5 04, 2013

Modera: How Shane Barker Landed the Coolest Job Ever!

By |2013-4-5|Blog, Social Media|0 Comments

I've been a social media user since 2005. In that time, you could say I've become a fierce addict -- at times managing up to 50+ social profiles! But it's been more than a way to pass time. I've treated it as a serious job. A few months ago, some entrepreneurs from Uzbekistan found me on Twitter, read my blog and now it is another chapter of my amazing journey. How I Use Social Media Before we get into the [...]

5 02, 2013

Using Social Media Teasers for Maximum Ad Exposure

By |2013-2-5|Blog, Social Media|0 Comments

Engaging customers early using social media helps get maximum exposure to your advertising message.  This can be seen in the recent trend in advertising before the Super Bowl.  Some companies like Mercedes Benz and Volkswagen are running teasers and ads online before the big game.  Big spenders like Budweiser have gone viral prior to the game and purchased ad space for new commercials. Benefits of Early Advertising Ads for the big game are pricey. This year, a 30-second Super Bowl [...]

22 01, 2013

Getting Funded in 2013

By |2013-1-22|Blog|2 Comments

PriceWaterHouseCoopers and the National Venture Capital Association released a study last Friday that showed funding for business startups declined substantially in 2012. This is a new trend -- venture capitalists are investing in fewer companies and each one that does receive funding is getting less. The sectors most affected by the downturn are life sciences and clean technology, because investors just aren't willing to intensively invest that kind of capital in this economy. Despite the 23 percent reduction in capital [...]

4 11, 2012

Micro-PR Campaigns: A Smart Move for Startup Success

By |2012-11-4|Blog, Social Media|1 Comment

Startups have unique needs for marketing and advertising.  Entrepreneurs know that in the early stages of development, a startup needs to advertise to a select group of investors to pitch concepts.  After securing key investors and solidifying a business concept, a startup transitions into the implementation phase.  As the business grows, the startup may need to secure vendors, suppliers and distributors for specific goods and services.  Once products and services are ready for deployment, advertising dollars can be shifted to [...]

27 10, 2012

Social Media: San Francisco Giants Are On FIRE!

By |2012-10-27|Blog, Social Media|1 Comment

With the 2012 World Series in sight, the San Francisco Giants are the hottest team in sports.  But did you know they’re also the most talked about team on social media? Fresh out of the third game of the World Series, the official Twitter home of the Giants, @SFGiants has 342,000 followers.  Just reading some of the tweets from the official site and the fan response demonstrates the excitement during Game 3: #SFGiants lead 2-0 as @BCraw35 delivers 2-out run-scoring [...]

12 05, 2012

Sacramento Internet Marketing Training & Certification Program

By |2012-5-12|Blog, Social Media|1 Comment

SACRAMENTO, Calif., May 10, 2012 -Creatine Marketing, has announced that the firm has launched its Internet marketing training and certification program. The new offering provides comprehensive training in all facets of interactive online marketing to increase participants' expertise and obtain the greatest return on marketing dollars. "You'll be learning how to do everything from SEO to social media from some of the top authors and speakers in the industry, for thousands less than our competition, making our certification program the [...]

7 04, 2012

Instagram and Social Media

By |2012-4-7|Blog, Social Media|0 Comments

Instagram is a great tool to increase your presence in regards to Social Media. You can gain a tremendous number of followers and increase your popularity with very few limitations. However, there are a few things you need to do in order for you to get your Instagram account to work for you. Of course, the most important part is going to be taking pictures. But, did you realize the type of pictures you take can directly impact your followers? [...]

5 12, 2011

Entrepreneurs & Startups: Why work with Shane Barker?

By |2011-12-5|Social Media|4 Comments

Social Media Strategist Boosts Business Exposure and Profits  Sacramento, CA – Dec. 1, 2011 – A passion for social networking, Internet marketing and product development has resulted in Shane Barker emerging as one of the preeminent experts on the development and execution of long-term social media campaigns and marketing strategies. Sought by corporations worldwide, the social media strategist’s services are now available to anyone seeking innovative and lasting solutions to boost their business. “Today’s marketing is about building relationships through [...]