Upfluence is an all-in-one influencer marketing platform that allows you to find, vet, and work with the top influencers in your niche. You can also launch and monitor your campaigns and generate more sales through authentic influencer partnerships.
|Pricing Plan||Cost (Per Month)|
|Growth||Custom quote on request|
|Scale||Custom quote on request|
|Enterprise||Custom quote on request|
If you’re interested in trying this influencer marketing tool, connect with their sales team, request a demo call, and ask for pricing details.Quick Review
Upfluence helps you find influential people who already love your brand. They can be your customers, followers, or visitors.
With Upfluence, you can:
- Turn your most influential customers into influencers and brand ambassadors.
- Find relevant influencers for your brand.
- See metrics like engagement rates, best posting times, suggested cost, etc.
- Create influencer lists and run outreach campaigns.
- Create, edit, and send campaign briefs.
- Review and approve post drafts created by the influencer.
- Manage and monitor your campaigns.
- Track the performance of each influencer.
- Calculate your campaign ROI.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Upfluence Review: Key Features
Upfluence Review: Who is It Designed For?
What Do I Like About Upfluence?
Did you know that people who already love your brand are 7x more likely to collaborate with you?
That's something you can capitalize on, by using Upfluence.
Dedicated to the growth of social commerce, their Live Capture feature allows you to identify influential people in your circle. This includes your customers, social media followers, and website or online store visitors.
Isn't that great?
As a marketer and entrepreneur myself, I believe that customers are your greatest brand advocates. And, if you can get them to vouch for your product or service, then the success is yours!
Upfluence makes this work easier, and that's what I love about them.
Upfluence software integrates natively with the most popular ecommerce CMS platforms so that brands can easily find the best ambassadors. In fact, you can connect your Shopify or WooCommerce store to your Upfluence account to find influencers in your existing customer base.
Once done, Upfluence will help you analyze the social data of everyone, from your visitors to customers. Get insights about their:
- Audience demographics
- Engagement rate
- Posts per day and best posting times
The platform also combines social data with purchase history to help you identify the most influential people in your contacts.
Are you ready to find and activate organic influencers for your brand who'll be able to promote your products and services more authentically?
Then, click on the button below to get started…
Detailed Review: How to Run Influencer Marketing Campaigns with Upfluence
Now that you're aware of one of the most important reasons why brands love using the Upfluence software, it's time to uncover its other features.
In this section of my review post, I'll guide you through the process of running a successful influencer campaign with Upfluence.
Let's get started.
Step #1: Integrate Your Favorite Tools
As I mentioned earlier, Upfluence allows you to uncover your community's influence with social data. However, for this, you should start from their Integrations dashboard.
Connect your CMS systems, mailing lists, affiliate platforms, Shopify or WooCommerce store, and more to Upfluence software.
[Also read my post on Shopify vs. WooCommerce to find out which is the better ecommerce platform.]
In this review post, I'll tell you exactly what their integrations with different third-party apps will help you with. Check out the table below.
|Upfluence Integrations||Use Cases|
|Shopify and WooCommerce||
|Gmail and Outlook||
Let Upfluence help you identify influential people from your ecosystem and mailing list, and build strong relationships with them.
Before moving on to the next step of launching an influencer campaign with Upfluence, let me show you something interesting.
Add their Chrome extension first. It's available for free.
Once added, visit any profile on Instagram – perhaps, the profile of one of your past Instagram influencers or an influencer you'd like to work with.
You'll see a small Upfluence icon.
When you click on it, you can get access to the content creator's data overview, including:
- Contact details
- Engagement rate
- Suggested price
- Posts per day
- Average engagements by post publishing time
- Presence and influence on other social networks
All of this information is available for free. For more details, you can subscribe to one of their paid plans.
If the content creator you look for is not on the Upfluence database, you'll get an option to add them via the “Add Influencer” button. The platform will then analyze their profile and provide you with useful metrics in seven days.
Want to learn more about the influencer searching functionality of the platform?
Step #2: Find Relevant Influencers with Powerful Search Filters
A database of high-quality influencers is the bread and butter of setting up a good campaign. This is another area where Upfluence doesn't disappoint.
The platform provides you with access to a remarkable community of social influencers and numerous content creators.
All you need to do is to pick keywords relevant to your brand and fill out your preferences about:
- Social media platforms – Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, TikTok
- Engagement rates
- Countries and precise geolocations
- Audience demographics
- Keyword placement – Instagram bio, URL, Twitch description, etc.
I can say from experience that your previous software solution might not allow you to perform an influencer search using so many criteria. But Upfluence is different.
Its strong search functions definitely make it stand out.
Step #3: Get Access to Useful Data About Multiple Influencers
When you perform an influencer search, you'll get the most relevant creator metrics about multiple influencers who might be a good fit for your campaign.
These metrics include:
- Social platforms they are active on
- Response rate
- Contact information
- Audience demographics
- Real audience ratio
- Engagement rate
- Suggested price per post for Instagram and YouTube
- Recent partnerships > brands > all sponsored posts and their individual engagement rates
- Consistency in engagement numbers
- Days and times of the day when they have greater engagement
- Other platforms they're big on right now (even if you searched for some other platform)
Want to find similar data about relevant influencers in your niche?
Step #4: Select Influencers You Like and Create Lists
Based on the information you see, tick the influencer profiles that seem to be a good fit for your campaign. Cross out the ones you don't want to work with.
You can see your ticked count on the top bar and create a list of selected influencers.
And the best part?
You can easily export all information as CSV files and share it with your clients. This feature is extremely useful if you're running an agency, just like I am. 😉
So, what are you waiting for?
Start creating lists for different purposes and campaigns (say a list of fashion influencers and another one of YouTubers, etc.) You'll be able to keep track of all your influencers in one place with Upfluence's influencer relationship management (IRM) dashboard.
The next step is to move influencers to a campaign. But before that, you need to:
Step #5: Set Up a New Campaign
Setting up a new campaign with Upfluence is easy. You need to add campaign details such as the campaign name, target audience, compensation model, etc.
- Start by adding information like:
- Campaign name
- Who is going to run the campaign? You may assign the responsibility to a particular team member.
- Influencer compensation
- Trackable affiliate links or discount codes that the influencer needs to use in their posts
- Compensation details and payment platforms (Wire transfer or PayPal)
- Product details (if you're sending a free product). Tell influencers the real cost of the product they are getting for free.
- Hashtags to include
Upfluence also allows you to create a campaign brief based on the information you add while setting up your campaign. You can edit the brief to make it more relevant.
Step #6: Reach Out to Your Selected Influencers & Negotiate with Them
Upfluence not only helps you find relevant influencers but also assists you with pitching them.
Start conversations with your selected influencers right away from the Upfluence dashboard.
Or, you can also schedule bulk emails and send them in one go using customizable influencer outreach templates by Upfluence.
Send them the campaign brief and negotiate with them about the compensation model, deliverables, and deadlines.
Step #7: Manage Campaigns End to End
Your campaign may involve numerous content creators. Upfluence enables you to manage all of your influencer collaborations in one place.
[Also read: Types of Influencer Collaborations (with Examples)]
- Send campaign briefs.
- Have influencers create content, upload it to the platform, and submit it to you for review.
- Get notified about the latest draft submissions.
- Review and approve them, giving the influencer a heads up for publishing. Or, suggest changes through comments.
Pro tip: You can also add guest users to specific campaigns and give them permission to see drafts and approve them. This is again a feature that agency owners will love.
I really recommend using Upfluence for its intuitive project management system.
Step #8: Track and Monitor Your Campaign Performance
Last but not least, Upfluence provides you with detailed metric reports about your campaign performance and ROI.
You'll also be able to track the performance of each of your influencers to identify your top performers. Get a clear overview of which influencer brought you:
- Most clicks on social media platforms
- Maximum referral traffic from their blog
- Maximum number of views
- Greater click-through rate (CTR)
- Higher engagement
Turn such influencers into your brand ambassadors for long-term benefits.
Want to start your journey to influencer marketing success?
What Are Others Saying About Upfluence?
“Upfluence helped Otherland to increase the number of influencers they engaged with on Instagram by 50%.”
Lauren Roth, Customer Experience & Marketing Manager, Otherland
“Their platform is just amazing. We were able to target our influencers accurately, simply, and efficiently. Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology.”
Audrey Collilieux, Founder, LOUTY
“My first tool requirement at Kinguin was Upfluence! If they wanted me to achieve their goals, I needed the right tools.”
Joshua Cabrera, Head of Strategic Partnerships, Kinguin
In this section of my review post, I'll try to answer some commonly-asked questions about the Upfluence software – its features, pricing, and use cases.
1. Is Upfluence legit?
Of course, yes! Upfluence is a 100% legit influencer marketing software. It is trusted by 1600+ brands including Amazon, ASUS, and Verizon.
2. Does Upfluence offer white labeling?
Yes, they offer white labeling with their Enterprise plan.
3. Does Upfluence offer a free trial?
No, Upfluence doesn't offer a free trial. This is one con listed in most of their reviews.
4. What kind of customer support options does Upfluence offer?
Upfluence offers customer support through live chat, contact form requests, emails, etc.
5. How much does Upfluence cost?
Upfluence offers both yearly and monthly pricing options. However, their pricing plans quote is available on request only.
Upfluence Review: The Final Verdict
To wind up my Upfluence review post, I would say that it is a scalable, transparent, objective, and data-driven influencer marketing platform.
It allows you to:
- Find quality influencers fast.
- Run your influencer campaigns more efficiently.
- Measure your campaign's success with advanced analytics.
It's a very useful tool and a complete value for the money. And, to top it all, their customer support is quite reliable too.
I'd definitely recommend that you book a demo call with their sales team to learn more about this influencer marketing software solution. I'm sure you'll be convinced to try it.
Do you have questions about my Upfluence review or influencer marketing in general? Ask them in the comments below and I'll get back to you at the earliest!