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LEARNContent Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
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LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
A smiling man with a reddish beard and short hair, wearing a blue suit jacket and white shirt, poses against a plain gray background.
Shane Barker
Digital Marketing Expert

Cited Work HTML Sitemap

TitlePublisherAuthorsTypeYearLink
2025
“Sticky Baby Dust” and Emoji: Social Support on Instagram during In Vitro FertilizationUniversity of North Carolina-CharlotteJohnson, Bethany Lynn; Quinlan, Margaret M.; Pope, NathanJournal Article2025View source
[NEOBHÁJENO] Marketingová komunikace značky SneakerheavenUniverzita Tomáše Bati ve ZlíněVybíralová, TerezaJournal Article2025View source
#Chinfiesquad: A Critical Discourse Analysis of the Commodification of Non-Confirming Self-Representation on InstagramUtrecht UniversityPham, L. T. N.Thesis / Dissertation2025View source
A Decentralized Approach to a Social Media Marketing Campaign: Proof of ConceptUniversity of PortoRibeiro, Tomás PiresThesis / Dissertation2025View source
A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality TraitsTaylor & FrancisDodoo, Naa Amponsah; Wen, Jing (Taylor)Journal Article2025View source
A picture says a thousand words… or does it? An investigation of body capital and embodied understandings of health and fitness on InstagramUniversity of British ColumbiaToll, MeaghanThesis / Dissertation2025View source
A Review Paper On The Application Of Knowledge Graph On Various Service Providing PlatformsIEEENigam, Vanshika Vikas; Paul, Shreya; Agrawal, Arun Prakash; Bansal, RishabhConference Paper2025View source
A utilização das redes sociais digitais enquanto forma de influência. Líderes de opinião digital–o caso de Mafalda SampaioInstituto Politécnico de CoimbraTorres, Ana Teresa Marques RodriguesThesis / Dissertation2025View source
Addiction to a NetworkSSRNGilo, David; Porat, Ariel; Tsodikovich, YevgenyJournal Article2025View source
Áhrif og árangur af notkun áhrifavalda við markaðssetningu á samfélagsmiðlumUniversity of Icel&Halldórsdóttir, Helena; Leópoldsdóttir, Ingibjörg ThelmaThesis / Dissertation2025View source
An Investigation into the Effects that the Social Media Platforms Facebook and Pinterest have on the Planning Stage of weddingsCardiff Metropolitan UniversityCradduck, PaigeThesis / Dissertation2025View source
ANALIZA UČINKOV VPLIVNOSTNEGA TRŢENJA NA PRIMERUUniversity of LjubljanaMirt, BarbaraJournal Article2025View source
Analysis and prediction of Instagram users popularity using regression techniques based on metadata, media and hashtags analysisEngineering LettersPurba, Kristo Radion; Asirvatham, David; Murugesan, Raja KumarJournal Article2025View source
Analýza postojů uživatelů vybrané sociální sítěTechnical University of OstravaNiemczyková, TerezaThesis / Dissertation2025View source
Analyzing the Impact of Fashion Influencer on Online Impulsive Buying BehaviorKnE PublishingPrihana Gunawan, Najla; Permadi Iskandar, Ir. BudiJournal Article2025View source
Antecedents of smartphone purchasing behaviour amongst South African Generation Y studentsNorth-West UniversityThebyane, L. O.Thesis / Dissertation2025View source
Assessing Consumer Consumption Behaviour Through Social Media Marketing: A Survey among Youths in MalaysiaUCSI UniversityMohd Johan, Mohd Remie; Mohd Zain, Elisya Maliha Yuan Li; Miura, Tomoki; Mcxin, Tee; Annuar, NursyamilahJournal Article2025View source
Att förstärka sitt varumärke via influencer marketing: En studie om hur och varför företag använder sig av influencer marketing för att förstärka sitt varumärkeDiva PortalGravert, Sofia; Cutic, StefanijaThesis / Dissertation2025View source
Beauty Influencers and Instagram UsageJournal of Applied Business & EconomicsLopez, Jace; Islam, SayeedulJournal Article2025View source
Beauty Vloggers’ Influence and the Hype in Purchasing Aztec Indian Healing ClayPolytechnic University of the PhilippinesDy, LadyThesis / Dissertation2025View source
Billie Eilish e l’evoluzione dei testimonial della modaUniversity of PadovaTortelli, AnnaJournal Article2025View source
Brand Fit-wie findet ein Unternehmen den passenden Influencer?: eine Untersuchung zur Entwicklung einer Strategie für die Eingehung einer Kooperation mit Influencern in der ReisebrancheZurich UniversityHauri, DominiqueThesis / Dissertation2025View source
Bütünleşik pazarlama iletişimi faaliyetlerinde geleneksel ünlü ve sosyal medya fenomeni kullanımının tüketici davranışına etkisiManisa Celal Bayar UniversityGöral, SelinThesis / Dissertation2025View source
Celebrity and influencer in a fan economy: Unfolding the fans’ roles in enhancing endorsement effectsIGI GlobalHung, KinetaBook Chapter2025View source
Competencias necesarias para los IT project managers: propuesta integralUniversity of Costa RicaMora, Esteban SanabriaJournal Article2025View source
Consumers’ perceptions and responses to advertising with product endorsements by traditional celebrities and online influencers: a relational approachHong Kong Baptist UniversityFan, FeiThesis / Dissertation2025View source
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument qualityEmerald Publishing LimitedPozharliev, Rumen; Rossi, Dario; De Angelis, MatteoJournal Article2025View source
Continuance Intention of Food Blog Users in PakistanReviews of Management SciencesZehra, Yeriha; Tahir, MuhammadJournal Article2025View source
Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencersBangkok UniversityThammchart, JerawanJournal Article2025View source
Customer-brand engagement gerado por diferentes tipos de influenciadores digitais: o caso da marca e joalharia de luxo Luísa RosasInstituto Politécnico do Cávado e do AveMarques, Inês Rios de CastroThesis / Dissertation2025View source
De Montréal à la région d’Yverdon-les-Bains, comment les influenceurs nous font voyagerSONARDevaud, JulieJournal Article2025View source
Decision Making and Behavior: Use of Micro-Influencers as a Creative Strategy in the SMEs in MéxicoIGI GlobalGuzmán, Jovanna Nathalie CervantesBook Chapter2025View source
Digital Influencers Role in the XXI CenturyIEEEFecha, Joana; Antunes, Marta; Louro, Andre; Marcos, AnabelaConference Paper2025View source
Digital Marketing: Some Trends in The Context of E-Commerce DevelopmentBa Ria Vung Tau UniversityLe, Thu Hang; Le, Thi Thanh TamJournal Article2025View source
Digitally Naive to Digital Natives: Changes in the Social Media Landscape from the Perspective of Women in New ZealandAuckl& University of TechnologyShriyan, Riddhi JayantThesis / Dissertation2025View source
Digitalni marketing in primer uporabe marketinga z vplivneži v podjetju X : magistrska nalogaMednarodna fakulteta za družbene in poslovne študijeKitak, NatašaThesis / Dissertation2025View source
Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer EngagementThe University of Chicago PressWeiger, Welf H.; Hammerschmidt, Maik; Wetzel, Hauke A.Journal Article2025View source
Effects of Social Media Influencers on Consumer Purchase Intentions of Beauty ProductsUniversity of JohannesburgMotara, FarzaanaThesis / Dissertation2025View source
EL MARKETING DE INFLUENCERS A TRAVÉS DE INSTAGRAMERS, YOUTUBERS, BLOGUEROS Y SU INCIDENCIA EN LAS DECISIONES DE COMPRA DE LOS HABITANTES DE LA CIUDAD DE MANTA.Universidad Laica Eloy Alfaro de ManabíMOLINA SALTOS, GEMA GABRIELAThesis / Dissertation2025View source
Engagement proposal for Youth for Europe initiative: Recommendation on communication channels for increasing participation of young women in education, volunteering, exchange and employment in Finland, France, Italy, Luxembourg, Slovakia and SpainUniversity of San &résSmoljaninov, AnnaJournal Article2025View source
Examining The Impact Of Different Types Of Social Media Influencers On Attitudes, Trust & Purchase Intent: Travel User Generated ContentUniversity of OklahomaPerez Breton Borbn, Diego AlejandroJournal Article2025View source
Exploring Generation Z’s Environmental Concerns and Its Effects on their Purchasing BehaviorsTexas State UniversityCourtney, Dalton AlexisJournal Article2025View source
Exploring Visual Framing Strategies, Sentiment, and Product Presentation Modality in Instagram Posts of Fashion InfluencersPolskie Towarzystwo RetoryczneKarimova, GulnaraJournal Article2025View source
Factors influencing consumers’ purchase decisions regarding personal motor vehicle insurance in South AfricaTaylor & FrancisVan Huyssteen, Nadia; Rudansky-Kloppers, SharonJournal Article2025View source
Fashion and social networking: a motivations frameworkEmerald Publishing LimitedNelson, Dorothy Wu; Moore, Marguerite M.; Swanson, Kristen K.Journal Article2025View source
Fashion značky influenceruuInstitute of Marketing CommunicationsZmeškalová, TerezaThesis / Dissertation2025View source
Fear of missing out: performance art through the lens of participatory cultureTaylor & FrancisNolan, KatherineJournal Article2025View source
Fenomen pazarlama (influencer marketing): Dijital pazarlamanın kanaat önderleri üzerine araştırmaSosyal Bilimler EnstitüsüYağci, SibelThesis / Dissertation2025View source
Fighting for sustainability on InstagramIIIEE, Lund UniversityFerreres, Gara TrujilloJournal Article2025View source
Fighting for sustainability on Instagram: Uncovering who sustainability influencers areIIIEE, Lund UniversityTrujillo Ferreres, GaraJournal Article2025View source
FITNESS UND GESUNDHEIT AUF INSTAGRAM. KÖNNEN UNS INFLUENCER AUCH POSITIV BEEINFLUSSEN?University of InnsbruckCallegari, LaraJournal Article2025View source
Flow matters: antecedents and outcomes of flow experience in social search on InstagramEmerald Publishing LimitedCuevas, Leslie; Lyu, Jewon; Lim, HeejinJournal Article2025View source
FORTHCOMING IN ACADEMY OF MANAGEMENT JOURNAL I DON’T NEED A DEGREE, I’VE GOT ABS: INFLUENCER WARMTH AND COMPETENCE, COMMUNICATION MODE, AND STAKEHOLDER ENGAGEMENT ON SOCIAL MEDIAUniversity of TennesseeRoccapriore, Ashley Y.; Pollock, Timothy G.Journal Article2025View source
Global MediaSophie BanceBANCE, SOPHIEJournal Article2025View source
Governments and Social Media Influencers in Times of CrisisAalborg UniversityBorén, ThomasThesis / Dissertation2025View source
Handling (cultural) capital: Post internet practice as means to address systemic hierarchies of labour and authorship within art institutions.UNSW SydneyBatty, DylanThesis / Dissertation2025View source
Has Instagram Created Wanderlust: How Experiential Sharing Is Influencing HappinessYoungstown State UniversityWarrick, Crawford D.Book / Monograph2025View source
Henkilöbrändin rakentaminen sosiaalisessa mediassa: Opas tulevalle sisällöntuottajalle Personal Trainer Marko ElorantaTheseusLampinen, KristianJournal Article2025View source
How does TikTok Shop Live Streaming Advertising Influence their Consumers’ Purchase Intention?Universiti Sains MalaysiaXin, Ng Yee; Ngieng, Zing Ying; Batrisya, Noor Anis; Shahdeena, Noor; Azriel, Muhammad; Rezandi, Muhammad; Dewi, Kadek Ayu Silvi Septya; Naqvi, Ramadisto RaezJournal Article2025View source
How Has the Security Landscape Changed in the Last Ten Years with the Rise of Social Media InfluencersSan Diego State UniversityOhana, Melissa KerenThesis / Dissertation2025View source
How influencers’ social media posts have an influence on audience engagement among young consumersEmerald Publishing LimitedFan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, MichaelJournal Article2025View source
Human-AI Collaborative Approaches for Open-Ended Data CurationUniversity of FribourgAROUS, INESThesis / Dissertation2025View source
Hvor stor makt har influencere over kjøpsintensjon hos unge forbrukere i Norge?H&elshøyskolen BIKristopaityte, Ruta; Kvalsund, Enya OseThesis / Dissertation2025View source
Hyper competitive digital marketing-an advancement in technology & its future prospectiveInternational Journal of Professional Business ReviewVerma, Amit; Rathee, Rupa; Malik, SeemaJournal Article2025View source
I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social MediaAcademy of ManagementRoccapriore, Ashley Y.; Pollock, Timothy G.Journal Article2025View source
Impact of influencer marketing on consumers’ purchase intentionUTARYeo, Xin YiThesis / Dissertation2025View source
Impact of Influencers Marketing on Consumers Beahvior and Purchase Intention: Mediating Role of Influencer CredibilitySocial Science Review ArchivesOmaima Kakar; Dr Sadia Aziz; Dr Misbah Noor; Dr Atif Ullah; Dr Idrees Ali ShahJournal Article2025View source
Impact of Instagram Influencers on Word-of-Mouth; Case: Ismael Harb VeraTheseusRumiantceva, VarvaraJournal Article2025View source
Impact of Instagrammers on consumers travel behaviour in the hospitality sectorUniversity of MadeiraFonseca, Patrícia Duarte Rosa daThesis / Dissertation2025View source
Impact of social media on generation Y for buying fashion apparelJCCCTripathi, SmritiJournal Article2025View source
Importance of Social Network Structures in Influencer MarketingAISMalhotra, Pankhuri; Daviet, Remi; Kim, SeungbaeJournal Article2025View source
Incidencia de los influenciadores fitness argentinos en Instagram sobre el posicionamiento de marcas de indumentaria deportivaUniversity of San &résBerchot, Malena; Parada Villar, FernandoThesis / Dissertation2025View source
INFLUENCE OF PSYCHOLOGICAL TRAITS ON CONSUMER BEHAVIORSimon Kuznets Kharkiv National UniversityZyma, O. G.; Istomina, A. V.Journal Article2025View source
Influencer marketing: building brand communities and engagementRoutledgeCostello, Joyce; Yesiloglu, SevilBook / Monograph2025View source
Influencer marketing: consumer perception on influencers and its role in digital communication managementWebster UniversityDraganova, IvonaBook / Monograph2025View source
Influencer marketing: prednosti, izazovi i budućnost influencer marketingaUniversity NorthNemčić, ElenaThesis / Dissertation2025View source
Influencer marketing: the impact of the number of followers on influencer’s likability for young Instagram usersUniversity of MinhoCoelho, Rita Magalhães MoreiraThesis / Dissertation2025View source
INFLUENCERS Y SU IMPACTO EN LAS DECISIONES DE COMPRA DEL CONSUMIDORKing Juan Carlos UniversityLaguna Pérez, ClaudiaJournal Article2025View source
Instagram in NigeriaV4Tde Bruijn, M. E.; Glynn, I. A.Journal Article2025View source
Instagram kot podporna poslovna platforma za mikro vplivneže in priložnost za gradnjo osebne blagovne znamkeUniversity of LjubljanaHrovat, JanThesis / Dissertation2025View source
Integrating culture with business:| b closer examination of international business, e-commerce and what this means for technical communicationUniversity of Wisconsin-StoutDrake, Kimberly A.Thesis / Dissertation2025View source
Kobe Influencer MarketingSingapore Management UniversityLui, Patricia; Bhattacharya, LipikaJournal Article2025View source
Les micro-influenceurs et l’e-réputation de la marque: Cas du secteur cosmétique marocainCadi Ayyad UniversityABAAOUKIDE, Kamar; BOUHLAL, LamiaaJournal Article2025View source
Leveraging the Social Network Structure of Influencers to Understand and Predict User EngagementSSRNDaviet, Remi; Malhotra, PankhuriJournal Article2025View source
Marketing de Influência: indicadores de sucesso no panorama portuguêsInstituto Português de Administração de MarketingReis, Ana Rita de SousaThesis / Dissertation2025View source
Meformer vs. informer: Influencer type and follower behavioral intentionsAISFarivar, Samira; Wang, Fang; Yuan, YufeiJournal Article2025View source
Motivace českỳch greenfluenceruu k šíření povědomí o environmentálních tématechMasaryk UniversityMÍŠKOVÁ, IVANAJournal Article2025View source
Oblike oglaševanja najpopularnejših slovenskih spletnih vplivnežev v kontekstu zakonodajne regulacije vplivnostnega marketingaUniversity of MariborStrmčnik, TinaThesis / Dissertation2025View source
OpenCrowd: A Human-AI Collaborative Approach for Finding Social Influencers via Open-Ended Answers AggregationACMArous, Ines; Yang, Jie; Khayati, Mourad; Cudré-Mauroux, PhilippeConference Paper2025View source
Oppiaine Markkinointi Päivämäärä 10.8. 2020University of VaasaUtriainen, Tekijä Jani; Terho, Ohjaaja KTT HarriThesis / Dissertation2025View source
Os Modelos de Negócio como uma Ferramenta de Criação de ValorPolytechnic Institute of Portoda Rocha, Ana Rita Bourbon Martins LopesThesis / Dissertation2025View source
Pengaruh Celebrity Endorsement terhadap Sikap Pelanggan Akan Merek dan Intensi Pembelian Pada Suatu Produk Kosmetik RintisanKajian Br&ing IndonesiaYulia, Evelynn; Estella, Isabelle; Istijanto, Istijanto; Yudianto, Bernardinus RealinoJournal Article2025View source
Personlig varumärkesutveckling hos mikroinfluencers: En studie om hur mikroinfluencers på sociala medier utvecklar sina personliga varumärkenÅbo Akademi UniversityEdfelt, RobinThesis / Dissertation2025View source
Post-millennials and their motivation to engage with influencers’ brand-related content on InstagramRoutledgeYesiloglu, Sevil; Gill, SimritBook Chapter2025View source
Projeto Mo: Desafios, Oportunidades e Boas Práticas Para o Social CommerceInstituto Superior de Contabilidade e Administração do PortoMeireles, Ana Cristina CorreiaThesis / Dissertation2025View source
Providing a Business-to-Business Marketing Maturity ModelUniversity of TehranTellohosseini, Farrokh; Sanavifard, Rasoul; Eyvazi Heshmat, Ali AsgharJournal Article2025View source
Quality Of Work Life Among WomenBaltic Journal of Special EducationMonika, Ms; Shanmugam, R.; Rajeswari, P. S.Journal Article2025View source
RELATÓRIO DE ESTÁGIOInstituto Português de Administração e MarketingRios de Castro Marques, InêsJournal Article2025View source
RESEARCH TOPICGeneva Business SchoolTAHA, YAHYA AMMAR; GENEVA, SWITZERLAND; VEDEL, DR PHILIPPEJournal Article2025View source
Sentiment analysis on twitter data based on spider monkey optimization and deep learning for future prediction of the brandsWiley Online LibraryKothamasu, Lakshmi Anusha; Kannan, E.Journal Article2025View source
Social Emotional Stories: Lessons and Learning from Plants and AnimalsFree Spirit PublishingLewis, Barbara A.Book / Monograph2025View source
Social influencerSpringer GablerVon Rotz, Jonas; Tokarski, Kim OliverJournal Article2025View source
Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic GroupsJournal of Marketing Development & CompetitivenessChapa, Sindy; Khan, TalalahJournal Article2025View source
Social Media Co-creation Strategy for SMEs: Key Stakeholders Perspectives in Egypt Fashion IndustrySpringer Nature SingaporeAbdelAziz, Kesmat; Saad, Nor Hasliza MdBook Chapter2025View source
SOCIAL MEDIA INFLUENCERS AND BRAND IMAGE OF ENERGY DRINK PRODUCERS IN PORT HARCOURT, RIVERS STATEUniversity of Port HarcourtNZENWA, CHARLES CHINEDU; EKE, HANIEL OKORAFORJournal Article2025View source
Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationshipsEmerald Publishing LimitedRutter, Richard N.; Barnes, Stuart J.; Roper, Stuart; Nadeau, John; Lettice, FionaJournal Article2025View source
Social Media Influencers: An Examination of Influence Throughout the Customer JourneyUniversity of South AlabamaLeggett, Britton R.Thesis / Dissertation2025View source
Social media marketing e os influencersUniversidade da MaiaOliveira, Mariana RaquelThesis / Dissertation2025View source
Social media marketing on instagram : influences on female millennials’ purchase intentionsUniversity of JohannesburgSantana, Chanel LaurindaThesis / Dissertation2025View source
Social Media, Privacidade e Dados Online: Implicações para a Comunicação e MarketingUniversidade Católica PortuguesaBello, Maria MadalenaThesis / Dissertation2025View source
Sosiaalisen median vaikuttajamarkkinointi SuomessaTheseusOrre, PinjaJournal Article2025View source
Studierendenprojekte – Hochschule für Wirtschaft FHNWHochschule für Wirtschaft FHNWBacher, Michel; Petraccaro, ValerioThesis / Dissertation2025View source
The art of deception: Will fake followers decay trust and can authenticity preserve it?RoutledgeCostello, Joyce; Biondi, LauraBook Chapter2025View source
The attitude of young people toward gender attitudes, which are transmitted by influential leaders of the Russian-speaking YouTube segmentSaint Petersburg UniversityZinovieva, Elena V.; Kuznetsova, Elena A.Journal Article2025View source
The effect of Instagram beauty influencers’ attributes on product attitude and purchase intentionResearch Journal of the Costume CultureCho, Min-Seo; Kim, Mun-YoungJournal Article2025View source
The Effect of Macro Celebrity and Micro Influencer Endorsements on Consumer-Brand Engagement in InstagramSSRNRios de Castro Marques, Inês; Casais, Beatriz Graça; Camilleri, Mark AnthonyJournal Article2025View source
The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer–brand Engagement in InstagramEmerald Publishing LimitedMarques, Inês Rios; Casais, Beatriz; Camilleri, Mark AnthonyBook Chapter2025View source
The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product EndorsementsSpringer Fachmedien WiesbadenOprea, CorinaBook / Monograph2025View source
The evolution of influence marketing in Switzerland and its impact on CompaniesHaute école de gestion de GenèveTeklehaimanot, BilenJournal Article2025View source
The Human Brand: A systematic literature review and research agendaWestburn Publishers LtdLevesque, Nataly; Pons, FrankJournal Article2025View source
The Impact Of Instagram Marketing Adoption Towards Consumer Purchase Decision On FashionJCCCAugustinus, Daniel; Agnes, AgnesJournal Article2025View source
The Impact of Instagram on Consumer Buying Decisions: Using AUN Students as a Case StudyAUN Digital RepositoryOnyimadu, Somtochukwu ChinenyenwaThesis / Dissertation2025View source
The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in VietnamUniversity of Management & TechnologyLe, Hau; Nguyen, Phuong MaiJournal Article2025View source
The impact of social media marketing and celebrity endorsement on consumer behaviorEuropean University of CyprusKyriakou, AnastaziaThesis / Dissertation2025View source
The Impact Of Using Instagram On The Purchase Decision Of Pink Marketing Customers:, An Applied Study Of The Beauty Centers In AmmanAssociation of Arab Universitiesالحمد, إيلاف نايف; الشرباتي, عبدالعزيز أحمدJournal Article2025View source
The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z UsersSpringer Nature SingaporeSilveira, Paulo Duarte; Sandes, Fábio; Xara-Brasil, DuarteBook Chapter2025View source
The Impact Social Media Influencers Have on Consumer Purchase Intentions: A Study Understanding the Influence Beauty Gurus Have on Younger GenerationsNational College of Irel&Tumsah, AmirahThesis / Dissertation2025View source
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation: Study on consumers of Korea cosmetic productUniversity of BrawijayaNugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, Raditha Dwi VataJournal Article2025View source
The Influence of Instagram, the Marketing MegalodonFordham UniversityMorales, AshleyJournal Article2025View source
THE INFLUENCE OF USING SOCIAL MEDIA AS BUSINESS PLATFORM TO INCREASE GROWTHIPMIAenisyah, Alifya; Wasti, Claudya; Borosi, Deby ChristianiJournal Article2025View source
The New Era of Influencers: College StudentsCalifornia State UniversityRowden, Joy I.Journal Article2025View source
The Positive Effect of Not Following Others on Social MediaJournal of MarketingValsesia, Francesca; Proserpio, Davide; Nunes, Joseph C.Journal Article2025View source
THE POSSIBILITIES OF USING INFLUENCER MARKETING IN CROATIAN TOURISMInterdisciplinary Management Research XVINUjIć, LidijaJournal Article2025View source
The relationship between influencer’s characteristics, consumers’ attitudes, and purchase intentions on CLÉ DE PEAU BEAUTÉ brandChulalongkorn UniversityParkinson, JulieThesis / Dissertation2025View source
The role of Influencer marketing among young Finnish peopleTallinn University of TechnologyPuotiniemi, NooraThesis / Dissertation2025View source
The role of trust in rumor suppression on social media: A multi-method approach applying the trust scores in social media (TSM) algorithmUniversity of MinnesotaKim, HyejinThesis / Dissertation2025View source
THE STUDY ON THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON PURCHASE INTENTION TOWARDS THE COSTMETIC PRODUCTSBharata Mata CollegeK H, Fathima; Jaimy, Jerin; Benny, Joseph; K B, Suhara; Joseph, Asst Prof Ponny(Under the Guidance)Journal Article2025View source
THIS IS AWESOME SO I’LL HAVE THE REGULAR: FEELING AWE DECREASESEuropean Marketing AcademySenyuz, Aysu; Hasford, Jonathan; Wang, ZeConference Paper2025View source
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University College Prague–Vysoká škola mezinárodních vztahuu a vysoká škola hotelová a ekonomická sroUniversity College PragueJavuurková, KláraJournal Article2025View source
Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico:International Journal of Online MarketingCervantes-Guzmán, Jovanna NathalieJournal Article2025View source
Using Big Data and AI to Examine Product Engagement in Social Media Influencer PostsIEEEBarnes, Stuart; Rutter, RichardConference Paper2025View source
Utilization of online influencers as an experiential marketing tool: A case of Instagram micro-celebrities.Journal of International Social ResearchEroğlu, Filiz; Bayraktar Köse, ElçinJournal Article2025View source
Utjecaj influencera na proces donošenja odluke o kupnjiUniversity of ZagrebMesarić, SanjaThesis / Dissertation2025View source
VPLIV NA NAKUPNE ODLOČITVE POTROŠNIKOV S POMOČJO MARKETINGA Z VPLIVNEŽIInternational School for Social & Business Studies, SloveniaKitak, Nataša; Vukasović, TinaJournal Article2025View source
When Popularity Meets PositionAISJin, Qianran; Animesh; Pinsonneault, AlainJournal Article2025View source
Who’s Talking? Influencers & the Economy of TasteSpringer International PublishingWatts, Kristen Psaty; Mast, RobertBook Chapter2025View source
Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of Instagram food messagesMichigan State UniversityLee, Ju YoungBook / Monograph2025View source
You had me!: Do the type of influencer (micro-influencer or macro-influencer), social presence and product congruence have an influence on consumer influencer engagement, and what is the role of source credibility?University of TwenteKlijnsma, A. L.Thesis / Dissertation2025View source
Zaznavni zemljevid slovenskih vplivnežev pri generaciji ZUniversity of MariborKoziker, NikaThesis / Dissertation2025View source
Використання інфлюенс-маркетингу для просування товару в соціальних мережахZhytomyr Polytechnic State UniversityБондарчук, Віталій Вікторович; Шиманська, Катерина Володимирівна; Бондарчук, Людмила СергіївнаJournal Article2025View source
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НАПРЯМКИ ЗАСТОСУВАННЯ ТЕХНОЛОГІЙ ЦИФРОВОГО МАРКЕТИНГУ В ПРОСУВАННІ ЛЮКСОВИХ БРЕНДІВKafedra Marketingu TDAUБуднікевич, І. М.; Бастраков, Д. А.; Міхалчан, Д. М.Journal Article2025View source

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