March 24, 2025TikTok is more than just the “dance trends” app. With the outcry against its banning in late 2024-early 2025, it’s…
March 17, 2025Trends in social media come and go. From challenges to viral moments, there are so many bandwagons your brand can…
March 17, 2025In the world of social media, there are so many metrics you can measure that sometimes it can feel like…
March 17, 2025Demographics-wise, YouTube is one of the widest social networks out there, with users spanning from Gen Z to Baby Boomers.…
March 17, 2025Despite the appearance of competitors like Bluesky and some discourse about how X (formerly Twitter) is run these days, it’s…
March 17, 2025I don’t often hear Snapchat mentioned in social media marketing conversations these days. Sure, it’s had its heyday and platforms…
March 17, 2025When you think about platforms to market your products, the ones that quickly come to mind are likely Facebook, Instagram,…
March 17, 2025Instagram and TikTok are some of the hottest platforms right now. You likely have a presence on both platforms, but…
March 17, 2025Most brands treat LinkedIn as an afterthought, usually just as a digital résumé board where they occasionally post job openings.…
March 17, 2025These days, Instagram is as crowded as ever. That means there are 500 million sets of eyes ready to see…
Affiliate marketing can offer freedom and passive income, but results vary if you don’t know what you’re doing. Thankfully, I’ve got everything you need to set yourself up for success. From the latest best practices to how to stay out of the regulatory watchdogs’ radar, here’s everything I know about affiliate marketing.
McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.
Looking to build your own brand?
Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.
McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.
Looking to build your own brand?
Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.
Business administration rarely tops the list of exciting business tasks, but it’s the backbone of any company. Welcome to Business Administration 101, where you’ll learn everything you need to know about the cornerstone of running a successful business.
You’ve poured money into traffic, but your sales or leads still fall short – that’s where Conversion Rate Optimization (CRO) is going to make its impact. Welcome to CRO 101, I’ll walk you through everything you need to know to start transforming those wasted visits into valuable conversions.
I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.
If you’re ready to find out why this method still reigns supreme, keep reading.
Mobile marketing isn’t just “nice-to-have”, it can be one of the most profitable marketing channels in your arsenal if you know how to use it correctly. It’s time to reach into your customers pocket and speak to them directly. Let’s get started.
Paid advertising can easily become a money pit if you don’t know what you’re doing. If you’ve been burned before, you know exactly what I’m talking about. It takes skill and knowledge to build a system that reliably turns ad spend into revenue, month after month. Keep reading to learn everything you need to know.
If you have the right knowledge, SEO is the single most profitable marketing channel you can invest in. But SEO is complex, and if you’re going to deep your feet into this world, you need to know what you’re doing. You gotta start somewhere right?
And there’s no better place than right here!
Building your social media is no easy feat. Most businesses will need to spend months grinding out content before they even see their first hundred followers. This is where knowing what you’re doing can make a world of difference. Here, I walk you through everything you need to know about social media marketing.
Shane Barker
Digital Marketing Expert