19 01, 2018

21 Social Media Updates You Need to Know for Success This Year

By |2018-1-19|Social Media|0 Comments

According to Smart Insights Global Social Media Research, with over 1,870 million users, Facebook leads in the total number of active users worldwide. But every social media platform is responsible for gathering like-minded audiences together. For example, brands are using referral marketing techniques to promote their product on YouTube by connecting with YouTube influencers that can bring them their target audience. Similarly, Instagram is helping brands to promote their products directly through influencers. With the increasing number of users of all the [...]

26 12, 2017

How to Conduct Influencer Outreach That Gets Stunning Results [FREE TEMPLATES]

By |2017-12-26|Influencer Marketing|5 Comments

The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However, much of this success is an outcome of an effective influencer outreach program. A study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than [...]

19 12, 2017

How to Get Maximum ROI From Your Influencer Marketing Budget in 2018

By |2017-12-19|Influencer Marketing|0 Comments

Influencer marketing is one of the most popular marketing strategies for many brands and marketers. It is a successful way to reach out to and get involved with online audiences. Quality and the authenticity of the content are the basis of a successful influencer marketing campaign. Influencer marketing is a very powerful marketing tool with a better return on investment (ROI) than traditional marketing. Bloglovin' research in 2017 revealed that 63% of marketers have increased their budgets for influencer marketing. Which [...]

12 12, 2017

67 Experts Share the Best Influencer Marketing Strategy to Generate Leads [Expert Roundup]

By |2017-12-12|Influencer Marketing|3 Comments

Influencer marketing has grown a lot in the past couple of years. I’ve witnessed this change and closely observed how the evolution impacts marketing strategies. And I’ve also observed a change in the perception of influencer marketing even among marketers who were once skeptical about it. This change in perception is mainly fueled by the growing awareness of the actual benefits of influencer marketing. I’ve talked about how influencer marketing helps attract a new audience and win their trust. And [...]

14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|2 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

7 11, 2017

75 Influencer Marketing Statistics That Will Surprise You in 2018

By |2017-11-7|Influencer Marketing|0 Comments

With a couple of months to go, companies are in the process of finalizing their marketing strategies for next year. This is the time for you to cross the Ts and dot your Is on your marketing budget for 2018. Influencer marketing continues to increase in popularity, which will continue next year too. If you have not made it an integral part of your marketing, perhaps you should re-evaluate your strategy. Here are 75 compelling influencer marketing statistics, bound to [...]

24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through influencer marketing as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why influencer marketing is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message [...]

26 09, 2017

How Brands Can Build Strong Relationships With Influencers

By |2017-9-26|Influencer Marketing|3 Comments

One of the biggest challenges brands face when working with influencers is getting their attention and engaging them, according to Econsultancy. It can be quite a task for brands to build their relationships with influencers. And this hurts your campaign because  weak influencer relationships automatically translate into inauthentic, half-hearted promotions. You need to build a stronger relationships with the influencers you work with to improve the success and ROI of your campaigns. The goal is to make sure influencers grow [...]