There’s no denying how powerful visuals are. Not only does visual content connect with audiences better, but it also leaves a more lasting impression than text. And if it’s in the form of video content, the effects are even better.
Videos are capable of communicating emotions. No wonder why people find them more relatable. And for the exact same reason, marketers are more inclined to use YouTube marketing today. A well-made video can be incredibly valuable in promoting your brand and driving conversions.
Image via Salesforce
It’s evident that video marketing is here to stay. This, in turn, has put a spotlight on the online video-sharing platform, YouTube.
Currently, the platform has 2 billion active users. That makes it the most popular social media platform after Facebook. With such a huge audience, YouTube marketing has taken flight.
That being said, creating and promoting a video isn’t exactly child’s play. It’s definitely way more complex than creating textual content. But does that mean you should shy away from it? Definitely not. There are many YouTube marketing tools that can help.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
That brings us to the next set of questions:
How can you market your videos on YouTube?
Is there a way to make the process smoother?
Sure.
The right set of YouTube marketing tools can take the pain out of the process of creating and marketing YouTube videos. Not only can these tools help you create videos easily, but also put them in front of your target audiences.
Let’s take a look at some of the best tools for YouTube marketing out there:
This YouTube-certified tool helps brands maximize their video marketing strategy's potential. Instead of the number of subscribers, this YouTube marketing tool places a huge emphasis on metrics like tags, watch-time, and social media shares.
Tool Level: Beginner to Advanced-level users
Usability: Video marketing and YouTube marketing
Pro Tip: To get personalized tips and coaching, sign up for their Boost+ plan.
Image via Vidiq
This social media management tool has some great features to manage your YouTube channel. This YouTube marketing tool enables users to monitor multiple YouTube channels, spot nasty trolls, and engage with their fans in real-time.
Tool Level: Beginner to Advanced-level users
Usability: Social media management and marketing for social media platforms including Facebook, Instagram, Twitter, YouTube, and LinkedIn
Pro Tip: Go to Agorapulse’s website to check out their free tools for Twitter marketing, Facebook marketing, and employee advocacy.
Canva is a tool that is also used in YouTube marketing as it allows you to create beautiful professional-quality featured images for your video content. Their interface is pretty simple and intuitive that allows you to create a good-looking YouTube banner and YouTube channel art in various layouts and fonts.
The best part about this YouTube marketing tool? You can pretty much use it for free although there’s a paid version available for more advanced features too. And a bigger library of illustrations and photos to choose from.
TubeBuddy is a tool for managing your YouTube channel with ease. You can directly integrate this free browser extension and mobile app into your YouTube channel.
Tool Level: Beginner to Advanced-level Users
Usability: Video SEO, video analytics, and video marketing
Pro Tip: Use this tool to automate repetitive tasks that take up all your time while making videos.
A key challenge that most YouTube content creators are faced with is coming up with topics for their video content. Something that’s relevant to your audiences. Essentially, something that’s trending. Otherwise, why would anyone be interested in it, right?
BuzzSumo is a YouTube marketing tool that’s tailor-made to solve such issues. With their social search feature, you can identify the kind of video content that’s currently trending on YouTube. With plans starting at $79/month, this is a great tool to find inspiration for your YouTube videos.
Vyond is a platform that allows you to create animated YouTube videos in a simple, easy, and hassle-free way. With plans starting at $39/month, you can create professional-quality videos with simple drag-and-drop actions.
Image via Vyond
With this YouTube marketing tool , you can add voice-overs, change backgrounds, characters, and props with just a click. Creating high quality videos can’t get easier than that.
Want to get more views on your YouTube videos? You need to ace your SEO game. That’s what Tubics can help you with. Using this YouTube marketing tool, you can get keyword suggestions, gain SEO insights, and get a real-time content analysis.
Usability: Video SEO and YouTube marketing
Pro Tip: Check out the SEO checklist provided by Tubics for better optimization.
Image via Tubics
There are many YouTube marketers who focus on the core video content so much that they forget some of the basics. For instance, the headline of your video is just as important, if not more. After all, this is what will help your video content get discovered in search results.
CoSchedule helps you create compelling headlines using the right combination of keywords to maximize traffic to your YouTube content and YouTube channel. So, make sure to use this free tool and come up with the perfect headline for your YouTube Videos.
This video making tool can take your YouTube content to the next level. Using this tool, you can create animations and professional-looking videos easily. From explainer videos to animated videos and onboarding videos, you can make it all with Biteable.
Usability: Video Creation and YouTube marketing
Pro Tip: To get custom watermarks, opt for their Starter Plan or Plus Plan.
Image via Biteable
You now know how important it is for your YouTube video to show up in search results. That’s practically the only way in which your YouTube content will get real visibility. And, wherever there are searches involved, there’s the need for the right keywords.
The keyword tool for YouTube is a free application that helps you find the right keywords for your videos. It helps you find exactly the ones that viewers on YouTube are searching for.
Hootsuite makes it really easy to manage your YouTube workflow. You can schedule videos and share them on all your social platforms using it.
Image via Hootsuite
It even helps you manage multiple YouTube accounts and moderate comments on videos thus saving your time. You can also manage your content for other social media platforms. Their plans start from $19/month.
BRAND24 is a tool that helps you gather social media insights about your brand. You can get access to your mentions in real-time and see what people are saying about you on social media.
This is a great tool to help you understand the sentiments of your audiences about your videos. Whether they’re positive, negative, or just neutral. You can sign up for their free version or even make use of the paid one that starts at $49/month.
Social Blade can help you track statistics for your social media channels, including Twitter, YouTube, Instagram, and Twitch. Using this YouTube-certified tool, you can get free social media analytics for any brand or content creator.
Cost: Free
Tool Level: Beginner level
Usability: Competitor analysis and social media monitoring
Pro Tip: Generate a “Report Card” for your YouTube channel with this tool to compile your key metrics.
Image via Social Blade
Branding a business requires so much time, effort, and money. But with BrandCrowd, setting up your brand has never been easier and cheaper. You can design your own logo using premade logo templates. You can even create your own marketing materials such as business cards, Instagram and Facebook posts and stories, flyers, newsletters, and more.
Key Features:
Pricing
Pros
Cons
Tool Level: Beginners and non-designers are free and welcome to use the platform easily. Its drag and drop tools can help them customize the templates making them less generic and uniquely suited for their branding needs.
Usability: With BrandCrowd, there’s no need to learn professional design tools to create professionally designed logos and other visual assets. Just head on to the website and in seconds, you’ll be making your first logo.
Pro Tip: Once you finalize your logo, ask for feedback. BrandCrowd lets you send and post the designs on social media and other platforms. This way you can ask friends and colleagues to give constructive and actionable feedback about your work.
Image via BrandCrowd
Q1. What are the best YouTube marketing tools to boost your videos?
A. Some of the best YouTube marketing tools you can use include:
Q2. How to use YouTube as a marketing tool?
A. The following are ways you can leverage YouTube as a marketing tool:
Q3. Why YouTube is a good marketing tool?
A. Some of the reasons to use YouTube as a marketing tool include:
Q4. What are the great tips for succeeding in YouTube marketing?
A. Use these tactics to succeed in YouTube marketing:
Q5. What are the best paid YouTube video marketing tools?
A. Some of the best paid YouTube video marketing tools include:
Q6. What are the free tools for YouTube marketing?
A. Some of the free tools you can use for YouTube marketing include:
As video marketing grows in popularity, YouTube has become an important platform for marketers. If you want to optimize your YouTube marketing strategy, you need to find the right tools for social monitoring and promotion.
From high-end analytics tools to free ones, the list mentioned above has all of the YouTube marketing tools that you need to know about. Take your pick!
Do you use any other effective YouTube marketing tools? Let me know in the comments below.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
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View Comments
Thanks for sharing such amazing list of tools related to youtube marketing.
These tolls will help in growing quicker than ever on Youtube. Thanks
Thanks for the amazing list of youtube marketing tools.
With the increasing popularity of video marketing. Your article about youtube marketing tools has proven to be very useful.
Thanks so much for creating this! It’s really comprehensive and valuable!
Thanks for sharing such an amazing list of YouTube marketing tools. Very useful information.
Great information you just gave out. Thanks so much.
The list of tools you've shared is really good. I'm going to use them for my Youtube marketing.
I'm glad you find my list of youtube marketing tools useful. Please try them out and let me know how it goes.
Your blog on 13 youtube marketing tools is really good. Thanks!
Hi Lora, thank you so much! I'm glad you enjoyed reading my blog about YouTube Marketing tools.