SEO or search engine optimization refers to the process of optimizing your web pages to rank higher on Google and other search engines for relevant and popular search queries. And, therefore, it helps you attract more clicks and website visits.
The more traffic you want to attract, the higher you should get your site ranked. Because the first five organic search results get 67.60% of all clicks.
How can you make sure that your site ranks in the top 5 results?
You’ll need to optimize your website for:
Optimizing your website for these parameters comes under the practice of search engine optimization. It can help improve the visibility of your web pages in the search results on all major search engines like Google, Bing, and Yahoo.
Are you ready to rank higher in search engine results to get more organic traffic, leads, and sales?
Then, keep reading this post. Be sure to implement the best SEO practices mentioned below for your own website.
Table of Contents
SEO is important because it helps you rank higher on search engine results pages (SERPs) and get more visibility.
When done right, search engine optimization (SEO) will help you:
In all, doing SEO right will directly benefit the overall growth of your business.
SEO has helped me make it easier for search engines to discover my content and get 155K+ monthly organic search traffic to my website.
When a user searches for any term, search engines like Google look for web pages that can provide the best answers to the user’s query.
Search engine algorithms crawl countless websites and list web pages considering their relevance and authority among other ranking factors.
When you search “grow vegetables at home,” Google shows you videos and articles related to gardening tips, types of vegetables you can grow at home, etc.
Whereas, if you search “best laptops 2021,” Google will show you laptop reviews, comparison posts, and shoppable links.
What does this suggest?
Google and major search engines try to understand user intent and deliver the most relevant results to satisfy their query.
If you want to learn how to do something, Google will show you educational videos, articles, and guides. However, if you want to buy a product, the search engine will show you product reviews and comparisons, and direct you to ecommerce sites.
All of this to make a searcher’s life easier!
What does this mean for business owners, professionals, and anyone who wants to rank in the SERPs?
You need to invest in search engine optimization to ensure that Google shows your web pages to their searchers.
When ranking web pages in search results, Google uses over 200 parameters to decide which websites offer the most relevant and satisfactory information.
SEO or search engine optimization helps you meet those parameters to tell search engines that your content is the best result for a particular topic.
Once search engines trust your website, they’ll show your web pages on their search results pages. After all, the end goal of every search algorithm is to deliver the best and most relevant results to their users.
My site is currently ranking for 3,699 keywords in the top 3 search results.
Wondering what these parameters are?
I’ll cover them in the coming sections of this SEO guide.
Search engine optimization (SEO) can be broadly divided into two categories: on-page SEO and off-page SEO.
Let’s take a look at the key differences between the two and the parameters that each of them covers.
On-page SEO refers to the process of optimizing elements that are available on your website, including your website content and technical aspects. The factors that affect on-page SEO include but are not limited to:
Off-page SEO refers to the process of optimizing elements outside of your own website to improve your search rankings. These include but are not limited to:
Let’s take a look at a few SEO strategies that can help you optimize your site for both on-page and off-page SEO parameters.
Some of the most popular and useful on-page SEO strategies include:
Every page on your site should have a title tag and meta description, which includes the main keyword.
Title tags are ideally 50-60 characters long while meta descriptions are 150-160 characters long (including spaces).
You can see these on search results pages.
Google and other search engines use internal links to crawl all of the pages of your site. So, if you want search engines to discover your content, be sure to link to relevant posts and pages on your website.
Page speed refers to how fast your site loads on desktop and mobile devices.
When searchers click on web pages that take too long to load, they are likely to get annoyed and bounce off. Google values user experience and satisfaction the most.
If you want search engines to keep ranking your web pages well, you should optimize your site for page speed.
Just use Google’s PageSpeed Insights tool to test your page speed.
It will list site issues that might cause your site to load slower and opportunities to improve the speed further.
Leverage those suggestions to fix your website issues. You’ll be able to improve your page speed and user experience.
Adding structured data to your web pages can help search engines understand what your content is all about more easily and quickly.
It can increase your chances of getting featured in rich snippets, which give more information to the user.
For example, if you search for “italian pasta recipe,” rich snippets offer details like cooking time, ingredients, and user ratings.
Getting featured in rich snippets can help you get more clicks and search traffic. All you need to do is add structured data to every page on your website.
Some of the most popular and useful off-page SEO strategies include:
Every business that wants to attract local prospects should claim their Google My Business (GMB) listing.
Here’s the information you’ll need to provide to create your business listings:
By claiming your business listing, you’ll be able to rank your business in local business snippets on Google.
In addition to claiming your GMB listing, you should also list your business on Yelp and other online business directories and citation sites.
This practice will help you get local search engine traffic and build more links.
Don’t forget to leverage other useful local SEO strategies that can help people in your region find your business.
You should write guest posts for relevant, high DA (domain authority) websites and ask them to link back to relevant posts and pages on your website.
This off-page SEO practice will help you:
I frequently guest post on top publications like Forbes, Inc.com, HubSpot, CMI, Mention.com, Social Media Today, Search Engine Journal, and more.
Regularly contributing to other websites as a guest blogger and participating in expert roundups has helped me build 284K backlinks from over 8,000 domains.
Check out my list of 2100+ guest posting sites to get started.
Promote your content and products/services on multiple social media sites such as Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
Social mentions and shares also contribute to link building and, thereby, help you improve your search rankings.
One of the easiest and fastest ways to earn backlinks is to create shareable infographics.
Most sites readily agree to syndicate infographics with a unique introduction of 250-400 words. In exchange, you can get a backlink to your website and also increase your readership and authority in the long run.
I usually create infographics on topics related to digital marketing, social media, SEO, content marketing, and influencer marketing. And, let other sites embed them on relevant posts on their sites.
White hat SEO refers to the practice of using the correct, ethical way to optimize your site. It refers to using SEO strategies that:
On the other hand, black hat SEO refers to using the easy but unethical way to improve your search rankings. It includes using strategies that:
Let me guide you through the process of optimizing your website for search engine algorithms.
First things first, it is important to understand the current positioning of your website on search engine results pages.
Semrush’s site audit feature makes it easier to identify and fix issues that can be preventing your site from ranking well in search results.
You just need to resolve the issues one by one to improve your search engine marketing results.
Performing keyword research will help you understand how your target audience looks for information and products/services. You can then create content targeting the most relevant and popular keywords for your business.
Semrush has a database of over 21 billion keywords to search from. You can get details related to any particular keyword, which include:
Follow my extensive guide on how to do keyword research to find the right keywords to target. You should also research competitive keywords to identify keywords that your competitors are targeting and ranking for.
Also, check out:
When creating content for SEO, you should:
You should use tools such as Surfer to analyze the key terms included in top-ranking posts on the topic and their frequency. This content optimization tool can also help you identify the right word count for your article.
The content you write should be:
Optimizing your content is not enough. You also need to ensure that your site’s technical aspects are up to the mark if you want to improve your search engine rankings.
Here are a few tips for doing technical SEO right:
Backlinks help Google understand the reliability, trustworthiness, and authoritativeness of your website in your niche. This will increase your chances of ranking well in search results.
For link building, you need to:
From time to time, you should also audit your link profile.
Here’s my backlink analysis report by Semrush:
Semrush’s link building tool also enables you to identify the best link building opportunities. You can get a list of domains that will most likely link back to your web pages.
1. What is SEO? And how it works.
SEO (search engine optimization) refers to the process of optimizing your web pages to rank higher on search engine results pages.
When a user searches for any keyword, Google and other search engines look for web pages that provide the most relevant information about the topic. And, it lists those pages on search results pages, ranking them based on their relevance and authority.
By using SEO tactics, you can help search engines trust your content for its reliability and, thereby, increase your chances of ranking well in search results.
That’s how SEO works.
2. How do you properly do SEO?
You can properly do SEO by:
3. How long does it take for SEO to work?
SEO is a long-term marketing tactic. So, you shouldn’t look for a quick win. It can take up to 6 months before you can start seeing the results of your SEO efforts.
However, you’ll get many long-term benefits in the form of increased authority, brand awareness, website traffic, and popularity.
4. How do I know if SEO is working for me?
You should use tools such as Google Analytics and Semrush to track metrics like:
5. Can I do SEO on my own?
Yes, you can do SEO on your own by following the practices and processes discussed above. However, it’s always better to have an expert do it for you.
Now that we’ve discussed what SEO is, why it is important, and how to do it, it’s time to take actions. So, start optimizing your website to help search engines discover your content.
Here’s what you should do next:
Do you have questions about search engine optimization? Or, do you want to hire experts to do SEO for you? Reach out to my team of SEO experts here to get started.
ZeBrand Review: The Summary Box ZeBrand is a brand-building platform that helps emerging businesses build…
The hard truth about customer acquisition strategy is that trust in businesses has been eroding…
The global mobile commerce market size was $628 billion in 2020 and is expected to…
Publishing high-quality content is often the sole focus for digital marketers and website owners across…
As we all know, Google is the most powerful and effective search engine worldwide. We…