21 11, 2017

11 Ecommerce Marketing Trends You Need to Know Right Now [Updated November 2017]

By |2017-11-21|eCommerce|4 Comments

The ecommerce industry is rapidly evolving to keep up with the changes in consumer preferences and demands. And with the help of new and advanced technologies, ecommerce retailers have a much easier time adapting to these changes. As long as you know what changes to adopt, you have a good chance of fulfilling the changing needs of your customers. There are several ecommerce marketing trends that can help you deliver better experiences and increase sales. In this post, we’re going [...]

14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|2 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

7 11, 2017

75 Influencer Marketing Statistics That Will Surprise You in 2018

By |2017-11-7|Influencer Marketing|0 Comments

With a couple of months to go, companies are in the process of finalizing their marketing strategies for next year. This is the time for you to cross the Ts and dot your Is on your marketing budget for 2018. Influencer marketing continues to increase in popularity, which will continue next year too. If you have not made it an integral part of your marketing, perhaps you should re-evaluate your strategy. Here are 75 compelling influencer marketing statistics, bound to [...]

3 11, 2017

9 Things You Need To Know About Twitter Marketing Right Now [Weekly Roundup]

By |2017-11-3|Social Media|0 Comments

If you thought Twitter marketing was just about setting up a profile or page and sending out random tweets, think again. The number of active monthly users on this platform as of the third quarter of 2017, is 330 million. The sheer magnanimity of this statistic is an indication of the vast opportunities this platform provides for marketers. That being said, it is not an easy task to continuously grow and engage your followers on Twitter. If your content is [...]

31 10, 2017

32 Experts Share Their Best Tips on How to Avoid Product Launch Failure [Expert Roundup]

By |2017-10-31|Product Launch|0 Comments

In today’s competitive landscape, brands are continually on a quest for innovation. A lot of research goes into understanding the consumer mind, their wants, and demands. Using such knowledge, companies invest thousands of dollars every day to develop new products. A Nielsen report shows that almost 3000 new products are launched every year in the Consumer Packaged Goods (CPG) space. Out of these, only 15% are truly successful. Even if you have created a great product, a lot of its [...]

27 10, 2017

7 Things You Need to Know About a Product Launch Right Now [Weekly Roundup]

By |2017-10-27|Product Launch|0 Comments

So you’ve developed an amazing product based on meticulous research, and you know your customers will love it. However, if the launch isn’t done right, it can ruin the chances of your product’s success. A report released by Nielsen says that about 3000 consumer products are launched every year, out of which 85% fail. A product launch is way more tricky than other forms of marketing or promotion. Simply because it is the first impression that you create in the [...]

24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through influencer marketing as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why influencer marketing is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message [...]

22 09, 2017

7 Things You Need to Know About Email Marketing Right Now [Weekly Roundup]

By |2017-9-22|Email Marketing|0 Comments

What if I told you that there’s a marketing method that can miraculously turn $1 into $38? Would you like to know what that marketing method is? Well, since the title is a dead giveaway, I’m guessing that you now know which marketing method I’m referring to. Yup. You’re right. It is email marketing. According to Campaign Monitor, “For every $1 spent, email marketing generates $38 in ROI.“ Friends, that’s how powerful email marketing is. There’s a reason why the [...]