12 09, 2017

3 of The Best Benefits of Working With Micro-Influencers

By |2017-9-12|Influencer Marketing|2 Comments

A micro-influencer is an individual on social media whose following is anywhere between a few hundred to a few thousand people. It is often better to work with micro-influencers rather than using well known people with millions of followers because their audience is more engaged. Micro-influencers have a following of anywhere between 1,000 to 100,000 followers. They act as an inspiration to their followers. They also have good communication with their followers as they have to communicate with fewer people, [...]

4 07, 2017

5 Things Micro-Influencers Need to Learn from Top Influencers

By |2017-7-4|Influencer Marketing|0 Comments

You've heard that micro-influencers, even those with under 5,000 followers, can make some serious money on social media. And you’ve accumulated a pretty respectable following for yourself. Now you want to learn how to monetize your influence. Or maybe you're already aware of, and comfortable with your status as a micro-influencer. But you want to learn how to make more money, and start working with more brands. Or maybe you want to grow your social media following to become a [...]

21 02, 2017

Micro vs Macro: How to Get the Most Bang for Your Buck with Influencer Marketing

By |2017-2-21|Influencer Marketing|0 Comments

You’re planning to launch an influencer marketing campaign. You already know that influencer marketing is one of the most cost-effective marketing channels. You’ve set aside a budget, and started to plan your campaign. Now you want to know how to get the most bang for your buck, and maximize the effectiveness, and ROI of your campaign. To ensure that every penny is put to good use, you need to find the right influencers, and carefully plan your strategy. How much you spend on [...]

11 08, 2016

How Working With Micro-Influencers Can 10X Your Sales!

By |2016-8-11|Influencer Marketing|9 Comments

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about them or are unsure about working with them, read on to [...]