26 12, 2017

How to Conduct Influencer Outreach That Gets Stunning Results [FREE TEMPLATES]

By |2017-12-26|Influencer Marketing|5 Comments

The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However, much of this success is an outcome of an effective influencer outreach program. A study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than [...]

24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through influencer marketing as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why influencer marketing is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message [...]

4 08, 2017

9 Things You Need to Know About Influencer Marketing Right Now

By |2017-8-4|Influencer Marketing|2 Comments

Just like in most things in life, there are good ways and a bad ways of doing influencer marketing. Do the latter, and you’ll end up spending truckloads of cash without getting anything in return. If you’ll do the former, however, you can find yourself enjoying a constant stream of increasing website traffic that will take you to ROI wonderland in no time. I’m just getting started, of course. The fact is, there are a plethora of benefits that a [...]

27 06, 2017

Everything You Need to Know about Facebook Influencer Marketing

By |2017-6-27|Influencer Marketing|0 Comments

One of the first questions that come to mind when you plan an influencer marketing campaign is which platform you’re going to use. You know you want to use social media channels for your campaign. But you’re not sure which of them will deliver the best results. If you’re still thinking about it, maybe you should consider Facebook influencer marketing and/or Instagram influencer marketing. Facebook and Instagram are the top choices when it comes to social media influencer marketing. Each of [...]

20 06, 2017

5 Influencer Marketing Mistakes You Shouldn’t Waste Your Money On

By |2017-6-20|Influencer Marketing|0 Comments

So you’re getting started with influencer marketing, and you want to know how to avoid the common influencer marketing mistakes. Or maybe your previous influencer marketing campaign failed, and you want to know where you went wrong. In this post, you’re going to learn about the top five money-wasting influencer marketing mistakes, and how to avoid them. #1: Not Defining a Goal for Your Influencer Marketing Campaign Every marketing campaign needs to have a set goal – whether it’s to [...]

21 03, 2017

10 Resources That Will Make You Better at Influencer Marketing

By |2017-3-21|Influencer Marketing|0 Comments

You’re just getting started with influencer marketing, and you have a lot to learn. Or maybe you’re already familiar with it, but you still want to improve your tactics. While influencer marketing may be complicated, you don’t necessarily have to take a class to get better at it. You just need to find and use the right resources to guide you through the various aspects of an influencer marketing campaign. In this post, I’ve compiled 10 of the best resources to help you [...]

21 02, 2017

Micro vs Macro: How to Get the Most Bang for Your Buck with Influencer Marketing

By |2017-2-21|Influencer Marketing|0 Comments

You’re planning to launch an influencer marketing campaign. You already know that influencer marketing is one of the most cost-effective marketing channels. You’ve set aside a budget, and started to plan your campaign. Now you want to know how to get the most bang for your buck, and maximize the effectiveness, and ROI of your campaign. To ensure that every penny is put to good use, you need to find the right influencers, and carefully plan your strategy. How much you spend on [...]

3 01, 2017

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

By |2017-1-3|Influencer Marketing|1 Comment

You may have heard of influencer marketing, and the value influencers bring to your business. But have you heard of micro-influencers? These influencers may not have massive followings like other influencers, who have millions of followers. But they have the ability to generate higher levels of engagement with a relevant audience, which could give you more value for your money. How Can You Benefit from Micro-Influencers? There are several ways you can benefit from working with micro-influencers: Relevance – A [...]