Whether you are an entrepreneur seeking to attract more business, a leader of an organization looking to draw in high-profile clients, or a speaker aiming for higher paying gigs, it is essential that you develop the ultimate level of credibility and establish your expertise to stand out in today’s competitive business world. As technological advances continue to digitalize the marketplace, publishing a business book is becoming the top marketing method for obtaining instant and ongoing credibility as an expert. After all, a recent study by RAIN Group discovered that 96% of published authors reported that writing a book significantly improved their business. Read on to learn some important tips for writing a business book to increase your credibility factor by up to 300% and provide you with a powerful edge over competition.
1. Select a Business Topic that Interests You
Since just about everyone dreams of finding their name on the front cover of a best-seller one day, it is likely that you have already brainstormed some topics for writing your book. You are going to spend a large about of time researching, writing, proofreading, and editing the book, so make sure you choose a business topic that is extremely fascinating to you. That being said, the topic should correlate with your business to help establish yourself as a professional expert in your chosen field. While there are certainly no foolproof formulas to writing a great business book, select a topic that will allow you to write what you would actually like to read.
2. Choose a Simpler Format for Success
While writing a book is the best way to achieve the ultimate level of credibility, you do not have to be a professional writer with a master’s degree in English to publish a title that will make a strong impression on your professional prospects. In fact, you do not even have to write a full-length book in order to enhance your business’ bottom line. Many professionals in the business world are taking advantage of the digital age to create short e-books that range from just 10 to 100 pages in length. For instance, Bryan Kramer published “There is No B2B or B2C: It’s Human to Human” in an e-book format of just 68 pages and watched his credibility soar with one of the most important business books in 2014. Since it is unlikely that anyone will want to pick up an 800-page business book unless it is tested on a final exam, remember that brevity is best.
3. Focus on Writing Chapter by Chapter
When writing your first business book, you may be daunted at the thought of cranking of 50,000 or more words that blend coherently into a best-seller at once. Therefore, it is much easier to focus on crafting your book chapter by chapter into more manageable chunks. Gradually, you will notice that the different chapters start to mold into one another to build a cohesive book on your selected topic. In addition to helping you avoid becoming overwhelmed and pulling all your hair out, writing chapter by chapter will enable you to publish certain parts on your blog or social media site to receive helpful feedback from your potential audience.
4. Think Outside of the Box for a New Angle
Readers do not want to pick up your book just to discover that they have already read another book with the same or similar ideas inside. One of the best ways to draw in readers and enhance your exposure in the business world is to come at your topic from a new unchartered angle that no one else has explored. For example, Rick Ramos’ title “Content Marketing: Insider’s Secret to Online Sales & Lead Generation” was named Amazon’s #1 best-seller in Marketing for 2013 after discovering a more effective content marketing program to reach more customers. In order to learn about how you can position your book to stand out from the crowd, take the time to read other books on your topic and choose a different approach when possible.
5. Find the Right Publisher
Although many authors have made the decision to self-publish, it is highly recommended that you search for a publisher that can help you with the marketing, promotion, and distribution of your business book upon completion. If you think writing a book is difficult, publishing it on your own is even more challenging and doing it wrong can place your credibility at risk. There are thousands of good options out there when it comes to comprehensive publishing platforms, but Motivational Press is heralded as one of the best in the blogosphere. As leaders in global publishing of non-fiction content, Motivational Press is a great option for getting your message out into the world and reaching your ultimate level of credibility.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.