20 11, 2011

Sacramento Social Media : Be Cautious Of The Social Media Guru!

By |2011-11-20|Blog, Social Media|3 Comments

I had a great meeting with Brian Taylor, owner of Evolve YOUniversity (20 year business coach, owner, consultant, and turn-around expert; including several years as a master trainer with Tony Robbins and time management trainer for Steven. R. Covey) in which we talked about the new wave of marketeers, also known as Social Media Guru's. They seem to be good at selling the idea of certain Social Media Platforms as the "end all be all" solution for entrepreneurs looking for [...]

9 11, 2011

Shane Barker: Social Media and Your Reputation

By |2011-11-9|Blog, Social Media|1 Comment

I was invited by a local Sacramento Networking Group to do a presentation on the benefits of Social Media. After a few meetings with the whole group, I realized that the education level on the subject of Social Media was mixed (daily user to amateur). So I wanted to do a presentation that would connect with businesses owners, individuals, large corporations or anybody that has an image or brand to protect. Here is my presentation I hope you enjoy it. [...]

20 08, 2011

Social Media is Changing the NFL

By |2011-8-20|Blog, Social Media|0 Comments

The National Football League was founded on August 20, 1920 — 91 years ago to the day. But the sport has undergone its most radical transformation at the hands of social media in the past two years. “Now social media is front and center for all 32 teams, and the league,” Joel Price says. “Every single team thinks it’s important.” Price, manager of Internet services for the San Diego Chargers, wakes up to his iPad each morning and fervently scours Twitter to take [...]

7 08, 2011

10 Social Media Mistakes Small Businesses Can Avoid

By |2011-8-7|Blog, Social Media|1 Comment

Social media sites allow us to connect quickly and stay connected to people and brands faster than ever before, which means we form closer relationships and have quick access to new people and opportunities. Most small businesses know it’s important to use social media, but they often make critical, costly mistakes when setting up their social media strategy. Here are the top 10 social media mistakes small business make and how to avoid them. Mistake No. 1: Not Having a [...]

16 07, 2011

The ROI of Social Media: 10 Case Studies

By |2011-7-16|Blog, Social Media|0 Comments

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct [...]

13 07, 2011

Athletes Using Social Media for Personal Branding

By |2011-7-13|Blog, Social Media|0 Comments

Personal branding is incredibly important for professional athletes. The value of one’s brand influences marketability, popularity, and sponsorship opportunities. Social media has changed the way athletes develop their personal brands. Athletes are now directly connected to fans. There is a transparency in the sports industry that creates unparalleled opportunity for personal brand development. Below are three examples of athletes who have effectively used social media to develop and leverage their personal brands. Nick Swisher The Wall Street Journal recently wrote [...]

21 06, 2011

Wang Gongquan, Billionaire Investor, Uses Social Media To Announce He’s Leaving Wife For Mistress

By |2011-6-21|Social Media|0 Comments

Billionaire investor Wang Gongquan recently announced to the world that he was leaving his wife to elope with his mistress -- and he did it on a Chinese microblogging site like Twitter, called Sina Weibo. "I am giving up everything and eloping with Wang Qin," he wrote, according to the Wall Street Journal. "I feel ashamed and so am leaving without saying goodbye. I kneel down and beg forgiveness!" WSJ added: Mr. Wang's May 16 confession went viral. The 49-year-old's [...]