Pittsburgh, PA, United States, Pennsylvania
Category: Influencer Marketing
Minimum Budget: $25,000
The agency specializes in the following areas:
The Motherhood is an end-to-end influencer marketing partner for all those who want to invest in hand-crafted campaigns over automated campaigns.
Founded in 2006, the agency has mediated more than 15K influencer partnerships that delivered engagement rates that surpassed the industry averages.
The key to their success lies in the human-first, technology-enhanced approach that helps them build trust and meaningful relationships among brands, influencers, and their communities.
Their team’s influencer experience is deep and category expertise is broad – including a wealth of experience with brands in highly regulated industries. With a team that comprises seasoned professionals with strong PR and agency backgrounds, they understand the need for strategic thinking, flexibility and efficiency.. They tap decades of best practices to match each brand with influencers that meet specific campaign criteria.
Their human approach to influencer identification and vetting sets them apart from other agencies that rely only on third-party influencer marketing platform filters and sorting. The team vets each influencer according to a proprietary process; this is always manual, never automated.
Their campaign strategy begins with creating briefs that ensure strong brand voice representation and execution toward content creation. They enact risk mitigation and compliance protocols for brands that require it. Their marketing attribution process provides a clear picture of the key success factors of each campaign. From strategy to content creation and reporting, you can trust The Motherhood agency with your influencer campaigns.
They focus on creating long-term value with strategy-driven campaigns for each brand instead of delivering one-time results. Their campaign engagement rates beat published industry averages 100% of the time.
The agency takes pride in handling the most complex and time-consuming tasks with diligence and accuracy. They excel at meeting tight deadlines while fulfilling all compliance protocols.
The Motherhood is proudly a women’s business enterprise, a member of the Forbes Agency Council and has been named PR Team of the Year by both PR News and PRSA