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Social media is a blessing for all businesses. If you get your social media marketing strategy right, you can boost your brand’s visibility and engagement.

There are 3.34 billion active social media users around the world. With so many people on social media, it provides an excellent platform for businesses to engage with their audiences.

But all social media users log in from different time zones at varying times. Social media is extremely dynamic. If you want to engage all of your audience, you need to make sure that your posts appear in their feeds at the right times.

So, what is the right time to post on social media?

This question is often asked by marketers around the world. However, there is little consensus among different studies conducted about the optimal time to post on social media.

Let’s take a look at what different studies have to say about the best time to post on social media.

Factors That Affect the Best Time to Post on Social Media

Each social media platform has a different appeal and targets different sets of people. For instance, Instagram is a highly visual platform and is used mainly by people under the age of 35.

On the other hand, 45% of article readers on LinkedIn are people in upper-level positions, including directors, VPs, and C-level executives.

From this, it’s clear that each social media platform has varied user personas. Because of this, the browsing habits of users on these platforms are different. You can’t use a one-size-fits-all approach to find the right time to post on social media.

**Time zones are an important factor when you consider when to post on social media. In this article, I’ve mentioned a study from CoSchedule, which has taken into consideration Eastern and Central Time Zones. Another study that I’ve quoted throughout the article is from Sprout Social, and it has taken into account only the Central Time Zone.

Let’s look at how the right times to post on social media vary across different platforms.

Facebook

Understanding Audience Demographics on Facebook

Being the largest social media network, Facebook boasts more than 2.32 billion monthly active users. People use Facebook on mobile phone devices as well as computer screens. They use it for work and leisure. In short, the usage is varied.

Before we delve into the right time to post on this social media platform, let’s take a look at the user demographics of Facebook. According to Statista, male users in the age group of 24-35 comprise the largest demographic group on Facebook as of April 2019.

Understanding Audience Demographics on Facebook time to post on social media

Image via Statista

When it comes to location, most Facebook users are from India, the United States, and Brazil. Another study by eMarketers showed that U.S. adults spend an average of 22 minutes on Facebook every day. The study also showed that people used Facebook mostly via mobile phones and tablets.


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Facebook: Here is the Best Time to Post on Social Media

CoSchedule combined results from different studies and came up with the right time to post on Facebook. They divided their results based on various industries. Across industries, the best time to post on this social media platform is 9 am.

social media platform time to post on social media

Image via CoSchedule

According to the report, Thursday to Sunday are the best days to post on Facebook. Sprout Social’s report on this is a bit more specific. According to it, the best time to post on Facebook is on Wednesday between 11 am to 1 pm.

Instagram

Understanding Audience Demographics on Instagram

Just like Facebook, Instagram’s user base is young. A majority of Instagram’s 1 billion users are under the age of 35. Around 60% of users say that they use Instagram daily.

Instagram: Here is the Best Time to Post on Social Media

According to the CoSchedule report, the best time to post on Instagram for most industries is between 1:00 pm to 5:00 pm. The best day to post on Instagram is Friday.

Instagram is Friday time to post on social media

Image via CoSchedule

The Sprout Social report also shows that engagement peaks mid-day on Instagram. However, even posts uploaded during evenings and mornings in the middle of the week also tend to do well.

According to Sprout Social, the best time to post on Instagram is Wednesday at 11 am. The time frame between 10-11 am on Fridays also works equally well. Instagram sees the least amount of engagement on posts on Sundays.

On other days, the time frame between 11 pm to 3 am is not very engaging.

Twitter

Understanding Audience Demographics on Twitter

Statista time to post on social media

Image via Statista

Twitter’s audience demographics are different from other social media networks. That’s because along with a young population, Twitter also appeals to older generations.

21% of Twitter users in the U.S. belong to the age group of 25-34 years. Furthermore, 55 to 64-year-olds also account for the same share of the Twitter population.

CoSchedule time to post on social media

Image via CoSchedule

Twitter: Here is the Best Time to Post on Social Media

Twitter tends to heat up early in the morning and then picks up again late in the evening. The CoSchedule report suggests that the best time to post on this social media platform is between 8-10 am or 6-9 pm.

However, the Sprout Social report asserts that Twitter is most active in the morning. The best time to post on Twitter is 9 am on Wednesday or Friday. If you want to avoid low engagement, you should skip the time frame between 10 pm to 4 am on all days. Mid-week is the best time to post, while Saturday sees the least engagement.

LinkedIn

Understanding Audience Demographics on LinkedIn

LinkedIn does not enjoy the same level of popularity as other social media platforms. According to a report by the Pew Research Center, only 26% of adults use LinkedIn. However, 46% of all LinkedIn users in the U.S. boast of an income of more than $75,000.

CoSchedule time to post on social media

Image via CoSchedule

LinkedIn: Here is the Best Time to Post on Social Media

CoSchedule’s report shows that the best time to post on LinkedIn for B2C businesses is 12 pm while for media companies, 8 am is the best time. For a majority of other industries, 10 am to 2 pm is an excellent time to post on this social media platform.

Since working professionals use LinkedIn, Sprout Social found that most activity on LinkedIn is concentrated on working days. The best time to post on this social media platform is 9-10 am or 12 pm on Wednesday.

Conclusion

The best time to post on social media varies across different industries and social media platforms. Facebook, Twitter, Instagram, and LinkedIn all cater to users from different age groups and with varied interests. Based on their browsing patterns, you can find the best time to post on each of these social media platforms.

Based on the usage data, social media platforms do show spikes in engagement and activity at specific periods. However, how much engagement your posts get depends on the quality of your content and your audience base.

What do you think is the best time to post on social media? Please share your views in the comments section.
Seo Marketing Consultant