15 12, 2017

10 Mobile Marketing Trends You Need To Know Right Now [Weekly Roundup]

By |2017-12-15|Mobile Marketing|0 Comments

If you’re reading this on a mobile device, you know what I’m talking about here. Mobile devices are an inseparable part of our lives today. Although all consequences of this phenomenon aren’t exactly peachy, it does create a host of opportunities for marketing. As we approach 2018, I hope you have a rock-solid marketing strategy in place. However, if mobile marketing isn’t a part of it yet, I would strongly urge you to rethink your strategy. Here are 10 compelling [...]

20 05, 2014

Creatively Connect to Consumers With Mobile Marketing

By |2014-5-20|Blog|4 Comments

For marketers, this is a golden age of media delivery, where connecting a wide range of consumers is merely a click away. Billions of people use smartphones worldwide and nearly 60 percent of Americans owned one at the beginning of 2014, according to the Pew Research Internet Project. But in spite of those numbers, there’s no catch-all approach to capturing the attention of all those users. Mobile marketing requires a strong strategy based on your target audience and the product [...]

3 03, 2013

Overhaul Your Marketing Strategies for 2013

By |2013-3-3|Blog|0 Comments

Even though we are seeing some signs of economic recovery, your company still needs to operate lean in 2013.  And that means getting a serious handle on your advertising budget and your marketing strategies. For a minute, I'm going to challenge you to take off your Chief Executive Officer hat and put on your Strategic Executive Officer hat, you know, the one that's been gathering dust in the closet for awhile? Take a good, hard look at your marketing strategy. Don't exactly have a [...]

30 12, 2012

Top 10 Social Media Statistics of 2012

By |2012-12-30|Blog, Social Media|2 Comments

As 2012 draws to a close and the New Year is almost up on us, it's time to reflect on how we have used social media.  Whether for business, politics, or pure social fun, we've been posting, tweeting, pinning and sharing our way through the year.  The trends are fascinating.  Not only are there distinct differences in male and female social media users, but people are increasingly using social media to champion and share the things they are truly passionate [...]

23 12, 2012

Ride the Wave of Mobile Marketing in 2013

By |2012-12-23|Blog, Social Media|1 Comment

Online marketers everywhere are tuned into the explosion of mobile marketing.  Mobile commerce has taken over the market in a big way in 2012, rising to 6 billion users worldwide.  In 2015, mobile internet usage will overtake PC web usage, and by the end of 2016, mobiThinking estimates mobile users to reach 8 billion worldwide. Smartphone and tablet sales have skyrocketed this year.   According to search engine data, among the top five Cyber Monday searches were for internet enabled mobile devices including Kindle Fire, [...]