Did you know WordPress powers 32% of the web? From personal blogs to ecommerce websites, you can build any kind of website you want. So, it’s important for business owners and bloggers alike to understand how to get WordPress conversions and leads. It’s necessary if you want to generate revenue from your site.
Factors like page loading speed, image size, and overall responsiveness can affect your site’s performance. Which, in turn, can affect user experience.
If you want to stay at the top of your game, you need to focus on optimizing your WordPress site for conversions.
Best Ways to Get WordPress Conversions
WordPress is simple to use. Even for a first time website designer, WordPress is not tough to navigate. However, if you want to boost your conversions, you need to expand your knowledge beyond the basics.
Here are a few tactics you can use to turn your WordPress into a conversion machine:
1. Pick a Fast WordPress Theme
When you’re picking out a WordPress theme for your site, look at its size. The bigger the size, the heavier it makes your web pages. This could lead to a slower page loading speed.
Avoid designs that use too many images. It’s an element that will add weight to your page. Look for WordPress themes that are responsive and are optimized for desktops as well as mobile devices, and tablets.
If you can find an adaptive design, that’s a big bonus. The biggest advantage of such a design is that it can reduce the page size by one megabyte automatically. Such optimization can ensure a smooth user experience which can translate into WordPress conversions.
Before you pick a theme, list the features that you absolutely need. Don’t pick a theme that comes with features that aren’t useful for you. It can negatively impact your website’s performance.
2. Embed Call-to-Actions and Banners
Call-to-actions are a great way to boost your WordPress conversions. You can use them to redirect site visitors from an article to a sales or subscription page. They are easy to create and can help you drive conversions.
When it comes to banners and call-to-action buttons, placement is key. Go to Google Analytics and check your top performing landing pages. To find it, you can go to “Site Content” under “Behavior” option.
Insert call-to-action buttons and banners on the pages that are most popular. Keep in mind that you’ll need to adapt your content according to the destination page. You can try writing different versions of the same content and A/B test it to see what works best for you.
Image via Marketing Insider
3. Use Live Chat
To convert website visitors into customers, you need to take them to the end of the sales funnel. To get there, you need to clear any queries they might have regarding your product or services.
Adding live chat to your website can help them in quick decision making. It can help retain visitors for a longer amount of time. So, using live chat can also boost your WordPress conversions.
Through live chat, you can engage your visitors and converse one-on-one with them. There are two ways you can use the live chat feature on your site. The first method is to use them to answer your visitors’ questions. Think of it as a space to do a live Q&A session.
Image via Wine.com
The second option is to proactively send all of your site visitors an automatic message. You can greet them and ask them if they would like some help.
While live chats are great for WordPress conversions, they add a lot of extra work too. Before you use live chat for your website, make sure you have enough staff. You’ll need them to handle all of the queries coming your way.
4. Pick Relevant Plug-ins
WordPress plug-ins can be a blessing to increase your efficiency and finish more tasks. However, don’t fall into the trap of installing every plug-in that you see. First ask yourself how useful it is for you.
If you install too many plug-ins, you could make your website slow. Certain plug-ins come with bad coding or require frequent updating of your database. Or they could make frequent calls to external servers. In all of these scenarios, you’ll end up with performance issues.
Check how much CPU your plug-ins use. Too many WordPress plug-ins can bottleneck your CPU. It could also cause your server to go down.
5. Use Heatmaps
It’s important to analyze how visitors interact with your website. Based on that, you can change your website design. For WordPress conversions, heatmaps can come in handy. They can help you identify the parts of your website that are most clickable.
To generate heatmaps easily, you can use WordPress plug-ins like SumoMe and Extra watch. Based on your reports, remove deadweight elements that aren’t helping to get your visitors’ attention.
Image via ExtraWatch
6. Work on Rich Snippets
Rich snippets give users a quick summary of the content listed in SERPs. It makes it easier for them to decide whether a website is worth visiting or not. If you’re looking to get conversions from your WordPress site, put in some work on rich snippets.
Usually, search engines share product prices, ratings, event timings, and other such details in SERPs. To improve your click-through rate, it is advisable to rely on a structured data testing tool. All In One Schema is a plug-in you can use to boost conversions on WordPress.
7. Use Referral Systems
Referral systems are often looked as a traditional method to acquire new customers. However, they can be equally effective in increasing WordPress conversions. You can add a plug-in like WooCommerce Refer a Friend or AF Tell a Friend to add a referral option in your website.
8. Showcase Testimonials and Product Reviews
To get more WordPress conversions, adding social proof to your site is important. It can show your website visitors that other users have liked your product.
If a celebrity or influencer has endorsed your products or services, don’t shy away from showcasing their testimonials. It gives your brand a seal of approval.
Their fans rely on their suggestions to buy new products. It’s a great way to get their attention and to get conversions.
You can use plug-ins like Viavi, WP Product Review, and Testimonial Widget to feature reviews and testimonials on your site. This tactic is easy, yet can be very effective in getting conversions on WordPress sites.
Image via WordPress
9. Invest In a 24/7 Support Partner
Time is an asset that nobody can get back. If you're investing a lot of your time into boosting website conversions, this means you have less time for mundane, technical website work.
If you're running a WordPress site, this means you have to frequently:
- Handle security optimization
- Minimize loading time
- Safely execute plugin, theme, and core file updates
- Make proactive edits to your website content
- Ensure your entire website is in-line with Google mobile-first indexing
- And so much more
Your best bet is to partner with a 24/7 WordPress technical support company like WP Buffs. They're the leaders when it comes to managing every aspect of your website all day, every day.
That means you can spend all of your time focusing on improving your conversion rate and driving more revenue.
Even if you're using well-managed WordPress hosting services, their support only helps when it comes to hosting issues.
You should supplement that support with a partner who will fully manage everything on your WordPress site. This can help you substantially accelerate the growth rate of your online business.
Building a website with WordPress is not hard. But if your goal is to design a WordPress website for conversions, you need to work on boosting your page loading speed.
In addition to this, focus on improving user experience and make sure you’re available to answer the questions of your site visitors. At the same time, you should analyze your website often to see how you can improve your design.
In which other ways can you boost conversions for your WordPress site? Please share your insights in the comments section.