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LEARNContent Marketing
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McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

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Shane Barker
Digital Marketing Expert
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Cited Work

An index of Shane's contributions to the academic community.

Over the past two decades, Shane Barker’s thought leadership in digital marketing has gained recognition among scholars worldwide. With over 170 academic citations spanning multiple countries and diverse subject areas, his insights continue to shape research in influencer marketing, SEO, content strategy, and beyond.

Below, you’ll find a comprehensive archive of scholarly papers that reference Shane’s work—illuminating his far-reaching impact on both industry and academia.

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Zhytomyr Polytechnic State University

Використання інфлюенс-маркетингу для просування товару в соціальних мережах

Zhytomyr Polytechnic State University publishes a study by Vitalii Bondarchuk, Kateryna Shymanska, and Liudmyla Bondarchuk on the integration of influencer marketing into brand digital strategies. The authors propose an adaptive model for the stages of product promotion on social media, emphasizing the role of trust in influencers.

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Shane Barker
Zhytomyr Polytechnic State University

ВИКОРИСТАННЯ ЦИФРОВОГО СЕРЕДОВИЩА СОЦІАЛЬНИХ МЕРЕЖ ДЛЯ МАРКЕТИНГУ

The article by V.V. Bondarchuk from Zhytomyr Polytechnic State University explores the transformation of marketing strategies through social media, emphasizing the rise of influencer marketing. As digital platforms replace traditional advertising channels, influencers are now key players in building trust and driving purchasing decisions among consumers.

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Shane Barker
Kafedra Marketingu TDAU

НАПРЯМКИ ЗАСТОСУВАННЯ ТЕХНОЛОГІЙ ЦИФРОВОГО МАРКЕТИНГУ В ПРОСУВАННІ ЛЮКСОВИХ БРЕНДІВ

Kafedra Marketingu TDAU explores the distinction between social media marketing and influencer marketing, highlighting how the latter has evolved into a $6.5 billion industry driven by trust and digital reach. The piece outlines how luxury brands like Burberry have leveraged cutting-edge digital marketing tools—such as AR, gamification, personalization, and interactive storytelling—to deepen customer engagement and reshape online shopping experiences.

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Shane Barker

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