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Affiliate marketing can offer freedom and passive income, but results vary if you don’t know what you’re doing. Thankfully, I’ve got everything you need to set yourself up for success. From the latest best practices to how to stay out of the regulatory watchdogs’ radar, here’s everything I know about affiliate marketing.
McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.
Looking to build your own brand?
Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.
In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.
Start Reading Foundational GuideIn this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.
Start Reading StrategyIn this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.
Start Reading Employer BrandingBrand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.
Start Reading MonitoringIn this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.
Start Reading Tools & SoftwareBrand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.
Start Reading PartnershipsMcDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.
Looking to build your own brand?
Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.
In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.
Start Reading Foundational GuideIn this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.
Start Reading StrategyIn this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.
Start Reading Employer BrandingBrand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.
Start Reading MonitoringIn this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.
Start Reading Tools & SoftwareBrand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.
Start Reading PartnershipsBusiness administration rarely tops the list of exciting business tasks, but it’s the backbone of any company. Welcome to Business Administration 101, where you’ll learn everything you need to know about the cornerstone of running a successful business.
You’ve poured money into traffic, but your sales or leads still fall short – that’s where Conversion Rate Optimization (CRO) is going to make its impact. Welcome to CRO 101, I’ll walk you through everything you need to know to start transforming those wasted visits into valuable conversions.
I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.
If you’re ready to find out why this method still reigns supreme, keep reading.
Mobile marketing isn’t just “nice-to-have”, it can be one of the most profitable marketing channels in your arsenal if you know how to use it correctly. It’s time to reach into your customers pocket and speak to them directly. Let’s get started.
Paid advertising can easily become a money pit if you don’t know what you’re doing. If you’ve been burned before, you know exactly what I’m talking about. It takes skill and knowledge to build a system that reliably turns ad spend into revenue, month after month. Keep reading to learn everything you need to know.
If you have the right knowledge, SEO is the single most profitable marketing channel you can invest in. But SEO is complex, and if you’re going to deep your feet into this world, you need to know what you’re doing. You gotta start somewhere right?
And there’s no better place than right here!
Building your social media is no easy feat. Most businesses will need to spend months grinding out content before they even see their first hundred followers. This is where knowing what you’re doing can make a world of difference. Here, I walk you through everything you need to know about social media marketing.
Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.