14 09, 2013

Is Marketing Through Social Media the Answer?

By |2013-9-14|Social Media|0 Comments

If you are a business owner, it is highly likely that you already are or are considering marketing through social media strategies to create business growth. In fact, recent surveys have found that over 73 percent of business owners are now using social media sites to power their brand and get the word out about their company. Therefore, having a strong social media presence on the Internet is now essential for keeping up with competition, as well as tapping into [...]

14 07, 2013

Cereal Hack 3: Sacramento Tech Community Is Out of Control

By |2013-7-14|Blog|3 Comments

Cereal Hack 3 is coming up on July 27, 2013 at the Hacker Lab in midtown Sacramento. My team was hired to do the social media campaign and this year's event is going to be a blast.  If you're not familiar with Cereal Hack, it's a two-day hacker marathon for coders, entrepreneurs, designers and hardware geeks who team together for a creative competition.  The goal?  Develop a minimal viable product  with your team, eat cereal, win prizes and have fun. [...]

12 07, 2013

Shane Barker Featured in Scientific American Mind

By |2013-7-12|Blog, Social Media|0 Comments

How did I land the most unexpected job ever, without a resume or an interview? That's what a recent article in Scientific American Mind explored, to help uncover how technology like social media and psychological testing is redefining the traditional job search. The Social Media Connection I am a self-professed social media addict. That's what set me on a non-traditional path to apply for a social media manager position with the San Francisco 49ers. Oh wait, I never submitted a [...]

27 06, 2013

Online Community: How to Build One for Your Business?

By |2013-6-27|SEO, Social Media|8 Comments

Want to build a better online community? Then you need to focus on building a better company -- from the ground up! There are no easy shortcuts to the process. You can't hire an SEO guru and throw a bunch of content up on your website and expect to grow a genuine following. You can't go online without a solid offline marketing strategy. Let's get back to the basics of building your business and developing the kind of community you [...]

6 06, 2013

5 Fresh Marketing Strategies for Business

By |2013-6-6|Blog, Social Media|1 Comment

Tired of the same old marketing strategies you've been using for years?  Have a new business venture that needs a new marketing plan?  Try some of these fresh marketing strategies for your business today. 1.    Embrace the Competition The old adage used to be "know your competition".  In this global economy, businesses are increasingly embracing the competition.  That is, businesses in the same sector are communicating, co-marketing, and embracing elements of each other’s business plans, in order to succeed.  The [...]

28 05, 2013

What Yahoo’s $1.1 Billion Purchase of Tumblr Means for Business

By |2013-5-28|Blog|0 Comments

Yahoo’s Board of Directors reported earlier this month that it is acquiring blogging platform Tumblr for a purchase price of $1.1 billion.  According to Yahoo’s chief executive Marissa Mayer, the plan is to keep Tumblr on as an independent company, and leave 26-year old founder David Karp in place as CEO.  It will take time to finalize the deal however – the purchase isn’t anticipated to close until later in 2013. Mayer's purchase is the largest social media acquisition of [...]

18 05, 2013

7 Things to Help You Be More Productive

By |2013-5-18|Blog|0 Comments

How many hours a day do you put in?  Now think about how productive those hours actually are.  Do you spend 80% of your time in a frenzy trying to chase down information, return emails and deal with papers?  Do you run so ragged that by the time you get home, you are absolutely exhausted with nothing to show for it?  Let’s look at how you can be more productive by working smarter, not harder.  Here are 7 things you [...]

4 05, 2013

Growth Hacking Strategy: Does My Startup Need One?

By |2013-5-4|Blog, Social Media|3 Comments

In a previous post, I talked about the 5 Key Metrics for a Lean Startup and how viral reach is a critical measure of growth. In this post, I’ll introduce the concept of growth hacking, so you can determine if your startup or business could benefit from hiring a growth hacker or developing a growth hacking strategy. What is a Growth Hacker? Don't worry - we're not talking about unauthorized entry or attack on a computer system!  The growth hacker's [...]