to Boost Conversions

By |2017-4-4|Conversions|0 Comments

Your target customers are different individuals with different needs and preferences. So when it comes to marketing to them, there’s no one-size-fits-all solution that’s going to work. Sure, you may get some positive results from bundling all of your target customers together into one group. But those results are nothing compared to the conversions you can get through market segmentation. In this post, you’re going to learn more about market segmentation, and how you can use it to boost conversions. Why [...]

28 02, 2017

How to Rock Your First Product Launch

By |2017-2-28|Product Launch|1 Comment

You’re going to launch your first product and you’re almost crippled by the fear of failure. That’s perfectly normal, and you have every reason to be afraid. This doesn’t mean you back out or you let your fear prevent you from preparing a rocking product launch plan. 6 Ways to Rock Your First Product Launch In this post, I’ll provide you with effective tips to successfully pull off your first product launch. Learn how to overcome your fears, and what it [...]

22 09, 2016

Tips, Tools, and Templates for a Winning Influencer Outreach Campaign

By |2016-9-22|Blog|1 Comment

As effective as influencer marketing may be, marketers face several challenges when trying to build a compelling influencer marketing campaign. Some may be facing budget constraints preventing them from pulling off the kind of campaign they had been hoping for. Others may find it a bit difficult to find the right influencers and connect with them. But the good news is that there are plenty of useful social media marketing tools and an influencer marketing platform to make your job [...]