TikTok is quickly becoming the go-to platform for brands who want to target Gen Z and millennials who really enjoy engaging with short-form, creative video content.
Recently, the app announced hitting 1 billion monthly active users.
These users (especially those in the U.S. and the U.K.) spend around 24 hours watching TikTok videos each month. Considering these videos are <1 minute long, your brand has the potential to show up in front of users a lot.
But only if you use the right strategies to boost your content’s reach and engagement.
One effective way to do so is to use TikTok hashtags.
Just like with any other social media platform, using hashtags on TikTok can help you reach a wider audience and get more views, likes, and comments on your videos.
They allow you to connect with other users who are interested in the same topics as you, and they help your videos get found by new viewers.
In this guide, I'll discuss everything you need to know about using hashtags on TikTok. And, I'll also share a list of some of the top TikTok hashtags for various categories.
Let's get started!
What Are TikTok Hashtags?
TikTok hashtags are like keywords put together with the hashtag symbol that you can add to your videos to make them more discoverable.
When users search for a particular hashtag on TikTok, they'll see a feed of all the most recent videos that have been tagged with that hashtag.
There is no set limit on the number of hashtags you can add to each of your videos. And, you can use the same hashtag multiple times on different videos.
However, you can only write a caption of up to 100 characters, which limits the number of hashtags you’ll be able to add.
Hashtags on TikTok work the same way as they do on other social media platforms like Instagram and Twitter. They're a way to categorize your content and make it easier for users to find videos that are relevant to their interests.
You can use TikTok hashtags to target a specific audience, promote your brand, and even run TikTok marketing campaigns.
Now that you know what TikTok hashtags are and how they work, let's take a look at what makes TikTok hashtags so important.
You may also like to listen to my podcast episode with RiteKit’s founder, Saul Fleischman, on “Hashtags and Social Media Visibility.”
Why Should You Use TikTok Hashtags?
There are several reasons why you should use TikTok hashtags.
Get Found by New Viewers
First, as I mentioned before, they help your videos get found by new viewers. When you use TikTok hashtags, your videos have a better chance of appearing in the feeds of users who are searching for those hashtags.
This is especially true if you use popular TikTok hashtags such as “#fyp,” “#duet,” “#love,” “#funny,” and “#dance.”
Here are the top hashtags on TikTok worldwide, by post views (in billions), as of January 2022:
Is a hashtag trending in your niche? If so, you can jump in on the trend to get in front of a larger audience and start generating more views, likes, comments, and shares.
Attract Users with Similar Interests
Second, using content-related TikTok hashtags gives you the opportunity to connect with other users who are interested in the same topics as you.
For example, if you tag your video with “#eyemakeuptutorial,” users interested in learning how to do their eye makeup will be more likely to find and watch your video.
This is a great way to attract new viewers and followers who are interested in the same content as you and grow your following organically.
You can also engage with these users by commenting on their videos, liking their videos, and following them. And, you may even be able to collaborate with them on future videos.
Target Your Consumer Base
And third, tagging your TikTok videos with relevant hashtags helps you target a specific audience.
For example, if you have a fashion brand, you can use hashtags like “#ootd (outfit of the day)” or “#fashion” to reach users who are interested in fashion-related tips and content.
If you use the right TikTok hashtags, you can reach a wider audience, get more views, and even attract new customers.
Build a Community
Using hashtags is a great way to build a community on TikTok. When you use similar hashtags over and over, you create a group of like-minded users who are interested in the same thing (a certain topic).
As a brand, you can also create and promote your own branded hashtags to get more people interested in your content and build a stronger connection with your audience.
For example, the fashion brand, Forever21, created the hashtag, “#F21xME” to encourage their followers to share how they style Forever21 clothes.
Both “#f21xme” and “#forever21” are popular hashtags that have helped them build a community of fashion-savvy users who are interested in their brand.
If you're looking to build a community on TikTok, using hashtags is a great way to do it.
Now that you know the importance of TikTok hashtags, let's learn how to find the best ones for your content.
How to Find the Best Hashtags for Your TikTok Videos
There are a few different ways you can find the best TikTok hashtags for your content.
Search TikTok Hashtags
The first way is to simply search for TikTok hashtags on the app.
To do this, go to the “Explore” page and type a keyword into the search bar. Then, click on the “Hashtags” tab to see a list of relevant hashtags.
You can also use the “Trending” tab to see a list of the most popular TikTok hashtags.
However, remember to only use hashtags relevantly and responsibly. Otherwise, you can actually lose followers and likes by using the wrong or irrelevant hashtags.
Use a Hashtag Generator
Another way to find TikTok hashtags is to use hashtag research or hashtag generator tools.
Hashtag generators are online tools that help you find popular hashtags based on your keyword.
To use a hashtag generator, you should simply enter a word or phrase related to your content into the search bar and press enter. The generator will then provide you with a list of popular TikTok hashtags that you can use with that post.
For example, if you want to post a video featuring your new beauty product, you can search for relevant hashtags using a tool.
And, it will bring you a list of hashtags to go with your video.
You can then copy and paste these hashtags into the TikTok app when you upload a video to make it reach more people.
Hashtag generators can be extremely helpful, especially if you are new to TikTok or are struggling to come up with hashtags on your own.
There are a variety of hashtag generators available online, so be sure to do some research and find one that works best for you. Some popular ones include Hashtagify, TikTok hashtag generator, and HashTagsForLikes.
Here’s a quick tool comparison post I wrote for HashTagsForLikes vs Flick. Check it out to find out what each of these hashtag tools has to offer.
Monitor Your Competition
If you want to find TikTok hashtags that can help boost the reach and engagement of your videos, you should also consider monitoring your competition.
Keep an eye on the hashtags they are using as well as the ones that are being used in popular videos in your niche. This can give you some great ideas for hashtags to use in your own videos.
Take a look at the videos that are similar to yours and see which hashtags they're using. If you see that a particular hashtag is being used frequently in videos that are getting a lot of views and engagement, it's definitely worth considering using it in your own videos.
You can also use a tool like All Hashtag’s Hashtag Analytics to see how your hashtag compares to other popular hashtags.
Find Related Hashtags on TikTok
To find related hashtags on TikTok, start by opening the app and clicking on the magnifying glass icon. This will bring you to the search page.
Type in a broad keyword related to your video's content, such as “dance” or “comedy.”
A list of related hashtags will appear in the dropdown box below the search bar. You can scroll through this list to find popular hashtags that are relevant to your video.
How to Use TikTok Hashtags to Boost Your Content’s Reach
Now that you know how to find the best TikTok hashtags, let's take a look at how you can use them to boost your content's reach.
Add TikTok Hashtags to Your Video Description
The first way to use TikTok hashtags is to add them to your video description.
When you upload a video, you can add a description of up to 100 characters. In this description, you should include a few relevant hashtags.
Make sure to use hashtags that are relevant to your video content and that have a decent amount of traffic. However, don't stuff your description with too many hashtags, as this will make it look spammy.
See how Carolina, a fashion hacks content creator, wisely uses limited yet highly relevant hashtags to describe her videos:
Use TikTok Hashtags in Your Video Tags
Another way to use TikTok hashtags is to add them as tags to your videos.
When you upload a video, you'll be asked to add tags. These tags help TikTok algorithms determine what your video is about and who it's relevant to.
As with the description, make sure to use relevant hashtags that have a decent amount of traffic.
Use a Mix of Popular Broad and Niche Hashtags
As a general rule, you should use a mix of popular broad hashtags and niche hashtags to reach the widest possible audience.
Popular broad hashtags are those like “#tiktok,” “#foryou,” “#travel,” and “#fyp.” These hashtags have a lot of traffic, but they're also very competitive.
Niche hashtags, on the other hand, are much less competitive and can help you reach a more targeted audience.
For example, if you're a travel content creator, you could use niche hashtags like “#windmills,” “#roadtrip,” and “#californiadiaries” to attract a targeted user base.
Participate in Hashtag Challenges
If you're not participating in TikTok hashtag challenges like the “#icebucketchallenge” and the “#inmyfeelingschallenge,” you're missing out on a key opportunity to boost your TikTok reach and engagement.
These challenges go viral quickly, and if you can get in on the action early, you're more likely to get noticed. They can help you get involved with the TikTok community and increase your visibility.
For example, videos tagged with the “#inmyfeelingschallenge” received over 350 million views.
To find hashtag challenges, you can simply explore the app and look for popular videos that include a hashtag in the title or description. Once you find a challenge you want to participate in, film your video and include the hashtag in the title or description.
As you start to participate in more challenges, you'll notice that your videos will get more views and likes, and you'll start to gain a following on TikTok.
You can also create your own branded hashtag challenges and encourage your community to create content using them.
For example, denim and lifestyle brand, GUESS, partnered with TikTok to launch an interactive video campaign – the “#inmydenim” hashtag challenge.
The campaign resulted in over 5000 user-generated videos, an engagement rate of over 14%, and more than 12,000 new followers for GUESS' official TikTok account.
Test Your Hashtags
Last but not the least, test your TikTok hashtags to see what works best for you. Try different variations of your hashtags and analyze which ones get you the most views.
You should keep track of your hashtag usage and results to get a better idea of what works for you and your channel.
By following these tips, you can effectively use TikTok hashtags to reach a wider audience and get more views on your videos.
Check out: Other TikTok growth tips for 2022
Now, let’s take a look at the top trending hashtags for TikTok for different niches and types of content. Here you go:
Top TikTok Hashtags for 2022
With so many TikTok hashtags to choose from, it can be hard to know which ones will help you get the most views and likes.
That's why I've put together a list of the top TikTok hashtags for 2022 to help you draft your hashtag strategy for the year.
Here are the top TikTok hashtags for 2022:
General TikTok Hashtags
These hashtags can be used on any type of TikTok, whether you're doing a dance challenge, a singing cover, or just showing off your everyday life.
TikTok Hashtags for Craft-Related Content
If you're into DIY or crafting, these TikTok hashtags will help you get your content seen by others who are interested in those topics.
TikTok Hashtags for Dance-Related Content
Dance is one of the most popular genres on TikTok, so it's no surprise that there are a ton of great dance-related hashtags out there.
If you're looking to get more eyes on your dancing content, these TikTok hashtags will help you get your videos seen by others who love to dance, too!
TikTok Hashtags for Motivational Content
If you want to attract users who are looking for some inspiration to get their creative juices flowing, check out these top TikTok hashtags for motivational content.
TikTok Hashtags for Friendship-Related Content
When it comes to TikTok, friends are everything. The app is all about sharing funny moments, lipsyncing together, and just having a good time.
And what better way to show off your friendship than with some amazing hashtags?
Here are some of the best TikTok hashtags for friendship-related content:
TikTok Hashtags for Beauty-Related Content
If you're creating content related to beauty, there are a few specific hashtags you should definitely be using. Whether you are doing a makeup tutorial or unboxing a new beauty product, these hashtags will help you reach your target audience.
TikTok Hashtags for Funny Content
Funny content is always popular on social media. People love to laugh, and they will share your videos if they think they are funny. By using the right hashtags, you can make sure that your videos are seen by more people.
Here are some of them:
TikTok Hashtags for Educational Content
Do you want to educate others on TikTok? It could be anything from teaching a dance move to sharing information about a certain topic. Either way, you can use hashtags to make your content more discoverable.
Here are some top TikTok hashtags for educational content:
TikTok Hashtags for Food-Related Content
Another popular type of content on TikTok is food-related content. This can be anything from cooking videos to food challenges to funny food moments.
If you're looking to get your food-related content seen by more people on TikTok, consider using some of the following hashtags:
TikTok Hashtags for Health and Fitness-Related Content
Are you a fitness influencer or are you aspiring to help people improve their overall health and wellness? If so, then you'll want to tag your content with these to reach a larger audience of people who are interested in health and fitness.
In addition, using these popular hashtags can also help your content get featured on TikTok's “Discover” page, which can lead to even more views and engagement.
Here are some of the top TikTok hashtags for health and fitness-related content:
1. Do hashtags work on TikTok?
The answer is yes!
Hashtags are one of the best ways to get your content seen on TikTok. When you use hashtags, your content is more likely to show up in the app's “Discover” section. This is where users can find new and interesting content to watch.
To use hashtags on TikTok, simply add them to your caption when you upload a video. Make sure to use relevant, popular hashtags that describe your video.
2. Why are TikTok hashtags so important?
TikTok hashtags are important because they:
- Help categorize the content.
- Make it easier for users to find the videos they want to watch.
- Help businesses promote their content on TikTok.
If you're not using hashtags on TikTok, you're missing out on a major opportunity to reach new audiences and promote your content.
3. What is the best hashtag for TikTok?
There is no definitive answer to this question as it depends on what kind of content you are looking to produce. However, some popular TikTok hashtags include “#foryou,” “#tiktok,” “#funny,” “#love,” and #music.
You should experiment with different hashtags to see which ones help you get the most views and followers. Also, be sure to check out the trending hashtags to see which hashtags are popular on TikTok at the moment.
4. What hashtags get the most likes on TikTok?
When it comes to getting more likes on TikTok, there are a few hashtags that consistently perform well. These include:
Using these hashtags will help you get more likes on your videos, and potentially get your video featured on the “For You” page.
Of course, you should also use hashtags that are relevant to your video content. If your video is about food, for example, you should use hashtags like “#foodie” or “#cooking” instead of using the hashtag, “#travel.”
Be sure to do some research to find the best hashtags for your TikTok videos and start using them to get more likes and views.
5. How do I get my TikTok videos to go viral?
The best way to get your TikTok videos to go viral will vary depending on the content of your videos and who your target audience is.
However, there are some general tips you can follow to increase your chances of going viral on TikTok:
- Use a mix of popular and niche-specific hashtags. This will help your videos show up in the “For You” section of TikTok, as well as in search results for your specific niche.
- Post regularly and consistently. The more videos you have on TikTok, the more likely one of them is to take off and go viral. Posting at the best times of the day can also improve engagement.
- Interact with other users. Comment on other people's videos, follow other TikTok users, and share other people's videos to help build up a following for yourself.
By following these tips, you'll be on your way to creating viral TikTok videos in no time.
Ready to Up Your TikTok Hashtag Game?
When it comes to creating content for TikTok, there are endless possibilities – but one thing all successful videos have in common is the use of hashtags.
By using hashtags, you can make your content discoverable to a wider audience, participate in viral challenges and trends, and start building a following on TikTok.
So what are you waiting for? Get out there and start using TikTok hashtags today.
Do you have any tips for using TikTok hashtags? Share them in the comments below. And be sure to subscribe to my blog for more tips and tricks on how to grow your business with social media.
The Right Time to Post on Social Media: A Reliable Guide
7 Best B2C Marketing Channels for Social Media in 2023
How to Grow Social Media Organically: 19 Tools You Need To Use in 2023
31 Best Social Media Marketing Tools in 2023
7 Social Media Analytics Best Practices You Should Follow
19 Best Social Media Management Tools for Marketers in 2023