Upfluence vs. GRIN: Which influencer marketing platform should you use?
Well, it’s a tough choice as each one of them comes with its own set of advantages, awesome features, and powerful integrations.
In this Upfluence vs. GRIN comparison post, I’ll help you compare the features, pros and cons, pricing details, and use cases of each of them.
This way, it will be easier for you to make a choice.
Are you ready?
Let’s get started.
You may also want to check out this go-to guide on Instagram influencer marketing.
Upfluence vs. GRIN: The Summary Box
|Value for Money|
Upfluence vs. GRIN: Who is This Influencer Marketing Software For?
Upfluence vs. GRIN: Features Comparison
|Social commerce|| || |
|Social media platforms covered|| || |
|Influencer search and filtering|| || |
|Social listening|| || |
|Influencer outreach and activation|| || |
|Influencer relationship management|| || |
|Content management|| || |
|Reporting and analytics|| || |
|Get Started with Upfluence||Get Started with GRIN|
Table of Contents
Now that we’ve reviewed a basic comparison between the key features of Upfluence and GRIN, let’s go through how each of these platforms functions, one by one.
First of all, I’ll show you how Upfluence can help you with:
And, most importantly, how it can help you turn customers into brand ambassadors.
Want to learn how?
Find the most influential people in your network and have them promote your brand authentically. You can identify these potential influencers using their Live Capture feature.
You can also track the sales and revenue these influential contacts generate for you via custom coupon codes.
Upfluence has a community of influencers across social platforms. You can find the right influencers for your brand using:
You can see the audience and engagement data of multiple influencers that fit your search criteria and select the ones you like to create influencer lists.
Or, you can also import existing influencer lists into Upfluence in a CSV file format.
Once you’ve created lists, you can reach out to multiple influencers in one go. Upfluence also offers customizable email templates to make influencer outreach easier.
You can track which influencers you invited, which ones responded to your collaboration proposal, and so on. Basically, their influencer management feature enables you to see the status of every influencer collaboration on your list.
Upfluence is one of the most advanced software solutions when it comes to influencer management and campaign management.
Along with calculating campaign ROI, you can also conduct individual sponsored post tracking.
Are you ready to power your influencer campaign management, content creation, and conversion tracking using one platform?
Then. get started with Upfluence today.
GRIN is also a reputable influencer marketing platform that can help you with:
And the best part?
It will integrate with your marketing stack pretty well, all thanks to its third-party integrations!
Let’s take a look at how you can run an influencer campaign using GRIN.
GRIN will help you discover influencers who see your brand as more than a paycheck. It will help you form authentic relationships with influencers who are likely to be the perfect ambassadors for your brand.
With GRIN, you can:
Build, manage, and nurture all of your influencer relationships in one place from reviewing applications to communicating with your influencers during every stage of the campaign.
With powerful integrations with Shopify, WooCommerce, Magento, and Salesforce, GRIN allows you to streamline influencer product gifting management.
What’s most important while running an influencer campaign is to drive results.
With its robust analytics tool, GRIN allows you to measure the success of your campaigns.
Get access to all of your influencer content and user-generated content (UGC) in one place. You can filter results by:
You can easily download and repurpose the content of your top-performing influencer posts for email campaigns, paid ads, on your social profiles, or anywhere in your marketing mix.
Want to learn more?
“Their platform is just amazing. We were able to target our influencers accurately, simply, and efficiently. The Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology.”
“My first tool requirement at Kinguin was Upfluence! If they wanted me to achieve their goals, I needed the right tools.”
“Upfluence helped Otherland to increase the number of influencers they engaged with on Instagram by 50%.”
“I am able to find new influencers, contact more people – I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.”
“I have gone from 1.5 employees managing our influencer program to 0.5 employees, all while tripling the number of partnerships.”
“We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.”
1. Upfluence vs. GRIN: Do these platforms offer a free trial?
No, neither of them (Upfluence and GRIN) offers a free trial.
2. Upfluence vs. GRIN: Do they offer any free tools?
Upfluence offers a free Chrome extension, which enables you to check the social data of any Instagram creator. You can get access to details like their:
On the other hand, GRIN offers a free influencer analysis tool to check out the engagement metrics of any Instagram profile and begin your influencer search.
3. What are some alternatives to Upfluence and GRIN?
Some alternatives of Upfluence and GRIN are:
Need more choices?
Check out 35+ influencer marketing tools here.
4. Upfluence vs. GRIN: Do these platforms offer multi-user capabilities?
Upfluence offers multi-user capabilities for team collaboration with their Scale and Enterprise plans. You can also assign campaign management responsibility to a specific team member.
To find the cost of these plans of Upfluence, you’ll need to contact their sales team.
GRIN also allows your team to work together with its multi-user functionality.
5. Which social networks do you have influencers on?
Upfluence has a database of influencers across all major social media platforms, such as Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, and TikTok.
Whereas, GRIN enables you to search for influencers on Instagram, YouTube, and TikTok.
6. Have other questions about Upfluence or GRIN?
Connect with their sales and support teams.
Upfluence and GRIN are both powerful influencer marketing platforms with tons of features. However, Uplfuence brings you more advanced influencer search capabilities both within and outside of your business network.
GRIN, on the other hand, has a great reputation in the industry for combining ecommerce and influencer marketing efficiently.
It’s a good idea to sign up for a demo of both software solutions before you pick one.
Do you have questions about running influencer campaigns using Upfluence vs. GRIN? Leave them in the comments below.
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