Upfluence Review: The Summary Box
Upfluence is an all-in-one influencer marketing platform that allows you to find, vet, and work with the top influencers in your niche. You can also launch and monitor your campaigns and generate more sales through authentic influencer partnerships.
|Plans||Cost Per Month|
|Growth||Custom quote on request|
|Scale||Custom quote on request|
|Enterprise||Custom quote on request|
If you’re interested in trying this influencer marketing tool, connect with their sales team, request a demo call, and ask for pricing details.
Upfluence helps you find influential people who already love your brand. They can be your customers, followers, or visitors.
With Upfluence, you can:
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Did you know that people who already love your brand are 7x more likely to collaborate with you?
That’s something you can capitalize on, by using Upfluence.
Dedicated to the growth of social commerce, their Live Capture feature allows you to identify influential people in your circle. This includes your customers, social media followers, and website or online store visitors.
Isn’t that great?
As a marketer and entrepreneur myself, I believe that customers are your greatest brand advocates. And, if you can get them to vouch for your product or service, then the success is yours!
Upfluence makes this work easier, and that’s what I love about them.
Upfluence software integrates natively with the most popular ecommerce CMS platforms so that brands can easily find the best ambassadors. In fact, you can connect your Shopify or WooCommerce store to your Upfluence account to find influencers in your existing customer base.
Once done, Upfluence will help you analyze the social data of everyone, from your visitors to customers. Get insights about their:
The platform also combines social data with purchase history to help you identify the most influential people in your contacts.
Are you ready to find and activate organic influencers for your brand who’ll be able to promote your products and services more authentically?
Then, click on the button below to get started…
Now that you’re aware of one of the most important reasons why brands love using the Upfluence software, it’s time to uncover its other features.
In this section of my review post, I’ll guide you through the process of running a successful influencer campaign with Upfluence.
Let’s get started.
As I mentioned earlier, Upfluence allows you to uncover your community’s influence with social data. However, for this, you should start from their Integrations dashboard.
Connect your CMS systems, mailing lists, affiliate platforms, Shopify or WooCommerce store, and more to Upfluence software.
[Also read my post on Shopify vs. WooCommerce to find out which is the better ecommerce platform.]
In this review post, I’ll tell you exactly what their integrations with different third-party apps will help you with. Check out the table below.
|Upfluence Integrations||Use Cases|
|Shopify and WooCommerce|| |
|Gmail and Outlook|| |
Let Upfluence help you identify influential people from your ecosystem and mailing list, and build strong relationships with them.
Before moving on to the next step of launching an influencer campaign with Upfluence, let me show you something interesting.
Add their Chrome extension first. It’s available for free.
Once added, visit any profile on Instagram – perhaps, the profile of one of your past Instagram influencers or an influencer you’d like to work with.
You’ll see a small Upfluence icon.
When you click on it, you can get access to the content creator’s data overview, including:
All of this information is available for free. For more details, you can subscribe to one of their paid plans.
If the content creator you look for is not on the Upfluence database, you’ll get an option to add them via the “Add Influencer” button. The platform will then analyze their profile and provide you with useful metrics in seven days.
Want to learn more about the influencer searching functionality of the platform?
A database of high-quality influencers is the bread and butter of setting up a good campaign. This is another area where Upfluence doesn’t disappoint.
The platform provides you with access to a remarkable community of social influencers and numerous content creators.
All you need to do is to pick keywords relevant to your brand and fill out your preferences about:
I can say from experience that your previous software solution might not allow you to perform an influencer search using so many criteria. But Upfluence is different.
Its strong search functions definitely make it stand out.
When you perform an influencer search, you’ll get the most relevant creator metrics about multiple influencers who might be a good fit for your campaign.
These metrics include:
Want to find similar data about relevant influencers in your niche?
Based on the information you see, tick the influencer profiles that seem to be a good fit for your campaign. Cross out the ones you don’t want to work with.
You can see your ticked count on the top bar and create a list of selected influencers.
And the best part?
You can easily export all information as CSV files and share it with your clients. This feature is extremely useful if you’re running an agency, just like I am. 😉
So, what are you waiting for?
Start creating lists for different purposes and campaigns (say a list of fashion influencers and another one of YouTubers, etc.) You’ll be able to keep track of all your influencers in one place with Upfluence’s influencer relationship management (IRM) dashboard.
The next step is to move influencers to a campaign. But before that, you need to:
Setting up a new campaign with Upfluence is easy. You need to add campaign details such as the campaign name, target audience, compensation model, etc.
Upfluence also allows you to create a campaign brief based on the information you add while setting up your campaign. You can edit the brief to make it more relevant.
Upfluence not only helps you find relevant influencers but also assists you with pitching them.
Start conversations with your selected influencers right away from the Upfluence dashboard.
Or, you can also schedule bulk emails and send them in one go using customizable influencer outreach templates by Upfluence.
Send them the campaign brief and negotiate with them about the compensation model, deliverables, and deadlines.
Your campaign may involve numerous content creators. Upfluence enables you to manage all of your influencer collaborations in one place.
[Also read: Types of Influencer Collaborations (with Examples)]
Pro tip: You can also add guest users to specific campaigns and give them permission to see drafts and approve them. This is again a feature that agency owners will love.
I really recommend using Upfluence for its intuitive project management system.
Last but not least, Upfluence provides you with detailed metric reports about your campaign performance and ROI.
You’ll also be able to track the performance of each of your influencers to identify your top performers. Get a clear overview of which influencer brought you:
Turn such influencers into your brand ambassadors for long-term benefits.
Want to start your journey to influencer marketing success?
“Upfluence helped Otherland to increase the number of influencers they engaged with on Instagram by 50%.”
“Their platform is just amazing. We were able to target our influencers accurately, simply, and efficiently. Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology.”
“My first tool requirement at Kinguin was Upfluence! If they wanted me to achieve their goals, I needed the right tools.”
In this section of my review post, I’ll try to answer some commonly-asked questions about the Upfluence software – its features, pricing, and use cases.
2. Does Upfluence offer white labeling?
Yes, they offer white labeling with their Enterprise plan.
To wind up my Upfluence review post, I would say that it is a scalable, transparent, objective, and data-driven influencer marketing platform.
It allows you to:
It’s a very useful tool and a complete value for the money. And, to top it all, their customer support is quite reliable too.
I’d definitely recommend that you book a demo call with their sales team to learn more about this influencer marketing software solution. I’m sure you’ll be convinced to try it.
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