If you thought Twitter marketing was just about setting up a profile or page and sending out random tweets, think again.

The number of active monthly users on this platform as of the third quarter of 2017, is 330 million. The sheer magnanimity of this statistic is an indication of the vast opportunities this platform provides for marketers.

That being said, it is not an easy task to continuously grow and engage your followers on Twitter. If your content is not relevant or interesting enough, it just takes them one tiny click to unfollow you. However, if you can do it right, it can be a game-changer for your business.

A study reveals that tweets from brands coupled with influencer tweets about the brand can increase purchase intent 5.2x. The same study also found that 40% of Twitter users have purchased products directly based on influencer tweets.

Here are 9 things you need to know that can make your Twitter marketing truly successful:

What’s Next?

What are some of the strategies that have been effective in your Twitter marketing? Let us know in the comments below.

Influencer Marketing Consultant