There’s no denying how powerful visuals are. Not only does visual content connect with audiences better, but it also leaves a more lasting impression than text. And if it’s in the form of a video, the effects are even better.
Videos are capable of communicating emotions. No wonder why people find them more relatable. And for the exact same reason, marketers are more inclined to use YouTube marketing today. A well-made video can be incredibly valuable in promoting your brand and driving conversions.
Image via Salesforce
It’s evident that video marketing is here to stay. This, in turn, has put a spotlight on the online video-sharing platform, YouTube.
Currently, the platform has 2 billion active users. That makes it the most popular social media platform after Facebook. With such a huge audience, YouTube marketing has taken flight.
That being said, creating and promoting a video isn’t exactly child’s play. It’s definitely way more complex than creating textual content. But does that mean you should shy away from it? Definitely not.
13 of the Best YouTube Marketing Tools
That brings us to the next set of questions:
How can you market your videos on YouTube?
Is there a way to make the process smoother?
The right set of YouTube marketing tools can take the pain out of the process. Not only can these tools help you create videos easily, but also put them in front of your target audiences.
Let’s take a look at some of the best tools for YouTube marketing out there:
This YouTube-certified tool helps brands maximize their video marketing potential. Instead of the number of subscribers, this tool places a huge emphasis on metrics like tags, watch-time, and social media shares.
- Top-level view of analytics with YouTube Analytics
- Keyword research tool
- Competitor analysis
- Alerts for trending videos
- Compare stats for different videos
- Thumbnail generator
- Real-time overview of stats
- Basic Plan: $0/month
- Pro Plan: $7.50/month
- Boost Plan: $39/month
- Boost+ Plan: $415/month
- No MCN-in
- Firefox extension
- Great customer support
- Can be used only by one user in lower-tier plans
Beginner to Advanced-level users
Video marketing and YouTube marketing
Pro Tip: To get personalized tips and coaching, sign up for their Boost+ plan.
Image via Vidiq
This social media management tool has some great features to manage your YouTube channel. It enables users to monitor their accounts, spot nasty trolls, and engage with their fans in real-time.
- Separate inbox to organize YouTube comments
- Spot trolls and nasty comments easily
- Save common YouTube replies
- Check brand and product mentions
- Can manage accounts on multiple social media channels
- Medium Plan: $99/month
- Large Plan: $199/month
- X-Large Plan: $299/month
- Enterprise Plan: $499/month
- Comprehensive reports
- All-inclusive reporting tools
- Easy collaboration
- Can’t export all YouTube users through the platform
Beginner to Advanced-level users
Social media management and marketing for social media platforms including Facebook, Instagram, Twitter, YouTube, and LinkedIn
Pro Tip: Go to Agorapulse’s website to check out their free tools for Twitter marketing, Facebook marketing, and employee advocacy.
Canva is a tool that is also used in youtube marketing as it allows you to create beautiful professional-quality featured images for your content. Their interface is pretty simple and intuitive that allows you to create good-looking banners in various layouts and fonts.
The best part about Canva? You can pretty much use it for free although there’s a paid version available for more advanced features too. And a bigger library of illustrations and photos to choose from.
TubeBuddy is a tool for managing your YouTube channel with ease. You can directly integrate this free browser extension and mobile app into your YouTube channel.
- Advanced Keyword Research
- Templates and tools to save time
- A/B testing
- Comment filters
- Schedule posts
- Free Plan: $0/month
- Pro Plan: $9/month
- Star Plan: $19/month
- Legend Plan: $49/month
- Supports Chrome, Safari, Firefox, and Internet Explorer
- Good customer support
- Detailed reports
- Export comments to CSV file
- Can use it on only one channel for lower-tier plans
Beginner to Advanced-level Users
Video SEO, video analytics, and video marketing
Pro Tip: Use this tool to automate repetitive tasks that take up all your time while making videos.
A key challenge that most content creators are faced with is coming up with topics for their content. Something that’s relevant to your audiences. Essentially, something that’s trending. Otherwise, why would anyone be interested in it, right?
BuzzSumo is a solution that’s tailor-made to solve such issues. With their social search feature, you can identify the kind of content that’s currently trending on YouTube. With plans starting at $79/month, this is a great tool to find inspiration for your videos.
Vyond is a platform that allows you to create animated videos in a simple, easy, and hassle-free way. With plans starting at $39/month, you can create professional-quality videos with simple drag-and-drop actions.
Image via Vyond
You can add voice-overs, change backgrounds, characters, and props with just a click. Creating videos can’t get easier than that.
Want to get more views on your YouTube videos? You need to ace your SEO game. That’s what Tubics can help you with. Using this tool, you can get keyword suggestions, gain SEO insights, and get a real-time content analysis.
- Keyword research
- Keyword suggestions
- Competitor analysis
- A/B test YouTube thumbnails
- YouTube tag suggestions
- Intuitive dashboard
- Quick set up
- Great customer service
- Value for money
- The software can sometimes take too long to load or can crash
- Basic Plan: $190/month
- Business Plan: $390/month
- Enterprise Plan: Contact their sales team
- Creator Program: $7.90/month
- Free demo
- Free trial
Video SEO and YouTube marketing
Pro Tip: Check out the SEO checklist provided by Tubics for better optimization.
Image via Tubics
There are many youtube marketers who focus on the core content so much that they forget some of the basics. For instance, the headline of your video is just as important, if not more. After all, this is what will help your content get discovered in searches.
CoSchedule helps you create compelling headlines using the right combination of keywords to maximize traffic to your youtube content. So, make sure to use this free tool and come up with the perfect headline for your youtube videos.
This video making tool can take your YouTube content to the next level. Using this tool, you can create animations and professional-looking videos easily. From explainer videos to animated services videos, and onboarding videos, you can make it all with Biteable.
- Access to over 800,000 stock footage clips
- Templates for multiple types of videos
- Easy customization
- Text overlay options
- Social sharing options
- Easy to use
- Visually appealing templates
- 24/7 support
- Limited options for adding fonts
- Free Plan
- Starter Plan: $15/month
- Plus Plan: $29/month
- Unlimited Plan: $49/month
- No credit card required
Video Creation and YouTube marketing
Pro Tip: To get custom watermarks, opt for their Starter Plan or Plus Plan.
Image via Biteable
You now know how important it is for your YouTube video to show up in searches. That’s practically the only way in which your videos will get real visibility. And, wherever there are searches involved, there’s the need for the right keywords.
The keyword tool for YouTube is a free application that helps you find the right keywords for your videos. It helps you find exactly the ones that viewers on YouTube are searching for.
Hootsuite makes it really easy to manage your YouTube workflow. You can schedule videos and share them on all your social platforms using it.
Image via Hootsuite
It even helps you manage multiple YouTube accounts, moderate comments on videos thus saving your time. Their plans start from $19/month.
BRAND24 is a tool that helps you gather social insights about your brand. You can get access to your mentions in real-time and see what people are saying about you.
This is a great tool to help you understand the sentiments of your audiences about your videos. Whether they’re positive, negative, or just neutral. You can sign up for their free version or even make use of the paid one that starts at $49/month.
13. Social Blade
Social Blade can help you track statistics for your social media channels, including Twitter, YouTube, Instagram, and Twitch. Using this YouTube-certified tool, you can get free analytics for any brand or content creator.
- Check page views and subscriber count
- Check top social media channels from a country or niche
- YouTube consulting
- Find influencers
- Tips for new YouTubers
- Competitor analysis for free
- Access to real-time data
- Limited functionality
Competitor analysis and social media monitoring
Pro Tip: Generate a “Report Card” for your channel with this tool to compile your key metrics.
Image via Social Blade
Ready to Get Started with YouTube Marketing Tools?
As video marketing grows in popularity, YouTube has become an important platform for marketers. If you want to optimize your YouTube marketing strategy, you need to find the right tools for social monitoring and promotion.
From high-end analytics tools to free ones, the list mentioned above has all of the YouTube marketing tools that you need to know about. Take your pick!
Do you use any other effective YouTube marketing tools? Let me know in the comments below.