11 06, 2013

Gaze Detection: Do the Eyes Tell All?

By |2013-6-11|Blog|0 Comments

An innovative technology is being pioneered by researchers at Texas Instruments and Carnegie Mellon University -- and it's quite something to see.  Gaze concurrence -- the line of sight created when two people look at each other, is the basis of this new technology.  Your next iPhone or iPad could be equipped with the visual gaze detection capability, so let's explore more about what it is and how it's going to impact your personal and professional life. The technology is [...]

6 06, 2013

5 Fresh Marketing Strategies for Business

By |2013-6-6|Blog, Social Media|1 Comment

Tired of the same old marketing strategies you've been using for years?  Have a new business venture that needs a new marketing plan?  Try some of these fresh marketing strategies for your business today. 1.    Embrace the Competition The old adage used to be "know your competition".  In this global economy, businesses are increasingly embracing the competition.  That is, businesses in the same sector are communicating, co-marketing, and embracing elements of each other’s business plans, in order to succeed.  The [...]

10 05, 2013

Sacramento Startup Scene is HEATING Up!

By |2013-5-10|Blog|0 Comments

A Sacramento News and Review article highlights Modera as one of five startup companies helping to put the Sacramento region in the international spotlight!  Because of the exposure from SN&R, Good Day Sacramento wants to review the new Modera iOS6 app! Sacramento Techweek All of this exciting news comes at the start of Sacramento Techweek, which kicks off May 10 and runs through Saturday May 18.  The article also highlights four other Sacramento startups in the region, including Leadwerks Engine, Marrone Bio Innovations, Chrometa [...]

4 05, 2013

Growth Hacking Strategy: Does My Startup Need One?

By |2013-5-4|Blog, Social Media|3 Comments

In a previous post, I talked about the 5 Key Metrics for a Lean Startup and how viral reach is a critical measure of growth. In this post, I’ll introduce the concept of growth hacking, so you can determine if your startup or business could benefit from hiring a growth hacker or developing a growth hacking strategy. What is a Growth Hacker? Don't worry - we're not talking about unauthorized entry or attack on a computer system!  The growth hacker's [...]

26 04, 2013

KCRA A List 2013: My Sacramento Recommendations!

By |2013-4-26|Blog|0 Comments

Each year in the Sacramento area, KCRA Channel 3 nominates local businesses for a “Best of” competition.  There are a total of 162 categories and more than 9,000 local businesses represented for 2013.  This spring, the competition is fierce as local breweries, restaurants and the best local businesses battle it out to get the most votes by May 3!  I had trouble choosing a "Top Ten", so I’ve selected 14 of these as my favorite. 1.  Best Limousine: Universal Limousine [...]

12 04, 2013

21 Great Entrepreneurial Quotes

By |2013-4-12|Blog|0 Comments

You don’t have to be an entrepreneur to get something out of these motivational quotes. I’ve compiled some of the most inspirational things that the world's most influential people have said about surviving business, managing people and life. These quotes keep me going whenever I hit an obstacle or transition point. And if I'm doing anything worth doing, I'm definitely going to experience a large number of setbacks along the way. "If everything seems under control, you're just not going fast [...]

5 04, 2013

Modera: How Shane Barker Landed the Coolest Job Ever!

By |2013-4-5|Blog, Social Media|0 Comments

I've been a social media user since 2005. In that time, you could say I've become a fierce addict -- at times managing up to 50+ social profiles! But it's been more than a way to pass time. I've treated it as a serious job. A few months ago, some entrepreneurs from Uzbekistan found me on Twitter, read my blog and now it is another chapter of my amazing journey. How I Use Social Media Before we get into the [...]

14 03, 2013

Recent Venture Capital Financings

By |2013-3-14|Blog|0 Comments

If you've been keeping up with venture capital news, you've likely heard the buzz about the "Series A Crunch." It's all over the news that the competition is fierce for Series A funding. And while it's true there is a large demand in the marketplace, there is some good news. Quite a few companies have recently secured funding. Let's explore what they're up to, and what it might mean for future funding trends for startups. Who is Securing Venture Capital [...]