11 07, 2017

7 of the Best Digital Marketing Strategies for Startups

By |2017-7-11|Content Marketing, Email Marketing, Influencer Marketing, SEO|1 Comment

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? In today’s [...]

12 11, 2015

7 Challenges Faced By Startup Businesses In SEO And How To Overcome Them

By |2015-11-12|SEO|4 Comments

Marketing startup businesses in SEO can be a challenge, even though they bring new, unexplored, and interesting ideas to the market. It's important for any startup to get the word out about the nature of their business while reaching an audience that matters. That's where having a good SEO strategy comes into play. Hiring an experienced webmaster is highly recommended. The expert will implement an array of techniques to get your website noticed by search engines. In turn, these search [...]

31 01, 2014

Tax-Saving Tips for Small Business Startups

By |2014-1-31|Blog|1 Comment

As the federal budget tightens, the government is looking for ways to collect more taxes, which has the Internal Revenue Service looking toward small business startups. Estimating that small businesses under-report $141 billion annually, the IRS has begun using credit card data to target entrepreneurs to receive notifications of possible under-reporting, the Wall Street Journal reported in August. This can spell trouble for small businesses avoiding tax obligations, but the silver lining is entrepreneurs are often entitled to startup deductions [...]

19 08, 2013

How to Pitch Your Idea to Investors

By |2013-8-19|Blog|0 Comments

In a previous post, I explored how to decode venture capital lingo. Now I'm going to take you through some basic steps to prepare to make a pitch to investors. These same tips can also be used to pitch ideas to clients, business partners and potential customers. 1. Deliver Something Tangible You have a great concept, but the investor can't understand what you are saying. Or maybe it's how you are saying it. A potential investor wants to be able [...]

12 11, 2012

Investor to Startup: 12 Responses That Equal Rejection

By |2012-11-12|Blog|2 Comments

Some time ago I was looking for an investor for one of my startup ventures.  After 8 months of preparing and giving pitches to what felts like 1,000 investors, I was able to secure private funding.  But in retrospect, I learned more valuable lessons from the funding journey than anything else.  Along the way, I connected with a number of other aspiring startup CEO’s and compared notes with them.  Here are 12 common rejection comments we received from investors. “We don’t [...]

4 11, 2012

Micro-PR Campaigns: A Smart Move for Startup Success

By |2012-11-4|Blog, Social Media|1 Comment

Startups have unique needs for marketing and advertising.  Entrepreneurs know that in the early stages of development, a startup needs to advertise to a select group of investors to pitch concepts.  After securing key investors and solidifying a business concept, a startup transitions into the implementation phase.  As the business grows, the startup may need to secure vendors, suppliers and distributors for specific goods and services.  Once products and services are ready for deployment, advertising dollars can be shifted to [...]

25 03, 2012

Sacramento Small Business: 4 Mistakes To Avoid

By |2012-3-25|Blog, Social Media|2 Comments

When you are first starting out with your very first Sacramento business, you are going to make mistakes. The most important part of making mistakes is learning from them. However, it is even better if you are able to learn your mistakes without actually making them. What I mean is... learn from the mistakes of others and try not to make the same mistakes. Here are some of the most common mistakes new business owners in Sacramento have made. I [...]

21 03, 2012

Shane Barker: Ranked #2 Social Media Consultant in the Nation by PROskore

By |2012-3-21|Blog, Social Media|7 Comments

Sacramento, CA - March 19, 2012 – Social media consultant, marketing strategist, and Webpreneur, Shane Barker, has been named as the number 2 social media consultant nationwide by PROskore Power Rankings. PROskore is the leader in measuring professional reputations and the prestigious designation marks Barker as a master marketer. “I’m happy to see that years of ignoring my family and working 15 hour days has paid off,” joked Barker. PROskore ranks individuals based on their professional background, social media influence [...]