If you thought Twitter marketing was just about setting up a profile or page and sending out random tweets, think again. The number of active monthly users on this platform as of the third quarter of 2017, is 330 million. The sheer magnanimity of this statistic is an indication of the vast opportunities this platform provides for marketers. That being said, it is not an easy task to continuously grow and engage your followers on Twitter. If your content is [...]
Influencers have been making waves in the marketing industry over the past couple of years. And Twitter has played a crucial role in many influencer marketing campaigns with top influencers. It’s likely that these Twitter influencer marketing campaigns yielded huge benefits as users have reported experiencing a 5.2 times increase in purchase intent after seeing tweets from both brands and influencers. Additionally, Twitter has more than 300 million active users on a monthly basis and sees about 500 million tweets [...]
Social media promotion is simple and inexpensive, making it among the most popular and effective ways to market your brand. Obviously the freebies are great, but the buzz created by people talking about, liking, retweeting or regramming your posts will pay for the free products you send contest winners many times over. Successful Twitter Giveaways Twitter is the way nearly 300 million people are choosing to communicate, which makes it the perfect place to engage with new people, bring in [...]
Let’s face it: Live-Tweeting is almost never cool. Think of anything you’ve ever done. Any time you’ve gone to a concert, seen a movie, gotten ready for the day, prepared a bowl of cereal, taken a multivitamin. Would you like to give all of your Twitter followers a play-by-play of these unadventures? If so, you’re in the same category as these guys: 5. Any Sporting Event “B.S. call!” “J-E-T-S! JETS! JETS! JETS!” “That pass did not deserve a fumble.” Are [...]
We all need tips on how to use social media to increase our blog traffic and before sites like Facebook and Twitter took off, blog services like Blogger and WordPress were the cream of the Internet crop. Blogging is still popular today, and it’s used by everyone from affiliate marketers to corporations looking to provide a personal look at their brand. However, blogs are a little more difficult to traffic, due to the fact that most social traffic is funneled to popular social sites.
If you’ve been an Adwords advertiser for any length of time, you know Google has had a long history of growth and change. What started as a small, underutilized and confusing advertising platform has earned the leader position in the online marketing industry. As mobile devices and social media takes over our online world, the Google Adwords program continues to evolve with new features. Let’s take a look at some of the key defining moments in Google Adwords history and [...]
Social media certainly is a powerful tool -- and one that you need to learn how to harness to get results in today's business world. Before you jump in and start a new social media campaign, what are some of the words of wisdom you should know? I'm going to review 5 of the pitfalls of social media campaigns and more importantly, how you can avoid them. Pitfall #1: Impatience Many entrepreneurs and business owners make the mistake of being [...]
How did I land the most unexpected job ever, without a resume or an interview? That's what a recent article in Scientific American Mind explored, to help uncover how technology like social media and psychological testing is redefining the traditional job search. The Social Media Connection I am a self-professed social media addict. That's what set me on a non-traditional path to apply for a social media manager position with the San Francisco 49ers. Oh wait, I never submitted a [...]