Are you using YouTube to promote your business, your website/blog, or simply to raise your personal profile? YouTube is a great promotional platform with a huge user base of over 1 billion subscribers. And they watch billions of YouTube videos every day about every possible subject you can think of.

Just take a look at these statistics:

  • YouTube is the second most popular site in the world after Google.
  • Every single day, YouTubers spend over a billion hours watching video content on the social media platform.
  • More than 90% of people say they have discovered new brands and products either on the YouTube website or the YouTube App.
  • 80% of shoppers said they watched a YouTube video related to a planned purchase at the start of the shopping process.
  • YouTubers are 3x more likely to prefer watching a tutorial video on YouTube to reading a product’s instructions when it comes to understanding how new products work.

As you can see from the statistics above, YouTube opens up a goldmine of opportunities for marketers and entrepreneurs looking to grow their businesses. Even YouTube Kids is showing signs of immense potential for that niche market.

However, building and growing a YouTube channel is a task that’s challenging and time-consuming. If your knowledge on tips and tricks for YouTube  isn’t up-to-date, you can waste a lot of time and energy without achieving significant results.

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Disclosure: Please note that a few of the links in this article are actually affiliate links. This means that if you click on them, I will get a commission, without any extra cost to you. So, feel free to check these out as I only recommend products or services that I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.

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Best Tips and Tricks for YouTube You Can Use

If you’re using YouTube to promote your business, or thinking of trying out the popular social media network, you’re in the right place. In this post, I’m going to share 5 top YouTube tips and tricks that will help you grow your YouTube channel.

YouTube Tip #1: Socialize and Engage

At the end of the day, YouTube is a social media network. With a focus on the “social” that means in order to grow your YouTube channel, you need to engage your fans and subscribers. And respond to the comments you get in a timely manner.

This doesn’t exactly fall into the category of tips and tricks, but it is an important point to keep in mind nonetheless.

A lot of marketers invest all of their time and energy into just creating videos. But you need to understand that YouTube content creation is only half the job. If you want to grow your YouTube channel, you need to invest time into getting engagement.

You can use your YouTube videos and your video descriptions to ask your audience questions. And to give them reasons to want to engage with you.

Make your subscribers feel that their observations, comments, and suggestions are welcome. A common YouTube trick to get more engagement is to give your subscribers the kind of content they’d like to see on your YouTube channel.

And when they do respond, you can use a social media management tool like Agorapulse to help you manage all of your comments more easily and quickly.

Ideally, like with other social media networks, you should strive to respond to comments as soon as possible, as this is the best way to get a conversation going.

Plus, if you get any negative comments, you don’t want them left unanswered for too long, for others to see. Here is a YouTube tip to tackle this situation: apologize and ask them the reason for their negative comments. This way, you show that you care.

With Agorapulse, you can also pre-moderate your comments and see all of them in one place. So, if you find anything that promotes hate speech or is inappropriate, you can reject it right away.

You can also use it to respond to comments within the same dashboard. Plus, you also have the ability to collaborate with other users on your YouTube marketing and you can monitor your name across YouTube videos and comments.

YouTube Tip #2: Leverage your YouTube Channel Community Tab to Boost Engagement

Another YouTube tip to boost your engagement – which has a direct effect on your channels’ success – is to leverage the Community tab.

You can find it on your YouTube channel page:

Here, you can post content just like you would on Facebook or Twitter, for example, in order to engage your audience (both subscribers and non-subscribers).

Use the opportunity to post all kinds of engaging content. Like a behind-the-scenes image from your latest filming experience. Or maybe a GIF promoting your upcoming YouTube video.

Or, like Evan Carmichael does in the screenshot above, poll your audience to increase their involvement and engagement.

Make sure to also tell your audience about your Community tab. You can post a YouTube video about it where you talk about your new community tab and tell people to check it out.

Don’t forget to mention it in the YouTube video description, too. And you can also promote it on your other digital channels.

This YouTube tip can be extremely helpful for attracting new subscribers to your YouTube channel. That’s because the Community Tab can be seen by both your subscribers and viewers who have not subscribed.

For subscribers, the Community posts will appear in their subscription feeds or in the Home feed.

For those who haven’t subscribed, there is a “Subscribe Button” which enables users to subscribe to posts directly from the Community growth. In a nutshell, if you nail this YouTube tip, you’ll actually be able to drive subcribers growth.

Since, non-subscribers can also see the Community tab, it’s a good idea to introduce it with a short video or post. It’s a simple YouTube trick to let viewers know who you are and what you do.

YouTube Tip #3: Create Custom Thumbnails for All of Your Videos

Have you heard the saying, “the devil is in the details”? Well, that’s very relevant when it comes to our next YouTube tip.

Your video’s thumbnail is your chance to leave users with a solid first impression. Let’s face it: users judge your YouTube videos by the thumbnails you use.

Good video thumbnails can either leave them wanting to watch YouTube videos or your channel  or cause them to scroll away. Obviously, you don’t want the latter to happen.

So, here is a tried-and-tested YouTube tip for you: create custom thumbnails for all of your videos.

Custom thumbnails take minutes (even seconds once you have a template set up!) to create. And they can make a world of difference to your success on YouTube.

That’s because the random thumbnail you get is boring, sometimes unflattering, and rarely eye-catching. But a colorful and well-designed thumbnail will attract people’s attention and will help your videos stand out in a list:

Plus, as I mentioned before, they’re very easy to create. You just need a free tool like Canva or Crello; choose YouTube Thumbnails from the list of formats to get started:

You’ll find a large selection of different templates and styles to help you get started. All you have to do is customize the thumbnail to your liking.

I have a bunch of YouTube tips to get you started with it. Make sure it’s in line with your branding in terms of the colors used and try to use eye-catching design elements and colors.

And, of course, don’t forget to include some text that tells the viewer what the video is about.

Simple YouTube Trick: How to Enable Custom Thumbnails

If you’re a new user struggling to figure out how to enable custom thumbnails in your YouTube account, don’t fret. Let me show you the ropes.

  • Log into your YouTube account.
  • Click on your profile logo (See top right corner).
  • Go to “Settings.”
  • Click on “View additional features.” (You should see a “Not Enabled” in the options for “Custom Thumbnail.”)
  • Click on the blue Verify button at the top of the page.
  • Follow the steps for verification.
  • Once your account is verified, custom thumbnails will get enabled.

YouTube Tip #4: Create a Posting Schedule – And Stick to It!

It’s very difficult to grow a YouTube channel if you’re not posting new content consistently – and frequently. So, one of the best tips and tricks for YouTube is to create and post content regularly.

Of course, that’s easier said than done. But I’ve got a YouTube tip for you that will help you stay disciplined in your approach: plan in advance.

Create a YouTube content schedule so that you can space out your uploads. While creating your content schedule, consider the time you will require to create and edit your content.

This YouTube tip will help you plan out your content calendar and keep track of what you’re uploading, and when. This way, you can space out your videos and maintain consistency.

Not only do you get to reach more people the more videos you have, but your subscribers will know exactly when to expect a new video from you.

Take the time to put together a schedule ahead of time:

  • Set the days of the week (preferably, multiple days of the week) and the exact time to upload your videos on each day
  • Plan a diverse content strategy with multiple types of videos: how to videos, animated videos, listicle videos, and so on

It can be quite time-consuming to produce this much content on a constant basis. But you can use video marketing tools to help, instead of filming and editing everything yourself.

For example, tools like Slidely and Wave have huge libraries of millions of stock video clips. Which you can use to edit together compelling live-action videos.

You can also add text and other design elements, add music and voiceover, and watermark your videos.

Or, if you want to diversify your video content with other formats, you can use tools like Vyond and Powtoon to create animated videos. And no, you don’t need to know anything about animating or video editing to create your own animation.

Of course, you can always try your hand at live streaming on YouTube as a special video post witha regular but more sparse schedule.

YouTube Tip #5: Optimize Your Videos for the YouTube Search Engine

Google might be the king when it comes to search engines and things like Google Trends, but YouTube is up there with the best of them.

As mentioned earlier, it’s the second most popular website in the world, with hundreds of millions of people using it on a daily basis. And they are actively searching for videos so you need to make sure that they can find yours too.

To get more visibility on things like Google Trends, you optimize your blog posts and site for SEO. Similarly, you need to optimize your videos for YouTube analytics. If you want to grow your YouTube channel, this is one of the most important YouTube tips.

There are several important elements that factor into YouTube video optimization.

Some of the most important ones, though, are the keywords and tags you use. Just like you would with blog posts, use relevant keywords in your headlines and video descriptions and add relevant tags to every video you post.

To help, you can use a tool like TubeBuddy, which is a YouTube-certified browser extension with several useful features, including video SEO features. It can help you:

  • Find out what keywords and tags your competitors are using successfully in their videos (or any YouTube video).
  • Get tag suggestions as you type your video description and headline.
  • Track your videos’ rankings.
  • Find the most used tags for any topic/niche.

Before you begin working on your SEO, here is a YouTube tip for you: understand how the platform works and which metrics are crucial for you.

Elements that count towards your ranking and will help boost your SEO include engagement and subscriber numbers.

That’s why it’s doubly important to encourage your audience to engage with you and leave comments, as well as to hit the subscribe button on your YouTube channel.

In terms of subscriber numbers, YouTube doesn’t just care about how many subscribers you have. After all, that would mean you would only see results from the biggest channels.

YouTube also looks at how many subscribers you get after viewing one of your videos.

YouTube uses these stats – subscribers and engagement – to measure the quality of your YouTube videos and your YouTube channel. If your videos make people want to share them out, leave a comment, and/or subscribe to your YouTube channel, that means your videos are good enough to pop up higher up in people’s search results.

FAQs

Q1. What is your best YouTube tip for 2021?

My best YouTube tip is to socialize and engage. Many people think that creating videos is enough but YouTube is ultimately a social media network. It’s important to engage your subscribers and to respond to their comments and questions as quickly as possible. Additionally, live streaming is another easy way to engage your audience.

You can also subscribe, like, and comment on other, similar YouTube channels and videos in your niche. Just be sure that your comments and questions are genuine and not generic like, “great video” or just a string of emojis. Generic comments can make your account look spammy and insincere.

Q2. What are the best YouTube hacks to actually increase views, subscribers, and engagement?

The best YouTube hacks to increase views, subscribers, and engagement are:

  • Socialize and Engage
  • Leverage Your YouTube Channel Community Tab to Boost Engagement
  • Create Custom Thumbnails for All of Your Videos
  • Create a Posting Schedule – And Stick to It!
  • Optimize Your Videos for YouTube Search

Q3. What are some tips and tricks for YouTube more users should know about?

Some of the best tips and tricks for YouTube include:

  • Socialize and Engage
  • Leverage Your YouTube Channel Community Tab to Boost Engagement
  • Create Custom Thumbnails for All of Your Videos
  • Create a Posting Schedule – And Stick to It!
  • Optimize Your Videos for YouTube Search

Q4. What are critical YouTube tips to grow a YouTube channel, get more views, etc. in 2021?

The most critical YouTube tips to grow a channel and get more views include:

  • Socialize and Engage
  • Leverage Your YouTube Channel Community Tab to Boost Engagement
  • Create Custom Thumbnails for All of Your Videos
  • Create a Posting Schedule – And Stick to It!
  • Optimize Your Videos for the YouTube Search Engine

Q5. What are the best YouTube tricks that not many people know?

The best YouTube tricks are that you need to:

  • Socialize and Engage
  • Leverage Your YouTube Channel Community Tab to Boost Engagement
  • Create Custom Thumbnails for All of Your Videos
  • Create a Posting Schedule – And Stick to It!
  • Optimize Your Videos for the YouTube Search Engine

Ready to Grow Your YouTube Channel?

YouTube can be a very powerful tool when it comes to growing your business, your website, or your personal profile as an influencer or thought leader in your niche.

All you need to do is create great video content consistently, engage your audience, and leverage different features and tools that you have at your disposal. I hope the tips and tricks that I’ve mentioned in this article help you grow your channel.

Have you used any of these tips and tricks for YouTube before? Which of them has worked? Please share your experiences and insights in the comments below.

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Disclosure: Please note that a few of the links in this article are actually affiliate links. This means that if you click on them, I will get a commission, without any extra cost to you. So, feel free to check these out as I only recommend products or services that I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

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