24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through influencer marketing as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why influencer marketing is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message [...]

4 04, 2017

How to Leverage Segmentation in Marketing to Boost Conversions

By |2017-4-4|Conversions|0 Comments

Your target customers are different individuals with different needs and preferences. So when it comes to marketing to them, there’s no one-size-fits-all solution that’s going to work. Sure, you may get some positive results from bundling all of your target customers together into one group. But those results are nothing compared to the conversions you can get through market segmentation. In this post, you’re going to learn more about market segmentation, and how you can use it to boost conversions. Why [...]

28 02, 2017

How to Rock Your First Product Launch

By |2017-2-28|Product Launch|1 Comment

You’re going to launch your first product and you’re almost crippled by the fear of failure. That’s perfectly normal, and you have every reason to be afraid. This doesn’t mean you back out or you let your fear prevent you from preparing a rocking product launch plan. 6 Ways to Rock Your First Product Launch In this post, I’ll provide you with effective tips to successfully pull off your first product launch. Learn how to overcome your fears, and what it [...]

13 07, 2014

Financing Your First Marketing Campaign

By |2014-7-13|Blog|2 Comments

Marketing budgets are growing. A CMO Survey anticipates almost 7 percent growth over the next year. Companies with annual revenue under $25 million spend an average 13.9 percent of revenue on marketing. An increasing amount of this goes towards digital marketing budgets, which Gartner expects to grow 10 percent this year. But coming up with this part of your budget might seem challenging if you're just starting up. You need sales to fund your promotional efforts, but finding your first [...]