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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert
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A Complete Beginner’s Guide to Business Administration

Quick, name three things that come to mind when you think about running a business. I’m willing to bet “business administration” isn’t gonna be on the list. Sure, it’s not one of the “sexy” parts of running your business like sales and marketing. But it’s still an important building block of any type of business.

Welcome to Business Administration 101. Here, you’ll learn everything you need to know about this essential part of running a business.

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Your Flight Path to Mastering Business Admin

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Foundational Guide

Read time: 15 mins
Last revised: 20 Jun 2025

In this lesson, I cover the essential elements of business administration, focusing on its critical role in business operations. I explain the significance of business administration for startups, small businesses, and large corporations, emphasizing how it helps streamline processes, manage resources, and ensure financial stability. You will learn about key aspects such as financial management, project management, process automation, and team management, all of which are vital for the smooth functioning and growth of any business.

Learning objectives

  • Understand the importance of business administration for startups and growing businesses.
  • Learn the key elements of business administration, including financial management and project management.
  • Identify the various types of businesses that benefit from effective business administration.
  • Explore the process of building an efficient business administration system in a startup.
  • Recognize best practices in business administration, including process automation and efficient bookkeeping.
  • Avoid common mistakes in business administration, such as failing to record information or ignoring finances.

Scroll down to get started

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Tools & Software

Read time: 20 mins
Last revised: 20 Jun 2025

In this lesson, we explore how the right business administration and management tools can help streamline operations, save time and optimize resources. I will guide you through the essential categories of tools, such as communication, project management, and accounting, and explain their benefits in enhancing teamwork, improving efficiency, and reducing errors. We’ll also discuss how to evaluate and choose the best tools for your business, ensuring that you focus on what truly matters to your growth and success.

Learning objectives

  • Understand the importance of business administration and its role in smooth operations.
  • Identify various business administration and management tools and their key functionalities.
  • Learn how business tools can save time by automating routine tasks and enhancing efficiency.
  • Explore how communication and collaboration tools can improve teamwork and reduce misunderstandings.
  • Understand how to select the right tools based on business needs and budget considerations.
  • Develop strategies to evaluate, test, and choose the best tools for your business.

Start reading the guide

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Financial Management

Read time: 17 mins
Last revised: 4 May 2025

In this lesson, we’ll explore the essentials of financial management and why it is crucial for your business’s success. I’ll explain how financial management goes beyond basic accounting, helping guide decisions that affect everything from profitability to growth. We’ll also dive into the objectives of financial management, such as ensuring liquidity, maximizing profit, and minimizing risks. By understanding the key functions and strategies, you’ll gain the tools needed to make informed financial decisions that align with your business goals.

Learning objectives

  • Understand the difference between financial management and accounting in a business context.
  • Learn why financial management is crucial for keeping a business solvent and increasing value.
  • Explore the key objectives of financial management, including capital, profitability, and compliance.
  • Recognize the various financial functions within larger organizations and their roles.
  • Discover the importance of financial transparency and how to promote it within your business.
  • Identify financial management dos and don’ts to guide decisions and avoid common pitfalls.

Start reading the guide

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Team Management

Read time: 18 mins
Last revised: 4 May 2025

In this lesson, I’ll guide you through the essentials of effective team management, focusing on strategies to build and run your dream team. You’ll learn about various management styles, how to adapt them to your team’s needs, and the core skills necessary for success, such as communication, delegation, and empathy. By exploring leadership philosophies and best practices, I’ll help you create a culture that fosters trust, accountability, and long-term growth for your team.

Learning objectives

  • Learn the importance of effective team management for enhancing productivity, morale, and retention.
  • Identify different team management styles and their suitability for various team dynamics.
  • Understand essential skills every manager needs, such as communication, delegation, and problem-solving.
  • Develop an effective leadership philosophy that balances trust, flexibility, and accountability.
  • Discover best practices for improving team communication and fostering a collaborative environment.
  • Recognize common mistakes in team management and learn strategies to avoid them.

Start reading the guide

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Hiring & Interviews

Read time: 21 mins
Last revised: 4 May 2025

In this lesson, you’ll learn the essentials of hiring the best talent for your company. I’ll guide you through the recruitment process, from defining the role and crafting a job description to selecting, interviewing, and making offers. You’ll understand the importance of sourcing candidates, building a talent pipeline, and assessing beyond just resumes. We’ll cover key interview questions, common hiring mistakes, and best practices to help you attract and retain top performers who align with your company’s culture and goals.

Learning objectives

  • Understand the key differences between sourcing and recruiting in the hiring process.
  • Learn how to build and manage a talent pool and talent pipeline for recruitment.
  • Identify the importance of a structured recruitment process to reduce hiring risks.
  • Master the process of crafting effective job descriptions and spreading job openings.
  • Explore best practices for conducting interviews and assessing candidate fit for your company.
  • Recognize common hiring pitfalls and how to avoid them for better recruitment outcomes.

Start reading the guide

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Compliance

Read time: 20 mins
Last revised: 4 May 2025

In this lesson, we dive into the essentials of business legal compliance, addressing its critical role in mitigating risks and ensuring smooth operations. You’ll learn the difference between legal and compliance functions and why both are crucial to your business. I’ll guide you through key steps like identifying applicable regulations, creating effective policies, and educating your team. By the end, you’ll have practical tools to audit and strengthen your compliance efforts, safeguarding your business against legal pitfalls.

Learning objectives

  • Understand the importance of legal compliance and its impact on business operations.
  • Recognize the difference between legal and compliance functions within a business structure.
  • Learn the key steps for ensuring ongoing business compliance with regulations.
  • Identify common compliance pitfalls and how to avoid them in your business.
  • Implement internal controls and reporting systems to maintain consistent legal compliance.
  • Explore best practices for integrating compliance into your company’s culture and operations.

Start reading the guide

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Project Management

Read time: 19 mins
Last revised: 4 May 2025

In this lesson, I’ll walk you through the essentials of project management, focusing on how it helps keep your initiatives on track, on time, and within budget. You’ll learn the core principles of project management and the differences between digital and traditional methods, and explore key startup methodologies such as Scrum, Kanban, and Waterfall. We’ll also cover how to manage resources, mitigate risks, and avoid common pitfalls. By the end, you’ll have a clear action plan to apply immediately.

Learning objectives

  • Understand the core concepts of project management and their importance for entrepreneurs.
  • Compare digital and traditional project management approaches and identify key differences.
  • Learn about common startup methodologies, including Scrum, Kanban, and Waterfall.
  • Identify the stages of a successful project from conception to closure.
  • Recognize potential pitfalls in project management and strategies to avoid them.
  • Apply best practices for maximizing resources, improving communication, and managing risks effectively.

Start reading the guide

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Process Automation

Read time: 15 mins
Last revised: 4 May 2025

In this lesson on Business Process Automation (BPA), we explore how automation can streamline repetitive tasks, reduce human errors, and improve operational efficiency. You will learn about the different types of BPA, from simple task automation to AI-infused systems, and discover real-world use cases in HR, finance, marketing, and sales. The lesson also covers the benefits and challenges of implementing BPA, as well as best practices for getting started and overcoming common misconceptions.

Learning objectives

  • Understand what Business Process Automation (BPA) is and its importance for businesses.
  • Explore real-world use cases for BPA in HR, finance, marketing, and sales.
  • Identify different types of BPA, from task automation to intelligent automation with AI.
  • Learn the benefits and challenges of implementing BPA in various business processes.
  • Develop a strategy to get started with BPA, including tool selection and process identification.
  • Overcome common BPA myths and avoid pitfalls by planning and adapting automation systems.

Start reading the guide

What Is Business Administration?

Business administration encompasses everything that involves overseeing and supervising your company’s business operations. In a way, business administration is the nerve center of your company, and it brings everything together to smoothly run your activities.

Some people might think that business administration is just paper-pushing and note-taking. It’s way more than that. Business admin keeps your machine well-oiled and ensures essential processes run the way they’re supposed to run. If your business admin is well-managed, you can focus on tasks and efforts that directly impact your bottom line easier.

Why Business Administration Is Important for Startups

Business admin is important for startups because it helps them grow. Implementing good business administration and management from the get-go ensures your startup begins on the right foot.

Key business administration skills like strategic planning, risk management, and resource optimization are especially important because most startups don’t have a big safety net. That means you likely need to scratch and claw your way to the top, conserving what resources you can while avoiding big risks to prevent massive losses that can sink your company.

Businesses That Benefit From Good Business Administration

The words “business administration” might conjure up the image of a big corporate office space filled with cubicles and people typing away on their computers. However, business administration can benefit all kinds of businesses of varying sizes. Whether you’re a small startup with a small handful of employees or a massive multinational company, business administration helps you excel.

Small Businesses and Startups

Small businesses and startups are typically associated with conserving resources and making the most out of what you have. I understand that with all the difficulties of trying to grow your business, business admin can fall by the wayside. Every minute you spend on paperwork and other admin tasks is a minute not spent on selling products or finding new customers.

However, a well-structured business administration process can save your business. Having good business admin means you can account for your resources better and avoid costly missteps that can sink your company.

Medium-Sized Companies

If your company has grown larger than a startup but not quite large yet, business administration can get a bit tricky. Processes need to scale as your company grows in both size and complexity. Financial oversight is also even more important because there’s likely more regulatory scrutiny that requires you to be more vigilant about compliance.

Because your business might be put under a microscope, that means you need a strong business admin presence. It can help untangle some of the complexities while keeping your company compliant and away from hot water.

Large Companies

In large companies, business administration is usually sectioned off into departments like HR, finance, legal, and compliance. Every department has its own responsibilities, and you’ve likely hired experts for each field to assign to these departments.

With all the administration happening in large companies, sometimes things can get stuck in red tape. For instance, budget approval for a promotional video shoot can get stuck for days because it needs multiple people to sign off on it. Here’s the tricky part: too much red tape can stifle new ideas and creativity, while not using enough red tape can lead to overspending and resource issues. It’s a tough balancing act that has no definite answer because how much red tape you need highly depends on your company.

Elements of Business Administration

There are a lot of moving parts to business administration. Here are the most important elements of business administration and why they matter.

Financial Management

Financial management keeps track of your costs, revenue, cash flow, and everything else that relates to money. For a small business, the bookkeeper usually works on financial management. As you scale, you may end up with a full-blown finance department and a CFO.

Financial management helps you plan and acquire funds, as well as guides you in how to use and allocate them. It’s an essential part of making the right financial decisions and helps you reach financial stability.

Generally, financial management has several functions. The most common functions include:

  • Accounting: Tracking and recording monetary transactions to create an accurate financial history.
  • Procurement: Acquiring goods and services for business operation.
  • Tax: Ensuring your tax responsibilities are fulfilled.
  • Treasury: Managing capital, cash flow, debts, and investments.
  • Financial planning & analysis: Forecasting and budgeting/
  • Risk & compliance: Mitigating risk and ensuring obedience to financial regulations.

For a closer look at this element of business admin, you can read my guide on financial management.

Project Management

Project management is exactly what the name implies: the effort of taking projects to the finish line. It’s probably a skill that you’ve been applying in everyday life without even realizing it when you plan trips, weddings, house renovations, and other similar things.

Project management usually involves breaking down a task, assigning responsibilities, establishing timelines, and handling any unexpected issues. In a work context, project management is essential because you want projects to be on time and on budget, even when issues show up.

There are a lot of project management methodologies available, from Scrum to Waterfall. But whatever the methodology, project management follows similar stages:

  • Project conception and initiation: The initial phase, where you identify the project’s purpose and feasibility to ensure that it’s worth doing in the first place.
  • Project planning: Here, you’ll map the project roadmap, outline the work, assign deadlines, and other tasks related to the project.
  • Project execution: Here’s where the work kicks into gear. Depending on how you handle the project, you may do regular check-ins to ensure everything is chugging along as it should.
  • Project performance monitoring: Monitoring generally happens alongside execution. Key metrics here include the budget burn rate and task completion.
  • Project close and review: The project finishing doesn’t mean your work is done. After the project, it’s a good idea to review what went right and what went wrong to ensure the next project goes better.

For more on this topic, check out my comprehensive project management guide.

Process Automation

Business process automation is the process of using technology to simplify and streamline repetitive tasks, like sending automated reminders and revamping your supply chain. If you’re just starting out, automating business processes may not be a big priority because you can do everything manually. But it will grow more important as your business scales, so why not start early?

Automating business processes can get costly and take a lot of effort, especially if you’re a new company. But here are the various ways it can help you:

  • Reduce workforce costs
  • Minimize human error
  • Make room for business scaling
  • Enhance employee productivity
  • Improve accountability

Not all business processes can be automated, though. Make sure to properly identify time-consuming manual processes to ensure you don’t spend time and money automating something that shouldn’t be automated. Check out my guide on business process automation to learn more.

Team Management

Many people think that building a dream team is about forcing your employees to fit a specific mold. Building a dream team is actually about bringing together diverse strengths and directing them toward a shared goal. That’s what team management is for.

Team management is a staple skill in just about any business setting, from small mom-and-pop shops to large multinational companies. A well-managed team helps your company succeed because they’re often happy, dedicated, and productive.

Team management is a skill in itself, but you also need other skills to support it. Let’s take a look at the essential support skills for team management:

  • Strong communication
  • Active listening
  • Growth mindset
  • Goal setting
  • Time management
  • Delegating
  • Problem-solving and decision making
  • Leadership

Effective leaders extend trust to their team first, setting the tone for a mutually respectful relationship. They’re also flexible, foster a sense of ownership, and accommodate team members’ working habits (reasonably.) Most importantly, leaders lead and don’t control.

Learn more about how to build better teams in my guide to team management.

Hiring & Interviews

You’ll probably hire employees at some point to grow your company. Finding the right employee can be hard since there’s no way you can know for sure if they turns out to be a valued member of your team or a ticking time bomb waiting to explode in a firestorm of arguments. So, finding and hiring highly motivated and well-rounded team members are essential.

Building a proper recruitment process is important because it reduces the risk of hiring wrong people, improves recruitment efficiency, and raises existing employee happiness.

How do you do that? Let’s take a quick look at how to build your recruitment process:

  1. Identify role requirements and craft the job description.
  2. Spread the word.
  3. Interview and select.
  4. Make the offering.
  5. Review the process.

When you recruit, keep in mind that you should find people with a personality that meshes well with your team, a good ability to learn, and the skills and experience to do the job.

For a more in-depth look at how to find the best employees, read my guide on hiring and interviews.

Business Legal Compliance

I know the words “legal compliance” might strike fear in your hearts. Dealing with these things can be scary and frustrating, but it won’t be if you have the right knowledge. Essentially, legal compliance is the process by which your company adheres to rules and policies that regulate your business practices.

In bigger companies, you may have a compliance officer or a whole department dedicated to staying compliant. However, if you’re just starting out, you may need to keep an eye on these things yourself. Whether you’re working with a compliance officer, a whole department, or doing it yourself, here are the steps involved:

  1. Identify rules that apply to your business.
  2. Write compliance policies and procedures.
  3. Educate your employees.
  4. Implement internal controls.
  5. Monitor vendor compliance if applicable.
  6. Build a reporting system.
  7. Audit compliance regularly.

Check out my guide on legal compliance for a more in-depth look.

Building Business Administration as a Startup

Looking to start building your business admin as a new company? I’ve got you covered. Let’s go over the key steps to starting your business admin on the right foot.

1. Identify Your Needs

Knowing what you’re administering is the essential first step. Take a look at your business operations and define what elements of business need administrating. For instance, you may need to track invoices, work orders, and purchase requests.

2. Outline Your Budget

As a new company, you may not have a lot of funds to dedicate to business admin. Allocate what you can to get it up and running first, and then you can consider expanding further as your business grows. What’s important is that you need to identify essential expenses like staff pay and software subscriptions.

3. Define Administrator Roles

Next, it’s time to build your admin team. This is especially important if you have more than one administrator. Poorly defined roles often lead to double work and wasted efforts.

4. Research and Choose Tools

Picking the right tools can help make your administration processes much more efficient. Look into all the tools available on the market and pick the ones that fit your business.

5. Implement and Review

The next step is to implement, but your job isn’t finished after the system is up and running. Regularly audit and review your business admin process to fix inefficiencies and address issues.

The Best Business Admin Tools for Beginners

Business admin tools can help you streamline and automate tasks involved in running a business. There are so many different tools out there, from hyper-focused tools to Swiss Army knives that offer different functions in one package.

Let’s take a look at some essential tools for beginner entrepreneurs, most of which come with free versions or trials so you can try them before buying:

  • Trello: A simple, easy-to-learn project management tool based on the Kanban concept.
  • Gusto: A small business-centric online platform that can handle payroll, HR, tax filings, onboarding, and more.
  • HubSpot: A CRM platform that places email marketing, content management, sales pipelines, and more under one roof.
  • Slack: A real-time communication platform with robust features and integrations with other tools like Trello and Google Drive.
  • Clockify: A simple time tracker and timesheet app that helps team members log work hours across projects.

This isn’t an exhaustive list, though. Check out my list of top business admin tools for more recommendations.

Business Administration Best Practices

Just like how a healthy mind leads to a healthy body, good business administration helps all other aspects of your company. By following tried-and-true best practices, you’re well on your way to building a great business administration structure for your company.

Make Clear, Unambiguous Workflows

Ambiguity and lack of clarity lead to misunderstandings and mistakes. When outlining your workflows, make them as clear and unambiguous as possible so your team can get right into work without having to figure things out beforehand.

Automate Repetitive, Time-Consuming Processes

Doing things manually might be fine if you’re just starting, but consider getting on the automation train early. The sooner you automate repetitive processes like invoice generation and expense tracking, the more time and money you can save.

Digitize Your Documents

Unless you’re extremely well-organized (or just have a photographic memory), paper documents are harder to search through when you need them. Consider implementing a digital document management system to keep your records in one easily accessible place that you can pull out every time you need something.

Practice Efficient Bookkeeping

Financial discipline starts with keeping complete and comprehensive transaction records. Making this a habit since you start your business ensures you have complete records going back from when you start operating, in case you need to show them to a regulatory body.

Common Mistakes in Business Administration

We’ve talked about the dos of business administration. Now, let’s go over the don’ts. Mistakes are normal and can even help you learn. But rather than making them yourself, why not learn from mistakes made by others? You’ll still get the lesson, and it’ll save you a lot of trouble.

Failing to Record Information

Proper documentation is essential because you never know when your team will change and when you’ll need a piece of information. If you have a business administrator who knows everything but doesn’t make notes, you may be in big trouble if they leave the company or are otherwise unable to work for you anymore.

Proper documentation ensures the transfer of knowledge happens as it should, preventing the loss of knowledge that happens when people leave or somebody simply forgets things.

Ignoring Your Finances

I know it’s frustrating to grow your business with financial constraints, but it’s a “necessary evil” because overcommitting your resources is a good way to sink your startup company. That’s why ignoring finances as a startup owner is like shooting yourself in the foot before going on a marathon. You could make progress from the start, but you’d probably end up out of the race not long after.

Hiring the Wrong People

Hiring the right people is extra important in a startup setting because your teams are usually smaller, which means team members are more likely to interact with each other more frequently. Hiring people who can’t work with the rest of your existing team is like throwing a spanner in the works, turning a well-performing machine into a sputtering mess.

It might not happen immediately, which makes it even more dangerous. In some cases, resentment and conflict can simmer for months before eventually blowing up in your face with a big confrontation that ends up tanking morale.

Conclusion

Business administration is often overlooked, but it’s still an integral part of your company. Without proper business administration, your startup might find itself in dire straits sooner rather than later.

What did we learn today? Let’s summarize:

  • Businesses of all sizes can benefit from proper administrative processes.
  • Business administration has many elements, from financial management to hiring and interviewing.
  • Unambiguous workflows, automated processes, document digitization, efficient bookkeeping, and other best practices for business admin can support your business’s success.

This is just your first step in learning the ins and outs of business administration. There’s still much more to learn, and you can read my other guides for deeper dives into each individual element of business admin.

But before I close this out, let’s do some reflecting: take a look at your company’s business administration process and make a list of what’s good about it and what can be improved. From the list of potential improvements, list the action items you need to address those. Voila! Now you’re one step closer to optimizing your business admin.

Jump to any spot in the article by clicking on the heading link below.

Frequently Asked Questions

You can hire a dedicated business admin or divvy up the tasks between team members, depending on what you’re comfortable with. If you can fit business admin tasks between your other responsibilities, that’s fine and dandy. But if you don’t, it’s best not to force yourself and hire a dedicated admin.

Good business administrators come from many different backgrounds and qualifications. In terms of education, I recommend finding people with business administration, finance, or accounting degrees. Administrators should also be good at interpersonal communication, computer-literate, and organized.

The tools you should use heavily depend on your business needs and budget. I suggest taking a look at my list of top business administration tools to see whether any of those suits your needs. If none of them fits you, do some research and find the ones that do.

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