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According to Alexa, YouTube is the second most visited site worldwide. This makes the most popular YouTube vloggers kind of a big deal.

For millennials, YouTube stars are more influential than traditional celebrities. 70% of millennials can relate to their favorite YouTubers and are influenced by them.

Top YouTube vloggers are trendsetters who can change and shape the buying culture. They foster strong ties with their followers and have highly engaged audiences.


It’s hard to comprehend the influence of the top daily vloggers on YouTube. Not only do audiences watch their content, but they heed their recommendations. Over 60% of consumers across all age groups are likely to buy from brands endorsed by popular YouTubers.

Let’s take a look at ten of the most popular YouTube vloggers who successfully engage their audiences, and identify how they do so.

YouTube Vlogger #1. Lele Pons

This YouTube star was the first Viner to gather one billion loops. Lele Pons is a popular YouTube vlogger with over 12 million subscribers on her channel. She also made it onto Time magazine’s list of the 30 Most Influential People on the Internet in 2016.

She creates entertaining videos on popular situations such as campfire stories, girls vs boys stuff, perfect proposals, spying on your boyfriend, and more. You can often find her creating fun videos with her influencer friends like Hannah Stocking, Rudy Mancuso, and Anwar Jibawi.

Lele leverages her popularity across multiple platforms to promote big brands like HP, Budweiser, Coca-Cola, and Starbucks.

Lele Pons YouTube vloggers

Image via YouTube

YouTube Vlogger #2. Rudy Mancuso

Actor and musician, Rudy Mancuso is most popularly known for his musical comedic videos on YouTube, and previously on Vine. He mocks stereotypes using his Brazilian and Italian background and is one of the most popular YouTube vloggers today.

He often collaborates with other influencers such as Lilly Singh, King Bach, Lele Pons, and Mike Tyson. On his channel, you will find a lot of parodies, music videos, and a range of sketches in a musical style.

Rudy Mancuso partnered with the NBA’s fourth-ranked player, Steph Curry, to promote Brita, a water filter brand. He has also worked for brands like Budweiser and Axe.

Rudy Mancuso YouTube vloggers

Video via YouTube

YouTube Vlogger #3. Colleen Ballinger

Colleen Ballinger created the character, Miranda Sings, as a joke on YouTube. But it got so popular that Ballinger signed a deal with Netflix to produce the “Haters Back Off” series. She has also written a New York Times’ bestselling book.

Colleen is one of the most popular YouTube vloggers today with over 7 million subscribers on her channel. She often documents her personal life stories and other relatable situations to engage her audience.

Presently, her YouTube channel features a lot of content about pregnancy, safety tips, food cravings, and more. You can see her creatively promoting many pregnancy and baby care products from JoJo Siwa, Post Foods, and Amazon.

Colleen Ballinger YouTube vloggers

Video via YouTube

YouTube Vlogger #4. Lilly Singh

Lilly Singh is a 28-year-old Indo-Canadian vlogger, comedian, and YouTube star. She has grown the audience of her YouTube channel “Superwoman” to 14 million subscribers.

Lilly uses her interests to create engaging comic skits and cultural comedy. She picks up the simplest real-life situations and produces a funny skit around them. These include videos on:

Her videos are extremely relatable to millennials and Gen-Z-ers, and they usually generate more than a million views. She is one of the most entertaining YouTube vloggers and was also named on Forbes’ list of the Top Entertainment Influencers in 2017.

Lily partners with a number of women-centric brands like Olay and was recently featured on a billboard in Times Square.

Lilly Singh YouTube vloggers

Image via YouTube
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YouTube Vlogger #5. Rachel Claire Levin (Rclbeauty101)

Rachel Claire Levin is known for her YouTube channel, Rclbeauty101, with over 13 million subscribers. As a daily vlogger on YouTube, she posts a variety of entertaining videos, ranging from beauty tutorials to comedy skits, DIYs, and life hacks.

Rachel has worked with reputable beauty brands such as Olay, Batiste, and Tarte Cosmetics.

Rachel Claire Levin YouTube vloggers

Image via YouTube

YouTube Vlogger #6. Tyler Oakley

Tyler Oakley is one of the top YouTube vloggers who advocates for the LGBT community. He actively talks about social issues such as healthcare, education, and suicide prevention among LGBT youth.

Oakley’s YouTube channel is a mix of personal storytelling and videos raising concerns related to the LGBT community.

Tyler Oakley YouTube vloggers

Video via YouTube

Tyler Oakley adds a personal touch to every post using a real-life situation or story. He has worked with fitness brand – Equinox, dating app – Bumble, and music streaming brand – Pandora.

YouTube Vlogger #7. Cameron Dallas

Cameron Dallas is another name among the popular YouTube vloggers who got their start on Vine. From there, Dallas gained a huge following across various social media networks.

He has over 5 million subscribers on his YouTube channel, where Cameron films himself doing pranks on family and friends, eating bugs, touching a dead octopus, and other things. He also worked on a series of 20 YouTube videos under the hashtag “#20DaysOfDallas” in 2015 for his fans.

Cameron Dallas YouTube vloggers

Image via YouTube

Along with creating entertaining daily vlogs on YouTube, Cameron also did a Netflix series titled, “Chasing Cameron.”

He leverages his popularity and good looks to participate in many fashion shows, magazine photoshoots, and promote brands such as the luxury fashion house, Dolce & Gabbana.

YouTube Vlogger #8. Felix Kjellberg (PewDiePie)

With 74+ million subscribers, PewDiePie is one of the most popular YouTube vloggers who creates versatile content. Felix Kjellberg, aka PewDiePie, lives in the UK but is originally from Sweden.

He started out as a video game player and reviewer on YouTube, but he now creates all kinds of videos. You may find him sharing recipes from his kitchen, sharing his hilarious reactions to other funny videos, and vlogging about his environment.

As a superstar gamer, PewDiePie collaborated with the video game peripheral company, Razer, to release a customized headset. He also promoted a discount code for 10% off on a Loot Crate subscription and has worked with LG Electronics too.

Felix Kjellberg YouTube vloggers

Image via YouTube

YouTube Vlogger #9. Dude Perfect

With 36+ million subscribers, Dude Perfect is a YouTube channel that features five best friends and a panda. This group of YouTube vloggers has now surpassed the subscriber count on Ed Sheeran’s YouTube channel that attests to their growing popularity.

These five friends are sportsmen and comedians who entertain fans with humorous, action-packed content. Some of their most popular vlogs on YouTube show ping pong, crossbow, and boomerang trick shots that are really fun to watch.

They also have funny and entertaining videos about certain stereotypes, gym or fishing enthusiasts, and a very interesting slow-motion series.

As brand ambassadors for Nerf, the Dude Perfect YouTube vloggers’ crew promotes their latest blasters and sports products through online videos. They also partnered with Traxxas and Fiat to promote their cars.

Dude Perfect YouTube vloggers

Image via YouTube

YouTube Vlogger #10. Smosh

Two comedians, Ian Hecox and Anthony Padilla, created the YouTube channel titled “Smosh.” These YouTube vloggers have over 23 million subscribers on their channel.

The duo behind Smosh creates videos on various topics like weddings, Facebook, YouTube, Pokemon, and camping. One of their most popular series is the “Every [Blank] Ever” where the blank is replaced with subjects like Urban Outfitters, BuzzFeed, or summer jobs.

Other segments include sketch comedies, a game show called “You Posted That?” Smosh Live, and Smosh Approved.

Smosh partnered with Elks DAP and DEA to promote their first of its kind digital awareness campaign. The duo also signed a deal with Dynamite Entertainment to create their own comic book line.

Anthony Padilla left Smosh in June 2017 and has started his own YouTube channel.

Smosh YouTube vloggers

Image via YouTube

Who’s Your Favorite?

As you may have noticed, authentic and engaging content plays a major role in helping the top YouTube vloggers gain more subscribers. Many of them feature entertaining content on certain stereotypes, comedic videos, and other day-to-day stories that their followers find relatable.

These YouTube stars also make a lot of money from sponsorships and ads and can help you promote your brand to their highly engaged audiences.

Do you follow any other vloggers on YouTube who have millions of subscribers? What do you like the most about them? Please share with us in the comments below.
Influencer Marketing Consultant