Pew Research Center reports that Facebook continues to be the most popular social networking platform, with 79% of all adult internet users in the U.S. using the platform. Having such a massive reach, it’s obvious that Facebook marketing is still one of the best channels to promote your business – whether it’s B2B or B2C. The study also found that 76% of Facebook users logged in daily on the platform. In addition to this, HubSpot discovered that people are consuming [...]
One of the first questions that come to mind when you plan an influencer marketing campaign is which platform you’re going to use. You know you want to use social media channels for your campaign. But you’re not sure which of them will deliver the best results. If you’re still thinking about it, maybe you should consider Facebook influencer marketing and/or Instagram influencer marketing. Facebook and Instagram are the top choices when it comes to social media influencer marketing. Each of [...]
Content is king. But if you want your written word to get so much as a glance, images need to reign over your content. Readers want to be shown what they're getting into. In this fast-paced information age, even the most pertinent information is lost without eye-catching imagery. The right images mixed with ground-breaking content make a dynamic force to be reckoned with. Get More Shares If you want your blog to buzz, social media is a must. A recent [...]
We all need tips on how to use social media to increase our blog traffic and before sites like Facebook and Twitter took off, blog services like Blogger and WordPress were the cream of the Internet crop. Blogging is still popular today, and it’s used by everyone from affiliate marketers to corporations looking to provide a personal look at their brand. However, blogs are a little more difficult to traffic, due to the fact that most social traffic is funneled to popular social sites.
If you’ve been an Adwords advertiser for any length of time, you know Google has had a long history of growth and change. What started as a small, underutilized and confusing advertising platform has earned the leader position in the online marketing industry. As mobile devices and social media takes over our online world, the Google Adwords program continues to evolve with new features. Let’s take a look at some of the key defining moments in Google Adwords history and [...]
Social media certainly is a powerful tool -- and one that you need to learn how to harness to get results in today's business world. Before you jump in and start a new social media campaign, what are some of the words of wisdom you should know? I'm going to review 5 of the pitfalls of social media campaigns and more importantly, how you can avoid them. Pitfall #1: Impatience Many entrepreneurs and business owners make the mistake of being [...]
How did I land the most unexpected job ever, without a resume or an interview? That's what a recent article in Scientific American Mind explored, to help uncover how technology like social media and psychological testing is redefining the traditional job search. The Social Media Connection I am a self-professed social media addict. That's what set me on a non-traditional path to apply for a social media manager position with the San Francisco 49ers. Oh wait, I never submitted a [...]
Yahoo’s Board of Directors reported earlier this month that it is acquiring blogging platform Tumblr for a purchase price of $1.1 billion. According to Yahoo’s chief executive Marissa Mayer, the plan is to keep Tumblr on as an independent company, and leave 26-year old founder David Karp in place as CEO. It will take time to finalize the deal however – the purchase isn’t anticipated to close until later in 2013. Mayer's purchase is the largest social media acquisition of [...]