11 07, 2017

7 of the Best Digital Marketing Strategies for Startups

By |2017-7-11|Content Marketing, Email Marketing, Influencer Marketing, SEO|1 Comment

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? In today’s [...]

25 04, 2017

3 Key Components of Sales Funnels That You Need to Remember

By |2017-4-25|Conversions, eCommerce|0 Comments

You’ve made several attempts to increase conversions and somehow, you’re not getting the desired results. Maybe you think you’ve tried everything possible to drive conversions on your site. But have you tried reassessing your sales funnel? There may be some stages that aren’t necessary, or some components that you’re missing out on. In this post, you’re going to learn about the three key components of a sales funnel to increase conversion rate. Sales Funnels: How They Increase Conversion Rate A sales [...]

4 04, 2017

How to Leverage Segmentation in Marketing to Boost Conversions

By |2017-4-4|Conversions|0 Comments

Your target customers are different individuals with different needs and preferences. So when it comes to marketing to them, there’s no one-size-fits-all solution that’s going to work. Sure, you may get some positive results from bundling all of your target customers together into one group. But those results are nothing compared to the conversions you can get through market segmentation. In this post, you’re going to learn more about market segmentation, and how you can use it to boost conversions. Why [...]