14 08, 2017

45 of the Biggest Influencer Marketing Challenges [Expert Roundup]

By |2017-8-14|Influencer Marketing|1 Comment

Influencers have been put on a pedestal for the past few years. Everyone from top global brands to small startups have used influencer marketing to promote themselves. But if you’re keeping your distance from this marketing channel, it’s likely because you’re afraid of the challenges you might have to face. Like every other marketing channel, influencer marketing also has a few unique challenges that could get in the way of success for a brand. But understanding these challenges can equip [...]

4 07, 2017

5 Things Micro-Influencers Need to Learn from Top Influencers

By |2017-7-4|Influencer Marketing|0 Comments

You've heard that micro-influencers, even those with under 5,000 followers, can make some serious money on social media. And you’ve accumulated a pretty respectable following for yourself. Now you want to learn how to monetize your influence. Or maybe you're already aware of, and comfortable with your status as a micro-influencer. But you want to learn how to make more money, and start working with more brands. Or maybe you want to grow your social media following to become a [...]

13 06, 2017

10 of the Best Ways to Use Influencer Marketing to Grow Your Brand

By |2017-6-13|Influencer Marketing|7 Comments

If you’re familiar with influencer marketing, you probably already know that it can help you generate more leads, boost engagement, and increase conversions. But did you know that it can also be a very effective way to grow your brand? In fact, 93% of marketers say influencer marketing can help build brand awareness. And 76% say it can help boost customer loyalty. But how exactly can you work with influencers to grow your brand? Here are 10 actionable influencer marketing tips [...]

23 05, 2017

The Best Influencer Marketing Tools of 42 Industry Experts

By |2017-5-23|Influencer Marketing|2 Comments

Are you ready to improve your influencer marketing campaigns with the best influencer marketing tools? Maybe you need help finding and connecting with relevant influencers. Or you want to organize your campaigns better, and automate your influencer outreach efforts. Or perhaps you’re looking for a more effective way to communicate and build relationships with influencers. Whatever it is you need to take your influencer marketing to the next level, this post will help you find it. We’ve collaborated with some [...]

21 03, 2017

10 Resources That Will Make You Better at Influencer Marketing

By |2017-3-21|Influencer Marketing|0 Comments

You’re just getting started with influencer marketing, and you have a lot to learn. Or maybe you’re already familiar with it, but you still want to improve your tactics. While influencer marketing may be complicated, you don’t necessarily have to take a class to get better at it. You just need to find and use the right resources to guide you through the various aspects of an influencer marketing campaign. In this post, I’ve compiled 10 of the best resources to help you [...]

31 01, 2017

Why is Influencer Marketing Better than Celebrity Endorsements?

By |2017-1-31|Blog, Influencer Marketing|1 Comment

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting marketers to promote your product, and working with influencers for promotion? And why is influencer marketing considered to be so much better [...]

11 05, 2016

How To Incorporate Influencers Into Your Digital Marketing Strategy

By |2016-5-11|Influencer Marketing|1 Comment

Over the past few years, there has been a growing popularity in the use of influencers to market products and brands. In fact, this form of marketing is so prevalent that it has been predicted to grow to a $10 billion industry in the next five years. This continuous growth suggests that you should start integrate influencer marketing with your digital marketing strategy. There are plenty of ways to do this and a range of ways you can benefit from [...]

12 10, 2015

Influencer Marketing: The Next Level of Content Marketing

By |2015-10-12|Content Marketing, Influencer Marketing|12 Comments

If you're a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you're not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]