Are you using YouTube to promote your business, your website/blog, or simply to raise your personal profile? YouTube is a great promotional platform with a huge user base of over 1 billion subscribers. And they watch billions of YouTube videos every day about every possible subject you can think of.
Just take a look at these statistics:
As you can see from the statistics above, YouTube opens up a goldmine of opportunities for marketers and entrepreneurs looking to grow their businesses. Even YouTube Kids is showing signs of immense potential for that niche market.
However, building and growing a YouTube channel is a task that’s challenging and time-consuming. If your knowledge on tips and tricks for YouTube isn’t up-to-date, you can waste a lot of time and energy without achieving significant results.
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If you’re using YouTube to promote your business, or thinking of trying out the popular social media network, you’re in the right place. In this post, I’m going to share 5 top YouTube tips and tricks that will help you grow your YouTube channel.
At the end of the day, YouTube is a social media network. With a focus on the “social” that means in order to grow your YouTube channel, you need to engage your fans and subscribers. And respond to the comments you get in a timely manner.
This doesn’t exactly fall into the category of tips and tricks, but it is an important point to keep in mind nonetheless.
A lot of marketers invest all of their time and energy into just creating videos. But you need to understand that YouTube content creation is only half the job. If you want to grow your YouTube channel, you need to invest time into getting engagement.
You can use your YouTube videos and your video descriptions to ask your audience questions. And to give them reasons to want to engage with you.
Make your subscribers feel that their observations, comments, and suggestions are welcome. A common YouTube trick to get more engagement is to give your subscribers the kind of content they’d like to see on your YouTube channel.
And when they do respond, you can use a social media management tool like Agorapulse to help you manage all of your comments more easily and quickly.
Ideally, like with other social media networks, you should strive to respond to comments as soon as possible, as this is the best way to get a conversation going.
Plus, if you get any negative comments, you don’t want them left unanswered for too long, for others to see. Here is a YouTube tip to tackle this situation: apologize and ask them the reason for their negative comments. This way, you show that you care.
With Agorapulse, you can also pre-moderate your comments and see all of them in one place. So, if you find anything that promotes hate speech or is inappropriate, you can reject it right away.
You can also use it to respond to comments within the same dashboard. Plus, you also have the ability to collaborate with other users on your YouTube marketing and you can monitor your name across YouTube videos and comments.
Another YouTube tip to boost your engagement – which has a direct effect on your channels’ success – is to leverage the Community tab.
You can find it on your YouTube channel page:
Here, you can post content just like you would on Facebook or Twitter, for example, in order to engage your audience (both subscribers and non-subscribers).
Use the opportunity to post all kinds of engaging content. Like a behind-the-scenes image from your latest filming experience. Or maybe a GIF promoting your upcoming YouTube video.
Or, like Evan Carmichael does in the screenshot above, poll your audience to increase their involvement and engagement.
Make sure to also tell your audience about your Community tab. You can post a YouTube video about it where you talk about your new community tab and tell people to check it out.
Don’t forget to mention it in the YouTube video description, too. And you can also promote it on your other digital channels.
This YouTube tip can be extremely helpful for attracting new subscribers to your YouTube channel. That’s because the Community Tab can be seen by both your subscribers and viewers who have not subscribed.
For subscribers, the Community posts will appear in their subscription feeds or in the Home feed.
For those who haven’t subscribed, there is a “Subscribe Button” which enables users to subscribe to posts directly from the Community growth. In a nutshell, if you nail this YouTube tip, you’ll actually be able to drive subcribers growth.
Since, non-subscribers can also see the Community tab, it’s a good idea to introduce it with a short video or post. It’s a simple YouTube trick to let viewers know who you are and what you do.
Have you heard the saying, “the devil is in the details”? Well, that’s very relevant when it comes to our next YouTube tip.
Your video’s thumbnail is your chance to leave users with a solid first impression. Let’s face it: users judge your YouTube videos by the thumbnails you use.
Good video thumbnails can either leave them wanting to watch YouTube videos or your channel or cause them to scroll away. Obviously, you don’t want the latter to happen.
So, here is a tried-and-tested YouTube tip for you: create custom thumbnails for all of your videos.
Custom thumbnails take minutes (even seconds once you have a template set up!) to create. And they can make a world of difference to your success on YouTube.
That’s because the random thumbnail you get is boring, sometimes unflattering, and rarely eye-catching. But a colorful and well-designed thumbnail will attract people’s attention and will help your videos stand out in a list:
You’ll find a large selection of different templates and styles to help you get started. All you have to do is customize the thumbnail to your liking.
I have a bunch of YouTube tips to get you started with it. Make sure it’s in line with your branding in terms of the colors used and try to use eye-catching design elements and colors.
And, of course, don’t forget to include some text that tells the viewer what the video is about.
Simple YouTube Trick: How to Enable Custom Thumbnails
If you’re a new user struggling to figure out how to enable custom thumbnails in your YouTube account, don’t fret. Let me show you the ropes.
It’s very difficult to grow a YouTube channel if you’re not posting new content consistently – and frequently. So, one of the best tips and tricks for YouTube is to create and post content regularly.
Of course, that’s easier said than done. But I’ve got a YouTube tip for you that will help you stay disciplined in your approach: plan in advance.
Create a YouTube content schedule so that you can space out your uploads. While creating your content schedule, consider the time you will require to create and edit your content.
This YouTube tip will help you plan out your content calendar and keep track of what you’re uploading, and when. This way, you can space out your videos and maintain consistency.
Not only do you get to reach more people the more videos you have, but your subscribers will know exactly when to expect a new video from you.
Take the time to put together a schedule ahead of time:
It can be quite time-consuming to produce this much content on a constant basis. But you can use video marketing tools to help, instead of filming and editing everything yourself.
You can also add text and other design elements, add music and voiceover, and watermark your videos.
Or, if you want to diversify your video content with other formats, you can use tools like Vyond and Powtoon to create animated videos. And no, you don’t need to know anything about animating or video editing to create your own animation.
Of course, you can always try your hand at live streaming on YouTube as a special video post witha regular but more sparse schedule.
Google might be the king when it comes to search engines and things like Google Trends, but YouTube is up there with the best of them.
As mentioned earlier, it’s the second most popular website in the world, with hundreds of millions of people using it on a daily basis. And they are actively searching for videos so you need to make sure that they can find yours too.
To get more visibility on things like Google Trends, you optimize your blog posts and site for SEO. Similarly, you need to optimize your videos for YouTube analytics. If you want to grow your YouTube channel, this is one of the most important YouTube tips.
There are several important elements that factor into YouTube video optimization.
Some of the most important ones, though, are the keywords and tags you use. Just like you would with blog posts, use relevant keywords in your headlines and video descriptions and add relevant tags to every video you post.
To help, you can use a tool like TubeBuddy, which is a YouTube-certified browser extension with several useful features, including video SEO features. It can help you:
Before you begin working on your SEO, here is a YouTube tip for you: understand how the platform works and which metrics are crucial for you.
Elements that count towards your ranking and will help boost your SEO include engagement and subscriber numbers.
That’s why it’s doubly important to encourage your audience to engage with you and leave comments, as well as to hit the subscribe button on your YouTube channel.
In terms of subscriber numbers, YouTube doesn’t just care about how many subscribers you have. After all, that would mean you would only see results from the biggest channels.
YouTube also looks at how many subscribers you get after viewing one of your videos.
YouTube uses these stats – subscribers and engagement – to measure the quality of your YouTube videos and your YouTube channel. If your videos make people want to share them out, leave a comment, and/or subscribe to your YouTube channel, that means your videos are good enough to pop up higher up in people’s search results.
Q1. What is your best YouTube tip for 2021?
My best YouTube tip is to socialize and engage. Many people think that creating videos is enough but YouTube is ultimately a social media network. It’s important to engage your subscribers and to respond to their comments and questions as quickly as possible. Additionally, live streaming is another easy way to engage your audience.
You can also subscribe, like, and comment on other, similar YouTube channels and videos in your niche. Just be sure that your comments and questions are genuine and not generic like, “great video” or just a string of emojis. Generic comments can make your account look spammy and insincere.
Q2. What are the best YouTube hacks to actually increase views, subscribers, and engagement?
The best YouTube hacks to increase views, subscribers, and engagement are:
Q3. What are some tips and tricks for YouTube more users should know about?
Some of the best tips and tricks for YouTube include:
Q4. What are critical YouTube tips to grow a YouTube channel, get more views, etc. in 2021?
The most critical YouTube tips to grow a channel and get more views include:
Q5. What are the best YouTube tricks that not many people know?
The best YouTube tricks are that you need to:
YouTube can be a very powerful tool when it comes to growing your business, your website, or your personal profile as an influencer or thought leader in your niche.
All you need to do is create great video content consistently, engage your audience, and leverage different features and tools that you have at your disposal. I hope the tips and tricks that I’ve mentioned in this article help you grow your channel.
Have you used any of these tips and tricks for YouTube before? Which of them has worked? Please share your experiences and insights in the comments below.
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