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LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
A smiling man with a reddish beard and short hair, wearing a blue suit jacket and white shirt, poses against a plain gray background.
Shane Barker
Digital Marketing Expert

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#CourseLessonDescriptionTime RequiredUpdatedView Post
Affiliate MarketingPT1H41M
1Affiliate MarketingFoundational GuideGet a comprehensive look at affiliate marketing through our foundational guide. Learn key insights and next-level techniques to elevate your strategy.PT20M2025-05-05View Post
2Affiliate MarketingStrategyBreak down the essentials of a good strategy in affiliate marketing. Follow Shane Barker’s expert tips to improve outcomes and maximize ROI.PT16M2025-05-05View Post
3Affiliate MarketingNetworks & ProgramsDiscover how to master networks & programs in affiliate marketing with expert tips, practical tools, and key considerations broken down by Shane Barker.PT15M2025-05-05View Post
4Affiliate MarketingLegal & ComplianceAffiliate marketing has guidelines every marketer needs to follow. Learn the essentials of legal & compliance to improve outcomes & maximize ROI the right way.PT15M2025-05-05View Post
5Affiliate MarketingAnalytics & MetricsBoost your affiliate marketing knowledge with analytics & metrics. Learn what works, what doesn't, and how to apply findings to your marketing campaigns.PT15M2025-05-05View Post
6Affiliate MarketingTools & SoftwareAdvance your affiliate marketing approach with cutting edge tools & software. Learn to optimize your efforts, improve workflows, and drive measurable results.PT20M2025-05-05View Post
Brand BuildingPT1H42M
1Brand BuildingFoundational GuideWant better results in your brand building? Start with this foundational guide for a comprehensive introduction to learn proven methods and tactics.PT16M2025-05-03View Post
2Brand BuildingStrategyNeed to build your brand up, but not sure where to start? Learn the key components of a successful brand building strategy from planning to execution.PT16M2025-05-03View Post
3Brand BuildingEmployer BrandingExplore everything about employer branding within brand building. Find out which tools, frameworks, & best practices to use to boost your image as an employer.PT17M2025-05-03View Post
4Brand BuildingMonitoringBreak down the essentials of monitoring a brand. Find out what's important and what to track to improve outcomes and maximize ROI.PT18M2025-05-03View Post
5Brand BuildingTools & SoftwareImprove the efficiency of your entire operation with best brand building best tools & software. Learn what to use to optimize your efforts & drive results.PT17M2025-05-03View Post
6Brand BuildingPartnershipsGet read for a deep dive into brand partnerships. Learn what works, whom to work with, and how this affects your marketing campaigns.PT18M2025-05-03View Post
Business AdminPT2H25M
1Business AdminFoundational GuideDiscover the fundamentals of business administration in our foundational guide with tips, practical tools, and actionable strategies to jumpstart the process.PT15M2025-06-20View Post
2Business AdminTools & SoftwareWhich tools & software are best for your business administration workflow? Find out how to pick the right tech to elevate your strategy and improve efficiency.PT20M2025-06-20View Post
3Business AdminFinancial ManagementWhat do you need for a smart financial management plan under your business administration strategy? Find out how to protect your bottom line & improve cashflow.PT17M2025-05-04View Post
4Business AdminTeam ManagementManaging employee groups is key to efficient business management. Learn more about team management, its best practices, and tools to simplify the work.PT18M2025-05-04View Post
5Business AdminHiring & InterviewsHiring & interviews are make-or-break when it comes to business administration. Learn the best practices to attract and retain the right talent from day one.PT21M2025-05-04View Post
6Business AdminComplianceLegal compliance is often overlooked but crucial to your business administration. Learn how to get it right before it results in costly mistakes.PT20M2025-05-04View Post
7Business AdminProject ManagementProject management keeps your team on track and those deliverables ready. Learn how to execute projects on time and on budget with techniques that really work.PT19M2025-05-04View Post
8Business AdminProcess AutomationNeed to save time and eliminate bottlenecks? Unpack the value of process automation and how it strengthens business administration with different tools.PT15M2025-05-04View Post
Content MarketingPT1H49M
1Content MarketingFoundational GuideHow do you harness the power of content marketing? Learn how to set the tone for scalable traffic, conversions, and engagement in our foundational guide.PT19M2025-05-05View Post
2Content MarketingStrategyCurious about content strategy? This comprehensive guide shows you how to tie your goals, formats, and SEO together for powerful marketing performance.PT20M2025-05-05View Post
3Content MarketingTools & SoftwareExplore the most effective tools & software for efficient, high-quality content marketing. Optimize workflows, creation, and distribution with ease.PT16M2025-05-05View Post
4Content MarketingPodcastingPodcasting is more than audio, it’s a way to shape your brand voice. Learn how to start, grow, and optimize your podcast for real business results.PT18M2025-05-05View Post
5Content MarketingBlog WritingBlog writing is a pillar of content marketing and a must for building authority. Learn how to turn your blog posts into long-term traffic and lead magnets.PT17M2025-05-05View Post
6Content MarketingVideoVideos can be the key to a powerful content marketing plan. Learn the basics of creating and sharing strong video content to boost your business.PT19M2025-05-05View Post
CROPT2H26M
1CROFoundational GuideHow does conversion rate optimization work? Learn how to build smarter funnels, reduce friction, and turn more leads into sales through this foundational guide.PT26M2025-05-05View Post
2CROData Analysis & TrackingCRO data is key to converting your audience. Learn about data analysis & metrics to find out which numbers matter & turn them into actionable insights.PT18M2025-05-05View Post
3CROCopywriting & MessagingPersuasive messaging can turn those eyeballs into clicks. Read on to learn how powerful CRO copywriting and messaging can improve your lead conversion.PT15M2025-05-05View Post
4CRONavigation & UXGood UX is invisible but essential to attracting and retaining an audience. Learn how smart CRO design and site structure influence how users move and convert.PT18M2025-05-05View Post
5CROVisual Design & BrandingSmart visual design doesn't just improve aesthetics; it boosts brand image. Learn why visual design and branding help CRO and what the best practices are.PT23M2025-05-05View Post
6CROTrust FactorsTrust factors are a part of CRO that can make or break conversion rates. Learn what builds audience confidence, from testimonials to third-party validation.PT14M2025-05-05View Post
7CRORetargeting & RemarketingNeed to refocus your CRO efforts? Get more from your traffic with retargeting & remarketing strategies. Convert warm leads & recover lost visitors ASAP.PT17M2025-05-05View Post
8CROTools & SoftwareNeed to boost efficiency & measure results? Explore CRO tools & software and learn about features to streamline testing, user tracking, and optimization.PT15M2025-05-05View Post
Email MarketingPT1H54M
1Email MarketingFoundational GuideEmail marketing is still fundamental to reaching your target audience. Read our foundational guide to learn how to set up a high-performing email system.PT17M2025-05-05View Post
2Email MarketingList BuildingList building is how you build your audience and leads, making it the lifeblood of email marketing. Learn how to grow & segment wisely to build true engagement.PT19M2025-05-05View Post
3Email MarketingTools & SoftwareThe right tools and software make email marketing more efficient. Learn about how to use these tools for improved automation, deliverability, and tracking.PT15M2025-05-05View Post
4Email MarketingCopywriting & MessagingHow do you write a great email? Read this guide to copywriting & messaging for email marketing to create persuasive subject lines, body copy, & the right tone.PT22M2025-05-05View Post
5Email MarketingA/B Testing & OptimizationStop the guesswork: test to know what your audience wants. Learn to integrate A/B split testing in your email marketing plan to boost engagement consistently.PT20M2025-05-05View Post
6Email MarketingStrategyTie your different email marketing efforts together with a smart strategy. Integrate goal-setting, automation flows, and campaign types to streamline planning.PT21M2025-05-05View Post
Influencer MarketingPT0M
Mobile MarketingPT1H31M
1Mobile MarketingFoundational GuideStart your mobile marketing on the right foot. Read this foundational guide to learn what makes mobile campaigns effective and how to avoid common pitfalls.PT20M2025-05-05View Post
2Mobile MarketingIn-App AdvertisingIn-app advertising offers precision targeting in mobile marketing. Learn how to reach engaged users at the perfect moment with impactful mobile placements.PT19M2025-05-05View Post
3Mobile MarketingSMS MarketingSMS is fast, direct, yet often underused in mobile marketing efforts. Explore how to build opt-in lists, craft messages, and drive action with simple texts.PT16M2025-05-05View Post
4Mobile MarketingLocation-BasedUnlock the power of location-based mobile marketing. Learn how geo-targeting and proximity marketing drive foot traffic and real-world engagement to businesses.PT16M2025-05-05View Post
5Mobile MarketingApp Store OptimizationStanding out from the competition within app stores is an art. Learn how ASO boosts visibility, installs, and user retention across app platforms.PT20M2025-05-05View Post
Paid AdvertisingPT2H13M
1Paid AdvertisingFoundational GuidePaid advertising works if you know how to use it smartly. This foundational guide will help you set goals, pick platforms, & run ads that actually drive ROI.PT28M2025-05-04View Post
2Paid AdvertisingStrategyWithout a solid paid advertising strategy, ads waste money. Learn how to map out campaigns that are built for scale, performance, and targeting.PT22M2025-05-04View Post
3Paid AdvertisingGoogle AdsGoogle Ads is a powerhouse when you learn how to refine its use and features. Learn keyword tactics, bidding strategies, and how to win auctions efficiently.PT15M2025-05-04View Post
4Paid AdvertisingFacebook AdsFacebook Ads can be the key to reaching your target audience quickly. Learn audience targeting, creative testing, & campaign structuring to maximize results on the platform.PT16M2025-05-04View Post
5Paid AdvertisingYouTube AdsYouTube Ads blend storytelling with scale. This guide walks through different video types, paid ad targeting, and performance metrics for measurable success.PT18M2025-05-04View Post
6Paid AdvertisingTools & SoftwareManaging paid ads requires tools to maximize your efforts and spending. Learn which platforms help optimize, automate, and scale your ad operations with ease.PT18M2025-05-04View Post
7Paid AdvertisingCreative WritingCreative writing can make or break your paid ad campaigns. Learn compelling ad copy techniques that stop the scroll and spark lead conversions.PT16M2025-05-04View Post
SEOPT2H34M
1SEOFoundational GuideSEO is a must for your audience to find you. Read this foundational guide to learn about crawling, indexing, and how search engines interpret your site.PT21M2025-05-05View Post
2SEOStrategyStrategy gives SEO measures staying power even through algorithm changes. Learn how to balance content, links, and structure for long-term organic growth.PT23M2025-05-05View Post
3SEOTechnical SEOYour site’s backend affects searchability. Learn to improve your technical SEO by boosting load speed and crawlability, impacting rankings & user experience.PT18M2025-05-05View Post
4SEOOn-Page SEOHow does on-page SEO work? From title tags to internal links, this guide covers every on-page SEO factor you need to turn pages into traffic magnets.PT26M2025-05-05View Post
5SEOContent CreationGood SEO content creation is more than just stuffing keywords. Learn how to craft content that answers questions, earns links, and ranks well in search results.PT26M2025-05-05View Post
6SEOOff-Page SEOBacklink building is still key to discoverability. Learn off-page SEO strategies behind earning links, digital PR, and building authority outside your site.PT18M2025-05-05View Post
7SEOLocal SEOSmart local SEO planning can help customers find you fast. Learn how to optimize Google Maps, online business listings, and reviews to dominate in your area.PT22M2025-05-05View Post
Social Media MarketingPT4H18M
1Social Media MarketingFoundational GuideNeed to improve your social platform numbers? Learn platform basics, content planning, and how to build a presence with purpose in this foundational guide.PT24M2025-05-05View Post
2Social Media MarketingTrendsSocial media marketing is about staying ahead of the curve. Learn to spot which online trends to follow and how to pivot your strategy with them.PT17M2025-05-05View Post
3Social Media MarketingAnalytics & MetricsHow do you measure social media marketing success? Learn how to use analytics and metrics tools to track engagement, growth, and platform-specific KPIs.PT20M2025-05-05View Post
4Social Media MarketingInfluencer MarketingInfluencers are modern advocates for your brand. Learn how to find, vet, and collaborate with the right influencers to boost your social media visibility.PT22M2025-05-05View Post
5Social Media MarketingFacebookFacebook still delivers audiences and drives lead conversion. Learn content formats, ad strategies, and engagement tactics tailored to the platform’s algorithm.PT22M2025-05-05View Post
6Social Media MarketingLinkedInFor B2B brands, LinkedIn is gold. Learn all about LinkedIn marketing to build authority, grow your professional networks, and publish content that gets results.PT19M2025-05-05View Post
7Social Media MarketingRedditReddit has become a go-to platform for seeking specific or niche content. Learn how to participate in communities & promote content without breaking the rules.PT18M2025-05-05View Post
8Social Media MarketingInstagramInstagram remains one of the most powerful and visual social platforms. Learn how to optimize Reels, Stories, and posts to build loyal, active audiences.PT19M2025-05-05View Post
9Social Media MarketingYouTubeYouTube is also a search engine; harness it to make your brand discoverable. Learn how to create, optimize, and promote videos that reach the right viewers.PT21M2025-05-05View Post
10Social Media MarketingTikTokTikTok videos are a must for quickly capturing an audience. Learn what its algorithm favors and how to craft short-form content that captures attention fast.PT17M2025-05-05View Post
11Social Media MarketingXFormerly Twitter, X is still relevant for establishing brand presence and authority. Learn how to use Threads, Spaces, & trending content to amplify your voice.PT17M2025-05-05View Post
12Social Media MarketingPinterestPinterest's visual curation features can drive serious traffic to your brand. Learn pin design, board structure, and content planning for long-term visibility.PT21M2025-05-05View Post
13Social Media MarketingSnapchatSnapchat is about immediacy, but is it still worth using? Learn how to connect with audiences on this platform using creative and time-sensitive content.PT21M2025-05-05View Post

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