12 12, 2017

67 Experts Share the Best Influencer Marketing Strategy to Generate Leads [Expert Roundup]

By |2017-12-12|Influencer Marketing|3 Comments

Influencer marketing has grown a lot in the past couple of years. I’ve witnessed this change and closely observed how the evolution impacts marketing strategies. And I’ve also observed a change in the perception of influencer marketing even among marketers who were once skeptical about it. This change in perception is mainly fueled by the growing awareness of the actual benefits of influencer marketing. I’ve talked about how influencer marketing helps attract a new audience and win their trust. And [...]

11 08, 2016

How Working With Micro-Influencers Can 10X Your Sales!

By |2016-8-11|Influencer Marketing|9 Comments

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about them or are unsure about working with them, read on to [...]