Your sales career lives and dies by the quality of your leads. Having a high percentage of good quality business leads continually flowing in can help you build a successful business and enjoy strong financial rewards. In the past, getting leads involved direct mailing, cold calling, and attending networking meetings. Today, the Internet offers plenty of choices for building leads with less work. Start making your business what it was meant to be by using these three techniques for getting [...]
Let’s face it: Live-Tweeting is almost never cool. Think of anything you’ve ever done. Any time you’ve gone to a concert, seen a movie, gotten ready for the day, prepared a bowl of cereal, taken a multivitamin. Would you like to give all of your Twitter followers a play-by-play of these unadventures? If so, you’re in the same category as these guys: 5. Any Sporting Event “B.S. call!” “J-E-T-S! JETS! JETS! JETS!” “That pass did not deserve a fumble.” Are [...]
How Can You Build Your Brand Like a Celebrity? Since the explosion of digital media and mobile device technology means that managing all social media profiles in order to maximize exposure to a target audience; celebrity consulting can help businesses build a brand just like a celebrity through all types of Internet media outlets. If you have any social media accounts, chances are likely that you follow at least a couple of your favorite celebrities. Successful celebrities ares obviously well-versed [...]
3 Lessons in Customer Service from the Airline Industry The airline industry is infamous for its absolutely deplorable customer service. Here’s what happened in the airline industry in 2013, according to Christopher Elliot, author of How to Be the World's Smartest Traveler (and Save Time, Money, and Hassle): In 2013, companies stayed busy segmenting their "best" customers with gimmicky loyalty programs while relegating the rest to smaller plane seats and rooms with fewer amenities. They merged into enormous, customer-hostile companies [...]
Marketing a small business can be a difficult task given the limited resources that tend to come with the territory. These ideas serve as low-cost options for promoting your organization.
It is important to keep an open and positive mind when it comes to hiring an intern to manage your online marketing strategy - all while considering the potential risks upfront.
We all need tips on how to use social media to increase our blog traffic and before sites like Facebook and Twitter took off, blog services like Blogger and WordPress were the cream of the Internet crop. Blogging is still popular today, and it’s used by everyone from affiliate marketers to corporations looking to provide a personal look at their brand. However, blogs are a little more difficult to traffic, due to the fact that most social traffic is funneled to popular social sites.
If you’ve been an Adwords advertiser for any length of time, you know Google has had a long history of growth and change. What started as a small, underutilized and confusing advertising platform has earned the leader position in the online marketing industry. As mobile devices and social media takes over our online world, the Google Adwords program continues to evolve with new features. Let’s take a look at some of the key defining moments in Google Adwords history and [...]