19 08, 2013

How to Pitch Your Idea to Investors

By |2013-8-19|Blog|0 Comments

In a previous post, I explored how to decode venture capital lingo. Now I'm going to take you through some basic steps to prepare to make a pitch to investors. These same tips can also be used to pitch ideas to clients, business partners and potential customers. 1. Deliver Something Tangible You have a great concept, but the investor can't understand what you are saying. Or maybe it's how you are saying it. A potential investor wants to be able [...]

3 08, 2013

Brave New China

By |2013-8-3|Blog|0 Comments

I had the unique opportunity to be a mentor for an innovative job shadowing program for high school students in Shenzhen, China.  Fourteen students from Yucai International High School flew to the Sacramento area for a two week home stay / job shadowing program.  I met with 5 of these bright Chinese students this week -- Shericle, Janet, Max, Jam and Harry.  I had the kids brainstorm ideas for a video for my new website and present the ideas to [...]

26 07, 2013

Human-Centered Design Learning and My Journey

By |2013-7-26|Blog, Social Media|1 Comment

I am on a journey to explore human-centered design.  I’ve been doing social media for over 10 years now and it’s time to look in depth at how to use social media for social good by taking a 5-week human-centered design class, put on by IDEO.org.  In this class, I’ll going to learn to create innovative, effective and sustainable ways of enacting social change worldwide. Human-centered design is based on the principle that product design is more about the user [...]

23 07, 2013

5 Pitfalls of Social Media Campaigns and How to Avoid Them

By |2013-7-23|Blog, Social Media|2 Comments

Social media certainly is a powerful tool -- and one that you need to learn how to harness to get results in today's business world. Before you jump in and start a new social media campaign, what are some of the words of wisdom you should know? I'm going to review 5 of the pitfalls of social media campaigns and more importantly, how you can avoid them. Pitfall #1: Impatience Many entrepreneurs and business owners make the mistake of being [...]

14 07, 2013

Cereal Hack 3: Sacramento Tech Community Is Out of Control

By |2013-7-14|Blog|3 Comments

Cereal Hack 3 is coming up on July 27, 2013 at the Hacker Lab in midtown Sacramento. My team was hired to do the social media campaign and this year's event is going to be a blast.  If you're not familiar with Cereal Hack, it's a two-day hacker marathon for coders, entrepreneurs, designers and hardware geeks who team together for a creative competition.  The goal?  Develop a minimal viable product  with your team, eat cereal, win prizes and have fun. [...]

12 07, 2013

Shane Barker Featured in Scientific American Mind

By |2013-7-12|Blog, Social Media|0 Comments

How did I land the most unexpected job ever, without a resume or an interview? That's what a recent article in Scientific American Mind explored, to help uncover how technology like social media and psychological testing is redefining the traditional job search. The Social Media Connection I am a self-professed social media addict. That's what set me on a non-traditional path to apply for a social media manager position with the San Francisco 49ers. Oh wait, I never submitted a [...]

27 06, 2013

Online Community: How to Build One for Your Business?

By |2013-6-27|SEO, Social Media|8 Comments

Want to build a better online community? Then you need to focus on building a better company -- from the ground up! There are no easy shortcuts to the process. You can't hire an SEO guru and throw a bunch of content up on your website and expect to grow a genuine following. You can't go online without a solid offline marketing strategy. Let's get back to the basics of building your business and developing the kind of community you [...]

11 06, 2013

Common Mistakes From Good Negotiators

By |2013-6-11|Blog|3 Comments

There are good negotiators in all types of businesses and industries, from sports franchises to automobile dealers and in the government and military operations.  There have been a plethora of books written on the subject, and expensive training classes over the last 20 years.  But are they that relevant?  What exactly do you need to know about being a better negotiator, and how can you avoid the common mistakes that even good negotiators make? Most well-trained negotiators actually start out [...]