Cited Work
Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.
Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.
A Review Paper On The Application Of Knowledge Graph On Various Service Providing Platforms
IEEE explores how authors Vanshika Vikas Nigam, Shreya Paul, Arun Prakash Agrawal, and Rishabh Bansal examine the real-world applications of knowledge graphs, particularly Google’s, across platforms like Netflix, Uber Eats, and Facebook. Their review outlines how knowledge graphs shape personalized user experiences through intelligent recommendation systems.
A utilização das redes sociais digitais enquanto forma de influência. Líderes de opinião digital–o caso de Mafalda Sampaio
A utilização das redes sociais digitais enquanto forma de influência: Líderes de opinião digital – o caso de Mafalda Sampaio” (2019) by Ana Teresa Marques Rodrigues Torres investigates how digital opinion leaders, like Mafalda Sampaio, influence consumer behavior on social media. The study applies the Two-Step Flow Theory to analyze the modern impact of influencers on audience attitudes.
Addiction to a Network
SSRN highlights a study by David Gilo, Ariel Porat, and Yevgeny Tsodikovich that explores how social network size influences addiction behaviors. Their research suggests early disconnection can serve as rehabilitation and supports regulating platform features that intensify user dependency and peer-driven consumption patterns.
Áhrif og árangur af notkun áhrifavalda við markaðssetningu á samfélagsmiðlum
In their research, Helena Halldórsdóttir and Ingibjörg Thelma Leópoldsdóttir explore the effects and success of using influencers in social media marketing by Icelandic companies. The study highlights that influencer marketing significantly boosts brand awareness and can drive sales when executed correctly. It also reveals that companies use various success metrics, often drawing from Murdough’s model for measuring effectiveness.
An Investigation into the Effects that the Social Media Platforms Facebook and Pinterest have on the Planning Stage of weddings
In her dissertation, Paige Cradduck investigates the impact of social media platforms Facebook and Pinterest on the wedding planning process. Focusing on how these platforms influence decisions during the planning stage, the study finds that while social media plays a significant role, it also adds pressure for perfection and uniqueness. Facebook helps with vendor selection, while Pinterest is more influential for inspiration on smaller wedding elements. The research highlights the evolving role of social media in shaping the wedding industry.
ANALIZA UČINKOV VPLIVNOSTNEGA TRŢENJA NA PRIMERU
Barbara Mirt’s Master’s thesis examines the impact of influencer marketing, specifically focusing on the YouTube beauty community. It investigates how marketing strategies through influencers affect consumer behavior, with a particular emphasis on social media’s role in modern business communication and promotion, particularly in the beauty sector.