Meet Shane Barker
Hi, I’m Shane. If you’re in the online marketing space, chances are you’ve seen my name pop-up on your screen before. Whether it’s an article I’ve written, a talk I’ve given, or heck, you might’ve even met me at a conference.
I’ve been in this game since my Gen Z audience was crawling around in diapers, and I’ve seen more action than my baby boomer audience did in the ’60s.
On this page, I want to share all my contributions to the online marketing space. Here you can check out every podcast I’ve ever recorded and every think piece I’ve ever thought.
Welcome to casa-de-shane, population: you.
Growth Marketing Podcast
Join Shane in 186 conversations to fuel your next breakthrough.
Discover elite growth marketing strategies from world-class marketers, entrepreneurs, and thought leaders. Learn from over 90 hours where Shane tackles the challenges, pitfalls, and solutions for building successful online businesses.
Go deeper into the software, technologies, tips, tricks, and hacks the pros use to generate sales and scale their companies!
Tune in as Bryan Clayton, CEO of GreenPal, details the tech-driven transformation of the landscaping industry and explores the future of lawn care.
Bryan Clayton, a seasoned entrepreneur, shares his bootstrapping strategies and insights on the pitfalls of venture capital in this must-listen podcast episode.
Bryan Clayton, Co-Founder & CEO of GreenPal, shares his bootstrapping journey and strategies for building a thriving online lawn care marketplace.
Timothy Wu, Nearside innovator and startup expert, reveals how adopting a startup mindset and proactive ownership drives innovation in large companies.
Timothy Wu from Nearside explains how to transform negative customer feedback into growth strategies using both qualitative and quantitative insights.
Timothy Wu, Head of Growth at Nearside, shares insights on innovative financial solutions that empower small businesses and gig economy entrepreneurs.
Vivien Garnes, Upfluence CEO & co-founder, reveals data-driven influencer marketing insights, social commerce strategies, and campaign optimization tips.
News & Media Features
An archive of Shane's features in the news & media
Over 20 years of experience and hundreds of media features. From the New York Post to Vice, see why Shane’s digital marketing expertise is beloved and trusted by outlets everywhere.
Below, you’ll find an archive of Shane’s contributions to various major media outlets, showing his highly in-demand expertise.
Contributed to over 250 industry publications & websites
An archive of Shane’s work & insights from across the web
With two decades in the digital marketing space, Shane has carved out a niche as one of the field’s thought leaders. His insights help digital marketers and online entrepreneurs realize their true potential.
Below, you’ll find Shane’s contributions to digital marketing platforms.
Cited Work
An archive of Shane’s work & insights from across the web
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of the scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
Talks & Interviews
An archive of Shane’s work & insights from across the web
With two decades in the digital marketing space, Shane has carved out a niche as one of the field’s thought leaders. His insights help digital marketers and online entrepreneurs realize their true potential.
Below, you’ll find Shane’s contributions to digital marketing platforms.
Published Books
The Ultimate Influencer Marketing Playbook for the Hotel Industry
From strategy to execution, this in-depth guide equips hotels with everything needed to run a powerful influencer marketing campaign that actually delivers results.
Learn Tried-and-Tested Content Marketing Strategies and Tactics That Really Work
Want to put your name on the map as an industry leader? This book reveals a powerful content strategy to build authority, outshine competitors, and attract high-profile opportunities.
The Definitive Guide To Finding The Right Influencers For Your Campaigns
Tired of wasting money on ineffective influencers? Learn how to identify, vet, and partner with the right ones to maximize your brand’s reach and sales.
The Ultimate Handbook For Product Launch Success
Launching a product is tough—most fail! This in-depth guide walks you through proven strategies to evaluate your product, outshine competitors, and achieve lasting success.
Unlock the 35 Tried-And-Tested Ways of Growing Your Website Traffic
Struggling with low website traffic? This book gives you actionable strategies to attract more visitors, boost engagement, and drive real conversions—without wasting time on ineffective tactics.
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