28 07, 2017

7 Things You Need to Know About Social Media Marketing Right Now [Weekly Roundup]

By |2017-7-28|Social Media|0 Comments

While you’ve been looking out for the latest happenings with the NBA trade talks the past few days, I have come across a lot -- and I mean A LOT -- of amazing articles about the digital marketing scene. If you’re looking for ninja-level social media marketing strategies that will grow your business sky high, then you need to grab your espresso right now, and put your readin' glasses on -- you’re gonna love this week's roundup. Hold your horses! [...]

13 02, 2014

The Beginner’s Guide to Native Advertising

By |2014-2-13|Blog|3 Comments

As an online marketer, you have come across this new format time and time again. People continue to struggle to define this format since it is a burgeoning industry without many rules and guidelines. We will describe why we think this new term has surfaced and taken the online advertising world by storm. This is by no means a complete guide for content marketers, but aims to discuss why the native advertising industry exists and the concerns around using this [...]

23 07, 2013

5 Pitfalls of Social Media Campaigns and How to Avoid Them

By |2013-7-23|Blog, Social Media|2 Comments

Social media certainly is a powerful tool -- and one that you need to learn how to harness to get results in today's business world. Before you jump in and start a new social media campaign, what are some of the words of wisdom you should know? I'm going to review 5 of the pitfalls of social media campaigns and more importantly, how you can avoid them. Pitfall #1: Impatience Many entrepreneurs and business owners make the mistake of being [...]

6 06, 2013

5 Fresh Marketing Strategies for Business

By |2013-6-6|Blog, Social Media|1 Comment

Tired of the same old marketing strategies you've been using for years?  Have a new business venture that needs a new marketing plan?  Try some of these fresh marketing strategies for your business today. 1.    Embrace the Competition The old adage used to be "know your competition".  In this global economy, businesses are increasingly embracing the competition.  That is, businesses in the same sector are communicating, co-marketing, and embracing elements of each other’s business plans, in order to succeed.  The [...]

7 03, 2013

Connecting with Gen Z

By |2013-3-7|Blog|0 Comments

Earlier this week, we looked at how to overhaul your marketing strategies for 2013, and talked about Gen Z. In this post, we'll go more in depth to understand the characteristics of Gen Z'ers and how to connect with them in the workplace and online. Definition of Gen Z Although definitions vary somewhat, Gen Z is the newest generation, born from the early to mid-1990's. These young people between 11 and 20 years old have been called the millenials, the [...]