19 12, 2017

How to Get Maximum ROI From Your Influencer Marketing Budget in 2018

By |2017-12-19|Influencer Marketing|0 Comments

Influencer marketing is one of the most popular marketing strategies for many brands and marketers. It is a successful way to reach out to and get involved with online audiences. Quality and the authenticity of the content are the basis of a successful influencer marketing campaign. Influencer marketing is a very powerful marketing tool with a better return on investment (ROI) than traditional marketing. Bloglovin' research in 2017 revealed that 63% of marketers have increased their budgets for influencer marketing. Which [...]

14 08, 2017

45 of the Biggest Influencer Marketing Challenges [Expert Roundup]

By |2017-8-14|Influencer Marketing|1 Comment

Influencers have been put on a pedestal for the past few years. Everyone from top global brands to small startups have used influencer marketing to promote themselves. But if you’re keeping your distance from this marketing channel, it’s likely because you’re afraid of the challenges you might have to face. Like every other marketing channel, influencer marketing also has a few unique challenges that could get in the way of success for a brand. But understanding these challenges can equip [...]

14 03, 2017

How to Run an A/B Test to Improve Your CRO

By |2017-3-14|Conversions|2 Comments

Want to increase conversions, but not sure where to begin? What if there’s something about your website, landing pages, or marketing emails that’s negatively affecting your conversion rate? Before you can improve your CRO (conversion rate optimization), you first need to figure out what's wrong. And A/B testing can help. A/B testing involves comparing the performance of two different versions of something, (like a web page, email, or ad), to find out which one performs better. It can be an effective method for determining [...]

17 02, 2016

Learn 17 Top Scarcity Tactics That Won’t Leave Your Readers Annoyed

By |2016-2-17|Conversions|2 Comments

Scarcity tactics have become popular concepts in the marketing world. Scarcity is one of the six principles of persuasion found in Robert Cialdini’s book titled “Influence: The Psychology of Persuasion." The scarcity principle is based on the fact that people are afraid of missing out. It typically involves threatening the availability of a product with a deadline or limited quantity. Scarcity tactics are highly useful for marketing a wide variety of products and services. As a principle, scarcity can be [...]

4 01, 2016

18 Factors Guaranteed To Improve Your Ads Viewability And Increase Revenue!

By |2016-1-4|Blog|1 Comment

Ads viewability is highly correlated to the publisher’s revenue. Thus, increasing it will help in reaping a better return on investment. The term “ad viewability” simply refers to how visible your ads are to users. It plays a huge role in the performance of your website and your business. Although the concept is relatively new in digital advertising, ads viewability has become a trending topic. 18 Factors: How to Boost Ads Viewability There are many factors that are in play [...]

18 12, 2015

30 Proven Ideas To Increase Ecommerce Conversion [INFOGRAPHIC]

By |2015-12-18|Conversions, eCommerce|12 Comments

It’s natural to feel lost when your website is just not generating enough revenue from eCommerce conversion. You're likely confused why all those people visiting your site simply walk away without making a purchase. While your Internet traffic statistics look great, the balance sheet paints a sorry picture. Well, the problem might the way you're projecting your products online. In my infographic below, I'll bring you several detailed tactics to help turn your website into a money-making winner. Here's a [...]

12 10, 2015

Influencer Marketing: The Next Level of Content Marketing

By |2015-10-12|Content Marketing, Influencer Marketing|12 Comments

If you're a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you're not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]

27 06, 2013

Online Community: How to Build One for Your Business?

By |2013-6-27|SEO, Social Media|8 Comments

Want to build a better online community? Then you need to focus on building a better company -- from the ground up! There are no easy shortcuts to the process. You can't hire an SEO guru and throw a bunch of content up on your website and expect to grow a genuine following. You can't go online without a solid offline marketing strategy. Let's get back to the basics of building your business and developing the kind of community you [...]